tips to make travel brochure

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11 Stunning Travel Brochure Examples Plus Tips to Help You Stand Out

When was the last time you planned for your next adventure?

A well-thought-out travel brochure can whisk you away, even for a moment. The best travel brochures out there capture the feeling of a place — the bustling energy of a souk, the serenity of a hidden cove, and the excitement of discovering something new! Speaking of discoveries, you’re in the right place if you’re looking for inspiring travel brochure design ideas, templates, and best practices to help you spark the wanderlust gene in your clients and customers. 

Whether you’re heading the marketing team for a travel agency or an independent tour guide, keep reading for travel brochure examples and tips to help you boost your bookings in no time!

Pro tip : Get your free Piktochart account before you scroll down. This way, you can immediately customize the template that catches your eye. Alternatively, you can hop over to our AI brochure maker and find more examples of travel brochures.

Why travel brochures still matter today

Travel brochures might seem like relics of a bygone era—think the ’90s or early 2000s when travel vlogs weren’t even a thing and glossy pamphlets filled with captivating photographs and detailed itineraries were the go-to medium to promote new flights or holiday destinations. However, despite the abundance of online platforms and tools for trip planning, travel brochures still hold a special place in today’s era of TikTok videos and YouTube shorts. For example, a survey by graduate students and faculty advisors at Bentley University’s Center for Marketing Technology revealed that:  

• 73% of visitors are likely to change their travel plans after going through a brochure. 
• 85% of visitors come across new attractions or businesses as a result of picking up a brochure. 
• Printed brochures are the second most popular source of information for trip planners after searching the web, with a usage rate of 52%.

Numbers aside, here are some of the reasons why travel brochures remain relevant today: 

1. Tangible inspiration

Holding a physical piece allows you to disconnect from the constant stream of online information and truly immerse yourself in the destination’s sights and experiences.

2. Focus and filtering

Going online to research your destination can be overwhelming, especially with countless websites and reviews vying for your attention. A brochure, curated by a travel agency or a country’s tourism team, provides a pre-filtered selection of highlights. This helps you focus on the aspects of the trip that will resonate the most with you. 

3. Targeted reach

Travel brochures often find their way into tourist information centers, hotels, or even mailboxes in targeted demographics. This ensures they reach people who are actively considering travel, unlike online ads that might get lost in the noise.

4. Keepsake and planning tool

Unlike a fleeting online search, a brochure becomes a tangible reminder of your travel aspirations. You can mark up interesting spots, use them to discuss trip ideas with family and friends, or revisit them to reignite your travel excitement.

While travel vlogs (and blogs!) have transformed how we research and plan trips, travel brochures haven’t lost their allure. They offer a welcome respite from digital overload and provide a more focused, tangible resource travelers can hold onto, share, and use to plan their dream getaways.

So, what makes a great travel brochure? We’ll discuss this in the next section!

9 essential elements every travel brochure needs

A captivating travel brochure that will lure in your target audience to book their dream trip has the following elements:

1. A stunning cover shot

First impressions are everything. Use a high-quality image that embodies the destination’s spirit: a couple gazing at a majestic waterfall, a vibrant street festival, or a cityscape pulsating with life.

2. Your company logo

Don’t forget to add your company logo! A well-designed logo instantly recognizes your brand, signals trustworthiness, and ties your brochure together for a cohesive and professional look.

If you use Piktochart for your brochure design, you can easily upload your brand logo . 

3. A headline that hooks

Think short, catchy, and benefit-driven. “Unwind on Untouched Beaches” or “Adventure Awaits: Explore Ancient Ruins” pique interest without overwhelming.

4. Succinct intros

Briefly introduce the destination, highlighting its unique offerings. Is it a paradise for history buffs or a haven for outdoor enthusiasts? Set the stage for the adventure.

5. Content that captivates

Dedicate sections to must-see attractions, thrilling activities (think kayaking, hiking, or local festivals), and delectable dining options. Tailor these to different travel styles (family-friendly, romantic escapes, etc.).

6. Share insider info

Go beyond the obvious. Include suggested itineraries for different trip lengths and sprinkle in “local only” secrets – hidden beaches, charming cafes, or unique cultural experiences.

7. Amp up the visuals

High-quality photos and captivating graphics are key. Showcase the destination’s beauty, from bustling cityscapes to serene landscapes, and let the visuals transport your readers to the destination. 

8. Clear call to action

Tell your readers what to do next! Here are a few examples of clear, powerful call-to-action statements for travel brochures: 

• Discover the hidden gems of “destination” with us
• Send us an email to help you build a custom itinerary
• Limited spots available. Book with us today!

9. Your contact information 

Finally, make it easy for your readers to connect. Include your website, email, phone number, and social media handles.

