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National tourism organisation of Serbia

National tourism organisation of Serbia works on improving Serbia’s range of tourism programming

Besides global activities, National tourism organisation of Serbia, in cooperation with town, municipal and other tourism organizations, works on improving Serbia’s range of tourism programming, developing a positive public attitude towards Serbian tourism and encouraging the local population to visit tourist destinations in Serbia. In doing so it lays the groundwork for guiding and encouraging the growth of tourism as part of Serbia’s social and economic development.

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Serbia Convention Bureau

Established in 2007, as a department of the National Tourism Organisation of Serbia, our mission is to develop, market and position Serbia as the leading and fastest-growing meetings and events destination in Southeast Europe.

About Serbia

For centuries, Serbia has been crossroads where various civilizations met. As a result of so many influences throughout its rich history, Serbian culture is an amazing fusion of customs, flavours and multiculturalism in architecture, gastronomy, music, and the language itself.

Experiences

Exciting descriptions of experiences provided by our hoteliers and destination management companies will give you a notion of the opportunities for organising different types of events in Serbia. Attractive locations and organisers will inspire participants to experience something unusual.

We jointly represent and promote the business travel industry of Serbia

The central country of the Balkans and Southeast Europe, well connected with the rest of Europe and the world, Serbia is rapidly developing as a modern knowledge-based society founded on a rich history and tradition. The crossroad between East and West, hospitably welcomes visitors from all over the world.

Destinations

The diversity of destinations in Serbia includes cosmopolitan cities with modern infrastructure and a multitude of facilities, as well as mountain and spa centres with outstanding accommodation capacities and stunning natural landmarks.

Congress centres, cultural institutions, universities, the royal palace, sports and concert halls, hidden rural complexes, restaurants, unusual and exciting places… All you have to do is come up with an idea and choose where you want to hold your first-class event in Serbia.

Accommodation options in Serbia range from quality and affordable local and international properties to prestigious congress hotels and luxury brands that are part of the world's leading hotel companies. Great value for money for every guest.

Excellent connoisseurs of the destination and experts with many years of experience in destination management companies, with their detailed and professional approach, guarantee success in designing and conducting interesting and demanding business events.

Belgrade and Serbia were proud to host the Annual Convention of the European Demolition Association from June 13th to 15th!

Belgrade and Serbia were proud to host the Annual Convention of the European Demolition Association ...

Serbian Meetings Industry at IMEX Frankfurt 2024

From May 14 to 16, Serbia Convention Bureau participated in the IMEX Frankfurt, as well as in the ac...

Serbia Convention Bureau at Conventa

26th february.

From 20 to 22 February, SCB participated in the Conventa fair in Ljubljana....

Travel Industry News by ITB : Daily Travel & Tourism News

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— Registration Number: SIRET 413 604 471 — Professional Bodies: SYNTHEC — Company’s Director: Jean-françois PIERI CLEVERDIS — RCS Number: 413604471 SALON-DE-PROVENCE — Legal Form: CLEVERDIS SAS — VAT Number: TVA FR95413604471

Rebranding Serbia as a prime tourist destination

Exclusive interview: marija labović, ceo, national tourism organisation, serbia, last year was very difficult for the global tourism industry, including of course for serbia. but just how did they weather through we put the question to marija labović, ceo, national tourism organisation, serbia. .

International tourism suffered the most, with overnights down 78% in 2020. We expect 2021 to be difficult again. Although vaccinations bring light at the end of the tunnel, it seems that this light will not come as quickly as hoped. In the meantime, we worked hard on strengthening our tourism marketing with the adoption of our Tourism Strategy until 2025. We are rebranding Serbia as a tourist destination and are formulating our strategy for 2022 and beyond.

Did you change the way to promote Serbia? What are your main markets ? With the current situation, we will have to focus further for the near future on domestic and regional markets, while keeping a “soft” presence on other markets. We will shift our activities to almost only digital promotion and marketing at least in 2021. Traditional key markets for Serbia are neighbouring countries- former Yugoslav countries, Bulgaria, Romania and Turkey. China was our number one overseas market in 2019, while Russia and Germany remained strong.

What kind of products are you presenting in 2021? How are you adapting them to a demand for more sustainability and more health safety? In 2021, we will focus on nature-linked holidays. We will put more promotional efforts to bring tourists in a sustainable way to our protected natural areas like national parks. We want to promote rural accommodation with succulent Serbian food as well as slow adventure activities like hiking and biking, for travellers to familiarise themselves with Serbian culture and history. This includes remote medieval monasteries and fortresses, art galleries, traditional arts and craft producers. Of course, we are also improving tourism infrastructure, such as new 4 and 5 star hotels in cities, or ski infrastructure in winter resorts such as Kopaonik and Zlatibor. Since the culture is a very important promotion tool, we will of course put great emphasis on Novi Sad as European Capital of Culture 2022.