Before we move on, we figured that it’s a good time to ask if you want to see some examples of travel brochures that incorporates these elements? If so, then try our AI brochure maker for free! Just share your prompt and our tool will generate curated templates within seconds.

How to design an irresistible travel brochure

Now that you know the essential elements of a travel brochure, it’s time to design one! 

While brochure templates can provide a great starting point, it’s important to customize them to your specific needs. Here are some tips to keep in mind.

Know your target traveler 

Identify your ideal traveler before diving in with your travel brochure design plans. Are they luxury seekers or budget backpackers? Nature enthusiasts or history buffs? 

Tailor the design and message to resonate with their interests. Think “family fun” for a water park brochure, or “ancient allure” for an archaeological site.

Use a captivating cover image

Like we mentioned in the previous section, first impressions are key! Use a cover image that truly captures the essence of your destination. Imagine a couple lost in the Parisian sunset or a child’s face lighting up at the sight of the Taj Mahal.

Information at a glance 

Use clear headings and concise copy to guide the reader. Instead of dry facts, focus on the benefits and experiences. Don’t just say “historical city;” say “Explore ancient ruins and uncover forgotten empires!”

Incorporate high-quality, appealing imagery

High-quality photos are travel brochures’ best friends. Showcase the destination’s beauty – from majestic landscapes to mouthwatering cuisine. For example, let the reader picture themselves swimming with dolphins or indulging in a local feast.

Highlight what makes your destinations unique

What sets your destination apart? Talk about those unique selling points! Does your beach have a nearby marine sanctuary? Does your city have a hidden street art scene? 

Provide clear next steps with prominent calls-to-action

As we mentioned earlier, a well-thought-out call-to-action is important. Place these calls-to-action prominently and pair them with relevant images to help convince your target clients to book their next trip or stay with you.

9 eye-catching travel brochure examples from around the world

After learning the essentials of travel brochures that persuade and convert readers, let’s take a look at travel brochure examples to help inspire your next brochure design projects. 

Let these travel brochures be your muse!

Trifold travel brochure example

This trifold travel brochure featuring Kyoto in Japan uses striking, minimalist design to capture the essence of the city. The tri-fold format is clean and organized which presents information in a visually appealing way. 

In addition, the captivating image of the iconic Fushimi Inari-taisha shrine as cover photo immediately sets the tone for a culturally rich experience. The color palette is warm and inviting, predominantly using red and beige tones. which evoke a sense of tradition and tranquility.

• The elements on each panel are well-balanced, with a good mix of text, images, and white space. This makes the brochure easy to read and visually pleasing.
• A simplified map highlights key areas, making it easy for travelers to orient themselves and plan their itinerary.
• Contact details are clearly presented! This means it’s easier for potential tourists and travelers to seek further information.

What we can learn from this travel brochure example: 

Bifold travel brochure example

This bifold brochure from TravelMood entices adventurers and focuses on discovering hidden gems. It has also done a great job of combining visual appeal and compelling messaging.

• The tagline “Be an Explorer” is a call to action that empowers the reader, positioning them as an active participant in their travel journey.
• The brochure opens to reveal a clean and inviting layout. The agency also highlights the benefits of choosing their agency.
• The brochure’s layout and easy navigation guides the reader’s eye from the cover through the inside panels.

Modern travel brochure example 

This modern travel brochure entices travelers to Singapore with its strikingly modern design and practical information, making it an excellent source of inspiration.

The cover immediately captures attention with a vibrant illustration showcasing Singapore’s iconic landmarks like the Merlion, Marina Bay Sands, and Gardens by the Bay. The bold red color scheme also evokes excitement and energy. 

• The inclusion of essential information like transport options and cost breakdown demonstrates the brochure’s value for practical trip planning.
• The brochure draws the reader in by employing a visually appealing illustration style that captures Singapore’s vibrant atmosphere and iconic landmarks.

Creative travel brochure example 

This travel brochure for Budapest’s 7th District , Erzsébetváros is a striking example of bridging the gap between retro charm and contemporary design. It’s a visual delight and a practical guide rolled into one! It makes a fantastic source of inspiration for anyone looking to make creative travel brochures. 

• A central feature is the illustrated map guiding visitors through a curated walking tour of Erzsébetváros. Key landmarks, historical sites, and cultural hotspots are clearly marked, making it easy for tourists to explore on foot.
• A hand-drawn or stylized map adds personality and guides visitors through the district’s highlights.
• The use of a single, vibrant color (poppy orange) creates a strong visual identity and evokes a specific mood (retro charm). 

Minimalist travel brochure example 

This minimalist travel brochure masterpiece beckons adventurers to Switzerland with its stunning visuals and strategic use of negative space.

The brochure’s cover immediately captivates with an aerial shot of a Swiss highway nestled with greenery. This singular image sets the tone for a serene yet adventurous escape. Meanwhile, the vast expanse of a turquoise lake creates tranquility and wonder which draws the viewer into the heart of Switzerland’s natural beauty.

• Engaging copy like “Glorious hikes, thrilling bike trails, and enchanting canoe routes promise unforgettable summer adventures!” paint a vivid picture of the experiences awaiting travelers. The use of active verbs (“hikes,” “trails,” “routes”) evokes a sense of movement and excitement.
• The right panel cleverly incorporates a large, stylized “S” formed by negative space within an image of a hot air balloon floating over a charming Swiss village. This subtle branding reinforces the Swiss Travel Co. identity while maintaining the brochure’s elegant simplicity.
• The invitation to “book a trip to Switzerland TODAY” is prominently displayed, urging immediate action.

Illustrative travel brochure template

This illustrative travel brochure for Taiwan’s trails blends historical information with outdoor adventure. The brochure’s illustrations are a key part of its appeal. 

• Good example of visual storytelling done well. The illustrations go beyond mere decoration; they tell a story about the region’s natural and cultural heritage.
• The inclusion of detailed wildlife illustrations adds educational value to the brochure, making it more than just a promotional tool.
• One panel features an illustration of people gathered around a table, likely enjoying a meal or engaging in conversation. This subtly hints at the region’s cultural aspects, inviting visitors to explore not only the natural beauty but also the local traditions and customs.

Beach travel brochure example 

This beach travel brochure for Palawan, Philippines is a visual feast highlighting its ecological significance and diverse attractions.

The cover immediately transports viewers to a tropical paradise with a breathtaking photo of a turquoise lagoon and towering limestone cliffs. The inside panel also introduces Palawan as the “country’s last ecological frontier,” which highlights its pristine environment and rich biodiversity.

• The brochure effectively utilizes high-quality photos to showcase Palawan’s diverse landscapes and attractions, from underwater wonders to pristine beaches and lush forests.
• The brochure is well-organized, with each panel focusing on a specific aspect of Palawan’s appeal. This makes it easy for readers to navigate and absorb the information.

Travel agency brochure example

This travel agency brochure for Holidays Maker Travel & Tours is a straightforward yet effective example of how to promote travel services. 

• The cover immediately communicates the agency’s core message: “Plan your next vacation with us and explore different tourist destinations.” This clear statement of purpose, combined with the inviting image of a couple on a beach, sets the tone for the rest of the brochure. The “Summer Special” banner also adds a sense of urgency and showcases the agency’s current promotions.
• The mention of IATA certification and past success stories reinforces the agency’s credibility and trustworthiness.
• The packages are presented with clear pricing (including visa fees, tickets, tours, hotels, and transportation). This makes it easy for potential customers to assess the value proposition. The option to customize packages further caters to individual preferences.

Travel brochure example for city tour

In this city tour brochure for Winston-Salem, North Carolina, the designer effectively blends historical charm with modern appeal! 

• Thoughtful use of color palette. The earthy tones and muted colors reflect the city’s historical character while creating a visually pleasing and calming effect.
• Each destination has a captivating image and a brief description highlighting its key features and appeal. This allows for quick and easy comparison, which helps visitors choose their ideal experience.
• The “More History” section provides additional historical context and suggests further exploration. This is particularly helpful for those interested in delving deeper into the city’s heritage. 

See more: 16 Creative Examples of Brochures You Can Edit and Print

Customizable travel brochure templates you can edit and print right away

Piktochart’s AI brochure maker helps you create professional-looking brochures even without design experience. The user-friendly interface, customizable templates, and reasonable pricing make it the perfect tool for making travel brochures minus the hassle of starting from scratch. 

Here are some travel brochure examples and templates to help you get started: 

Trifold travel brochure template

This travel agency brochure template is not just for travel agencies!  You can also adapt it for destination brochures. Simply replace the placeholder content with your own and customize the design to fit your needs. Use this template if you prefer clean and well-organized layouts in your brochure design!

Holiday brochure template

This holiday and travel brochure template is a breeze to customize, making it a fantastic tool for crafting a stunning itinerary in no time! The template comes with pre-designed sections for essential information like itinerary details, travel tips,accommodations, and contact information. This saves you time and effort, as you can simply fill in the blanks with your own content.

Why pick Piktochart for your travel brochure template needs

• Intuitive drag-and-drop interface: You don’t need any design skills to create a professional-looking brochure. Simply select the elements you want to include – images, text boxes, icons – and drag them into place. Resize, rearrange, and layer them effortlessly to achieve your desired layout.
• Pre-designed sections: The template includes pre-designed sections for itinerary details, travel tips, accommodations, and contact information, saving you time and effort.
• Extensive image library to choose from: Piktochart offers a vast library of high-quality images that you can use to showcase your destination’s beauty. Choose from a variety of landscapes, landmarks, and activities to create a visually appealing travel brochure.
• Customizable color scheme: You can easily change the color palette of the template to match your brand or destination. Choose from a selection of pre-set color schemes or create your own custom combination.
• Lots of font options:  A variety of fonts are available to choose from, allowing you to create a brochure that is both stylish and readable. You can also upload your own custom fonts if you have a specific brand aesthetic in mind.