Photo: Marija Labović, CEO, National Tourism Organisation, Serbia

Slow adventure at ITB Berlin NOW

For Marija Labović, CEO, National Tourism Organisation, Serbia, city breaks in Belgrade and Novi Sad will continue to be key products for international visitors, once the pandemic is over. Serbia is convinced that most tourists are now seeking natural uncrowded destinations. Promotion at ITB Berlin NOW 2021 is thus all about slow adventure. The new concept serves as an antidote to people’s urban life. Slow adventure encourages tourists to experience outdoors at a slower pace and to engage with remote and wild places, with the appreciation of the environment, local food, culture, history and traditions.

Focusing on new markets in 2022

Besides former Yugoslav Republics, Russia, or Germany, Serbia’s tourist authorities are aiming in 2022 to become more active in European markets, offering an interesting development potential. Among them are Italy, France, the UK, Benelux, Scandinavia and the USA. Most of them generated total arrivals ranging between 30,000 and 50,000 in 2019. China was by far the largest market in 2019 with close to 145,000 arrivals. “We will focus more on positioning in these important markets from 2022 onwards when we expect the pandemic to be behind us”, explains Marija Labović

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West Midlands DDP announces new inclusive tourism collaboration

The West Midlands Destination Development Partnership (DDP) has teamed up with leading national disability organisation, AccessAble, to enable tourism and hospitality businesses to develop quality assured accessibility information.

The partnership – which involves the Birmingham, Solihull & Black Country Local Visitor Economy Partnership (LVEP) and Coventry & Warwickshire LVEP – is part of a national initiative led by VisitEngland. The national tourism agency is working with AccessAble to support tourism businesses across England to provide detailed descriptions of their venue accessibility for visitors.

For almost 25 years, AccessAble has worked to support organisations on their accessibility journey and to bring a positive impact to the lives of disabled people. A disabled person led organisation, AccessAble helps businesses publish detailed accessibility information on their user-facing website  www.AccessAble.co.uk , which is used and trusted by more than six million disabled people a year.

Through AccessAble’s new Your Accessibility Guide portal, businesses in the West Midlands can book and pay for either a Guided or On Site assessment of their venue, where a professional surveyor will create a quality-assured Detailed Access Guide. AccessAble has designed the process to be simple and easy, recognising that many venues are short of time. Using the portal, businesses and venues can ‘self-serve’ their own tailored quotation and use an automated service to place an order. 

Detailed Access Guides are full of all the facts, figures and photographs disabled people have said they need to plan their visit, covering everything from parking and step-free access to assistive listening and toilets.

Becky Frall, Head of Tourism at West Midlands Growth Company, the strategic lead for the region’s DDP, said:

“The West Midlands’ partnership with AccessAble is crucial to reaching as wide an audience of current and future visitors to the region as possible.

“The Purple Pound – the spending power of disabled consumers – is worth £274 million to the UK. It makes economic and social sense as a region to work proactively with the leading national disability experts to provide a welcoming, inclusive and enhanced experience for everybody who visits the West Midlands’ destinations.”

VisitEngland Director Andrew Stokes said:

“Our research confirms that today’s travellers with accessibility requirements want detailed descriptions of venues’ accessibility to help make decisions.

“These new Guides provide clear, quality-assured information, supporting disabled people to make the best choices. By making these user-friendly Guides available on AccessAble’s website, attractions, accommodation providers and other tourism businesses can tap into this valuable market further. I encourage tourism businesses in England to sign up via the portal.”

Dr Gregory Burke, Founder and Executive Chair of AccessAble, added:

“ For 25 years, listening to the lived experience and expertise of disabled people has been at the heart of everything AccessAble does. With the Your Accessibility Guide portal, we aim to tackle the postcode lottery facing disabled people and to help businesses and venues, regardless of size or location, provide the accessibility information disabled people have told us they need.

“ We are thrilled to be working in partnership with VisitEngland and the West Midlands DDP to enable tourism and hospitality businesses to provide quality assured accessibility information.”  

VisitEngland is providing discounts to tourism businesses who wish to sign up via the new portal, which will be allocated on a first come first served basis.

Tourism venues and businesses can visit westmidlands.youraccessibilityguide.co.uk/ to find out more about Detailed Access Guides and to book their assessment. 

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Discover Hidden Gems ans Win a Round-trip to Japan with the "Find Japan's Treasures” Campaign!

Delve beyond what you already know about Japan! The “Find Japan's Treasures” campaign (August 20-October 20) is an initiative by the Japan Shopping Tourism Organization, which introduces the charm of local Japan. Simply read an article about one of Japan's lesser known cities and answer a questions, and you'll be entered for a chance to win a round-trip ticket to Japan with Japan Airlines!

More details, including how to enter, can be found on the official campaign page , and in the press release (attached below).  

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Tourism Australia wins tourism development award in Indonesia

Tourism Australia wins tourism development award in Indonesia © Tourism Australia

Tourism Australia has won the award of Most Improved National Tourism Organisation from the ITTA Foundation, an organisation established to enhance the growth and development of tourism in Indonesia.

Winners were selected from a pool of more than 170 nominees via an open survey.

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