How to get your travel brochure in the right hands 

Once you’re done creating your brochure , distribution is your next step! Here are some effective ways to get your brochure into the hands of potential travelers, clients, or customers: 

Put them in high-traffic locations

Make your brochure readily available where travelers are likely to seek information or inspiration. Here are some ideas:

• Visitor centers: Partner with local tourism boards and visitor centers to display your brochures prominently.
• Hotels and accommodations: Leave copies in hotel lobbies, concierge desks, and guest rooms.
• Airports and transportation hubs: Place brochures in airport lounges, train stations, and bus terminals.
• Tourist attractions: Partner with popular attractions to have your brochures available on-site.

Partner with local businesses

Collaborate with businesses that cater to tourists, such as:

• Tour operators: Offer your brochures to tour operators to include in their welcome packets or distribute at their offices.
• Restaurants and cafes: Leave brochures at establishments frequented by tourists.
• Retail shops: Partner with souvenir shops or bookstores to display your brochures.
• Concierge services: Provide brochures to hotel concierges, who can recommend your destination to guests.

Be strategic with digital distribution

• Your website: Create a downloadable PDF version of your brochure and make it easily accessible on your website. Piktochart lets you download your brochure in PDF or PNG formats!
• Email marketing: Include a link to your digital brochure in email newsletters and promotional campaigns.
• Social media: Share visually appealing snippets of your brochure on social media platforms to generate interest.

Bridge the gap between print and digital by incorporating QR codes into your brochure.

QR codes can link directly to your website, online booking platform, or a digital version of the brochure, providing a seamless user experience.

Consider targeted promotion

• Advertising: Consider targeted online and offline advertising campaigns to reach your desired audience.
• Press releases: Send press releases to travel publications and media outlets to generate publicity.
• Influencer marketing: Partner with travel influencers or bloggers to promote your destination and brochure.

With these distribution strategies, you can reach the right people at the right time and inspire them to choose your destination or services for their next adventure.

Make beautiful travel brochures with Piktochart’s free brochure maker

Piktochart’s free brochure maker lets you create stunning travel brochures, even if your artistic talents are limited to stick figures!

You’ll get access to hundreds of professionally designed templates ready to transform your travel services into eye-catching brochures. 

Sign up for a free plan if you haven’t yet!

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How to Make a Travel Brochure

Last Updated: August 5, 2024 Approved

This article was co-authored by Anar Kazimov . Anar Kazimov is a Digital Marketing Expert based in Vancouver, Canada. He is the Owner and Marketing Director of Pixel Prodigies, a company created to help business owners achieve more sales by revamping their digital portfolio. He has helped the NIH, IBM, Canadian film studios, Rolex dealerships, and many other firms in their marketing campaigns. He previously had a career in the IT industry and worked at Freelancer.com. He received a BS in Computer Science from the University of Victoria. There are 7 references cited in this article, which can be found at the bottom of the page. wikiHow marks an article as reader-approved once it receives enough positive feedback. In this case, several readers have written to tell us that this article was helpful to them, earning it our reader-approved status. This article has been viewed 601,212 times.

A creative, expertly written and well-designed travel brochure invites readers to cast themselves into a story that takes place in an exotic locale. In this article, learn how to make an enticing travel brochure that will have your audience fantasizing about-and booking-your travel packages.

Determining the Details of Your Travel Brochure

• A professional should already know what destination they are representing, or attempting to advertise for. Use this step to get to know the key features of your location: mountains, lakes, cabins, museums, parks, etc. Write each of these key features down on a piece of paper for use later on.
• If you are a student, find an exciting place to advertise for. Some great examples are Mexico, Hawaii, Myrtle Beach South Carolina, the beaches of Florida, or Australia, to name just a few. Research the location you choose (using reputable sources such as online search engines, encyclopedias, library books, etc.) and find out key features about the location. Write each of these down on a piece of paper for use later on.
• The lists for both students and professionals should be extra long at the beginning. It is better to create a long list to start, and then cross off items later on.

• Travel around the website by yourself and write down what and where the particular amenity is.
• If you are far away from where you are advertising for, look for maps online that might help you locate particular amenities. Sites like Google Maps often point out exactly what and where each of these is.
• After you have created a detailed list of the amenities, put a star next to the items you think are most important (bathrooms generally are a top priority). Make sure to note whether these amenities provide additional accommodations, such as being handicap accessible. [1] X Research source

• Visit peoples' homes and ask them politely to give their opinion. Remember to bring a pencil and paper to write down exactly what they say. You can also bring a voice recorder if you do not write very fast.
• If the destination is strictly for vacation (non-residential) try calling people whom have vacationed there in the past. As with the previous step, write down exactly what they have to say about their experience.
• Students who do not have direct contact with persons whom live, or have vacationed there, should look online. Find internet sites that link you with local hotels, restaurants, etc. in the area of your destination. Look for reviews that have to do with the destination (Mexico, Hawaii, etc.) rather than a particular place of accommodation. Write down what they have to say. [2] X Research source

• Vacation spots with lots of bathrooms, and restaurants available are great for an older demographic audience.
• Destinations which are primarily vacation spots (non-residential) usually target a younger audience, or newlywed couples going on their honeymoon.
• Vacation spots which have hotels furnished with WiFi and cable TV are great destinations for families.
• Destinations which have large rooms are great for business workers, who are looking to conduct work from far away.
• This is not an all encompassing list, but it will give you an idea about what to look for, and how to pick the right demographic audience. Something you might think is minor (a boardwalk for example) might make all the difference in the world for a particular clientele.

• Take into account the previous four steps, and in particular the target demographic group. Set a standard price to each of the amenities, and add them all up. Set a standard price for all of the key features of the destination and add them all up. Finally, add the price of the amenities and destination hot-spots together.
• Adjust the vacation cost according to who the audience is. Younger clientele and families will most likely be looking for a cheaper vacation. Older clientele and business types will have more money to spend. Generally speaking, vacations for a family of four should run between $1000 and $2000. Go higher or lower as you see fit. How to Calculate Cost of Travel

Writing the Text of Your Travel Brochure

• First, you’ll want to create a story. Just like a good novel pulls in a reader, the client wants to feel as if they are going on an adventure. In paragraph form (full sentences), write a convincing argument for why your vacation spot is the best place to visit.
• After you have written down your argument, go back and proofread. More importantly, cross out extraneous information, keep what is critical, and add in to places that need a more exciting, or convincing argument.
• This argument can then be split apart into different sections of your brochure. You might have to tailor the sentences to exist as a stand-alone argument in the different sections, but this will give you a good head start. It is important that the writer knows exactly why each of the individual pieces are critical, and how they come together to convince the clientele.

• Your heading/title should appear in bold lettering, underlined, and be large enough to read from far away. If someone is sitting in a doctors office, or at a coffee shop, they should be able to see the title clearly, at the top of the brochure.
• Each of the subheadings/section headings should also be in bold, and underlined. They should be a slightly smaller font size than the title. They should all also all be the same font. If one subtitle is in Times New Roman, keep them all Times New Roman. This creates a nice flow to your brochure, and does not bog down the viewer in trying to comprehend the brochure.

• Write down some adjectives you know that are not typically used, such as adventurous, pulsating, mind-boggling, fanciful, breathtaking, etc. Put these words first in your title, so that the readers eyes, reading left to right, will catch that key word.
• Then, make sure to include the location in the title. If you advertising for a Hawaiian vacation, do not leave out the word Hawaii. Put the location right after the adjective.
• Following the name of the place, you can finish the title with simply "vacation" or a synonym. End the title in an exclamation point, so that it appears that the person selling the vacation is just as excited as the potential clientele.
• Bold the lettering, and underline the title. A good example is: Adventurous Mount Everest Vacation!

• You want to make the argument for this vacation clear right up front. The reader is not going to look around the rest of the brochure if they are not convinced at the very beginning.
• This would be a great time to simply list off a few of the accommodations/hot spots. For example: “An all-encompassing Hawaiian vacation that includes beautiful scenery, top-of-the-line hotels, and all the food you can eat!”.

• You will want to include, at the bare minimum, the following sections: restaurants, hotels, scenery(appearance of the vacation spot), and shops. These are four of the most basic things people need to know about before they go on the vacation. In total, you should have around six to eight sections.
• Make sure that what you are saying is necessary, succinct, and convincing. Consider what image you are using and make sure that the words match up. Feel free to highlight, italicize, or bold certain words or phrases.
• This would also be a great time to add in those accommodations, such as handicap accessible, free continental breakfast, bike/walking trails, etc.

• To include block quotes in your brochure, start by indenting. Then add a quotation mark, and write in your quote. Finish by adding another quotation mark.
• You will want to include only the most sensitive, valuable information. Do not include bad experiences, as this might turn off the clientele.
• If you want to take out a sentence in the middle of a paragraph, simply highlight and delete. Then, in between the remaining sentences, add ... (three periods in a row). This will allow you to shorten the quote, keep what is necessary, and highlight what is most important. [4] X Research source

• Include some simple terms in your 3-4 sentence price section such as: “Prices as low as $1000 for a family of four!” or, “Prices start at $1500, and include great discounts if you purchase by phone!”
• Mention the different offers/deals vacationers can get through your particular company. Usually, there are family discounts, senior discounts, children discounts, etc.
• This section should appear on the inside of the pamphlet, to the far right (at the end). You do not want to start the brochure by introducing price, nor do you want to put the price on the back of the brochure, as the clientele will probably look there first and never look inside.

• This should be done as a series of bulleted points or dashes. Do not write this information in paragraph form, as it will all run together.
• Check a second and third time that the information is up to date and correct. Look at the bottom of webpages to see when the last time the page was updated. Call the numbers you are listing on the brochure and see who picks up the phone. The information you are presenting needs to be accurate. [6] X Research source

Creating the Visuals for Your Travel Brochure

• Some good examples include: A smiling visitor hugging a dolphin at a sea life attraction, or a woman relaxing with a massage in an open-air spa that overlooks the tropical sunset.
• Make sure the photos are in color, and have a high-quality resolution. Do not use stock photos which generally look fake, and off-putting. Use real life images, or photos you have taken yourself at the location.
• People enjoy seeing others having fun, so try to include photos of people enjoying themselves at your destination rather than showing an empty hotel room or deserted beach. This will invite readers to project themselves into the photo. [7] X Research source

• To convey a relaxed feeling appropriate for a spa, use muted pastel tones. Children's destinations are best marketed with bright, bold colors. Historical site brochures can be given an "antique" feeling with sepia and earth tones.
• For each panel of the brochure, use the same color. If there are different colors for each panel, it can become distracting and gaudy.

• Use a thin border to contain each of the panels in your brochure. A thick border can become distracting. The border should be a color that is a slightly darker/lighter shade of the tone that you use for the rest of the brochure.
• If you want to highlight key points of your story, use bullet points or asterisks. Generally, 3-4 is the range you want to stay in. Try to highlight things that are not written about in the sentences.
• Designs can also help, such as stars, rainbows, arrows, etc. Add these where and when you see fit. Once more, do not overuse these, and bog down the viewer in the visuals. The clientele should want to read more, not necessarily look more.

• Tell the printing company that you want the brochures printed on high-quality paper. Cheap, flimsy paper can easily be torn, ripped, or water-damaged. Thick, coated paper provides resistance to accidents, and can be carried around mush easier.
• If you wind up needing to use your home or business printer, just make sure to use thick, heavy paper. The settings of your printer should be set to the highest pixel quality so that your pictures come out clean and crisp.

Travel Brochure Template

Community Q&A

• Instead of using computers, students should try out their own skills at creating a hand made brochure. Colored pencils, magic markers, and rulers can get the job done well. Thanks Helpful 5 Not Helpful 1
• If you are a student, make sure to follow what your teacher requires. Thanks Helpful 5 Not Helpful 1
• Do not use pictures unless they are of the actual destination. People do not want to be lied to about what vacation they are going on. This can result in problems/litigation with the travel organization, or potentially a lowered grade if you’re a student. Thanks Helpful 3 Not Helpful 1

Things You'll Need

• Heavy paper
• Printer (preferably large (business) rather than desktop)
• Colored pencils, magic markers, rulers, ball point pens, etc. (for handmade brochures)

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Expert Interview

Thanks for reading our article! If you’d like to learn more about creating brochures, check out our in-depth interview with Anar Kazimov .

• ↑ https://www.biggerpockets.com/renewsblog/2014/10/06/6-amenities-to-ensure-repeat-business-in-your-vacation-rental/
• ↑ https://www.entrepreneur.com/article/83752
• ↑ https://www.huffingtonpost.com/2014/07/28/font-ranking_n_5625650.html
• ↑ https://www.englishdiscourse.org/block.quotes.htm
• ↑ https://www.ustravel.org/news/press-kit/travel-facts-and-statistics
• ↑ https://www.computerhope.com/tips/tip30.htm
• ↑ https://www.business2community.com/content-marketing-tips/pictures-articles-attract-eye-balls-01109658

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To make a travel brochure, start by identifying the main attractions in the area you're advertising, such as restaurants or movie theaters. Next, decide who your target audience is by evaluating the attractions at the destination, like by aiming for a young demographic if it's a vacation spot. To start writing, choose a catchy title and engage your audience with the first sentence on the opening flap by mentioning the destination's key strong points, such as good accommodation. Then, make sure you have great visuals to break up the text, since pictures are key if you want to grab people's attention. For more tips on how to write your sections or how to choose good visuals, read on! Did this summary help you? Yes No

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Blog Data Visualization 17 Travel Brochure Examples For Traveler & Tourism

17 Travel Brochure Examples For Traveler & Tourism

Written by: Danesh Ramuthi Oct 12, 2023

Travel brochures are vital, acting as silent ambassadors for countless destinations. At their core, travel brochures are printed or digital guides, crafted with precision by graphic designers, meant to showcase intriguing destinations, unforgettable experiences, and enticing offers, all with the purpose of beckoning tourists.

These aren’t just mere pages filled with colorful images and minimal text; they are the heartbeats of travel agencies, painting vivid dreams of beach getaways, wildlife watching, and outdoor activities.

In this blog post, I’ll explore various travel brochure examples and provide helpful information on creating designs that not only catch the eye but also encourage visitors to embark on a journey.

If you’re looking to enhance or create your own masterpiece, Venngage offers an easy way to create irresistible travel brochures . With our user-friendly platform and a plethora of travel brochure templates , even those new to design can craft brochures that take potential customers on a journey before they even set foot at the destination.

So, let’s set forth on this journey together, ensuring that your travel business and its offerings take the center stage in the minds of tourists and travelers alike.

Click to jump ahead:

Trifold travel brochure example

Travel guide brochure example, adventure travel brochure example, cruise travel brochure example, beach travel brochure example, vintage travel brochure example, minimalist travel brochure example, modern travel brochure example, city tour brochure example, travel brochure example for students, travel brochure example for travel agency.

• What to include in a travel brochure?

How to make a travel brochure?

Final thoughts.

Widely preferred by travel agencies and businesses, the travel trifold brochure template is a compact, yet effective means to showcase travel destinations with finesse and clarity. This tri-fold brochure design, meticulously crafted by graphic designers, is an art of balancing minimal text, colorful images, and strategic placement of details to captivate the potential customer.

The beauty of the trifold design lies in its structure. With three distinct panels, it allows a business to segregate information efficiently, dedicating space for highlighting specific travel destinations, detailing travel insurance options, and even showcasing enticing beach getaways or outdoor activities.

Creating an effective trifold travel brochure requires more than just filling in a template. It involves understanding the target audience, selecting images that resonate, and providing helpful information without overwhelming the reader. 

Travel guide brochures serve as a comprehensive roadmap for tourists, encapsulating the essence of a destination. These brochures, often crafted by skilled graphic designers, emphasize not just the beauty of travel destinations but also offer helpful information to potential tourists.

Such brochures not only highlight the picturesque landscapes and popular spots but delve deeper into the local culture, hidden gems, and off-the-beaten-path treasures that make every trip memorable.

Travel agencies recognize this and invest in high-quality brochure designs, often leveraging free travel brochure templates to kick-start the creative process. Such brochures can easily be customized with one’s own photos, brand assets, and unique design elements to resonate with the target audience.

For businesses, the travel guide brochure also doubles as a marketing tool. An effective brochure, which is more than just a compilation of images and minimal text, encourages visitors to explore the destination, engage with local businesses, and soak in the experiences offered.

Adventure travel brochures are designed to ignite the spirit of adventure in potential travelers. Unlike regular travel brochures, these focus on adrenaline-pumping activities, remote locations, and experiences that push boundaries. 

Each page aims to evoke a sense of thrill, showcasing activities like wildlife watching, mountaineering, deep-sea diving, or exploring rugged terrains. It’s not just about the destination; it’s about the journey and the challenges that come with it.

Knowing that the reader is seeking thrills, the brochure design prioritizes showcasing outdoor activities, perhaps offering details on off-season perks or travel insurance tailored to adventure sports.

Every element, from the photos to text boxes, is strategically placed to offer the reader just enough information to pique their curiosity, but not too much to give everything away. 

After all, adventure is about the unknown, and a well-designed brochure ensures the potential customer is eager to embark on that journey of discovery.

Cruise travel brochures serve as a beacon to those seeking luxurious adventures on the high seas. These beautifully curated pieces often give potential travelers a glimpse into the grandeur of life aboard a majestic liner. 

With pictures of expansive sun decks, gourmet dining experiences, and panoramic ocean views, the cruise travel brochure is designed to captivate. Additionally, detailed itineraries often accompany these images, showcasing the various ports of call, on-shore excursions, and cultural events passengers can partake in. 

Moreover, the brochure provides insights into the various amenities on board, be it rejuvenating spas, entertainment options, or themed nights. For many, the allure of a cruise lies in the harmonious blend of relaxation and exploration, and a well-designed brochure ensures that this balance is perfectly conveyed.

Beach travel brochures are an invitation to a world of sun, sand, and serenity. Evoking the rhythmic sounds of crashing waves and the gentle warmth of golden sands, these brochures are crafted to transport readers to idyllic coastal paradises. 

Vivid photographs of palm-fringed shores, azure waters, and sun-drenched landscapes take center stage, promising a retreat from the hustle and bustle of daily life. Beyond the natural beauty, these brochures delve into the experiences that beach destinations offer. 

From thrilling water sports and beachside activities to local seafood feasts and tropical nightlife, readers are given a comprehensive overview of what awaits.

A well-constructed beach travel brochure doesn’t just showcase a destination; it encapsulates the very essence of a beach holiday, offering both tranquility and excitement in equal measure.

Vintage travel brochures harken back to an era of classic adventures, romanticizing travel in a way that’s nostalgic and deeply evocative. With designs reminiscent of the golden age of travel, these brochures showcase destinations using sepia tones, retro fonts, and artistic illustrations. 

Beyond the visuals, vintage brochures transport readers through time, recapturing the charm of old-world journeys, steam trains, and early air travel. 

These travel brochures, often sought after by collectors and history enthusiasts, serve as a beautiful reminder of how travel used to be, making them not just informative pieces but also treasured keepsakes.

Minimalist travel brochures are the epitome of the adage “less is more.” Rooted in clean lines, muted color palettes, and uncluttered design, these brochures present travel information in a straightforward yet impactful manner. 

Gone are the excessive embellishments; instead, every element, from images to text boxes, is thoughtfully curated and placed. 

Such a design approach prioritizes clarity, ensuring that the potential customer isn’t overwhelmed but is instead drawn into the essential aspects of the travel offering. 

Minimalist brochures resonate particularly well with a target audience that appreciates simplicity, elegance, and the sheer beauty of unadulterated visuals.

Modern travel brochures embody the zeitgeist of contemporary design. They are vibrant, dynamic, and often interactive, reflecting the ever-evolving nature of today’s travel trends. 

These brochures leverage the latest in graphic design techniques, incorporating bold colors, innovative layouts, and often, digital elements like QR codes linking directly to immersive online experiences. 

Modern brochures cater to the tech-savvy traveler, ensuring that while they provide essential details in print, they also seamlessly bridge the gap to the digital realm. 

Be it through embedded videos, virtual tours, or interactive maps, these brochures represent the cutting edge in travel marketing, appealing to a generation that seeks both adventure and convenience at just a click.

Navigating the urban jungle becomes an exhilarating journey with the right city tour brochure. Tailored to showcase the pulsating heart of metropolises, these brochures offer vivid glimpses into architectural wonders, historic landmarks, bustling markets, and hidden gems. 

Maps take center stage in many of these designs, guiding tourists seamlessly from one point of interest to another, ensuring they soak in the essence of the city. 

Additionally, the city tour brochure provides helpful information, from local dining spots to modes of transportation. 

For travelers keen to explore a city’s fabric beyond its main attractions, such brochures are invaluable, granting them both direction and inspiration.

Travel brochures for students prioritize experiences that are both enriching and budget-friendly. Recognizing the unique needs and aspirations of the student traveler, these brochures highlight destinations and packages that offer a mix of learning, adventure, and cultural immersion. 

Details on affordable accommodation options, group discounts, and off-season deals are crucial. Graphics and images within these brochures often resonate with youthful energy, focusing on outdoor activities, wildlife watching, and community engagements. 

Moreover, with students often relying on digital platforms for planning, a good travel brochure for this demographic would seamlessly integrate QR codes or links to websites, ensuring detailed information is available at just a click.

Trekking brochure example

Trekking brochures are aimed to attract the hikers’ attention to visit the routes and trails described on them.  In case a reputable trekking company intends to sell  Tour du Mont Blanc  the detailed info will be referred exclusively to this route. 

For travel agencies, the brochure is more than just an informational tool; it’s a potent marketing asset. These brochures are meticulously designed to showcase the agency’s expertise in curating memorable vacations. 

From the selection of travel destinations to the arrangement of tours, the brochure communicates the agency’s commitment to providing unparalleled experiences. High-quality photos and colorful images of destinations take the reader on a visual journey, while testimonials and reviews build trust. 

The design often reflects the brand assets of the travel agency, ensuring consistency in messaging. 

Clear call-to-action prompts, such as “Contact us for customized packages” or “Visit our website for exclusive deals,” encourage potential clients to take the next step.

In essence, a travel agency’s brochure serves as a bridge between the agency and its potential customers, emphasizing reliability, variety, and expertise.

What to include in a travel brochure? 

Crafting an effective travel brochure requires the amalgamation of essential information, captivating visuals, and purposeful design.

Whether you’re a seasoned travel agency or just trying your hand at travel brochure design, having a checklist of indispensable elements can help in creating an impactful brochure that appeals to your target audience. Let’s delve into the key components to include:

• Destination name : Clearly mention the travel destination to set expectations for potential tourists.
• Eye-catching cover photo : Use a colorful image or a collage of images that captures the essence of the destination, ensuring it takes center stage on the brochure cover.
• Brief description : Give a succinct overview of the destination, highlighting its unique selling points and major attractions.
• Map : Include a map to highlight key attractions, accommodations, and transportation options.
• Travel itinerary : Detail day-to-day activities, sites to visit, and recommended spending time at each location.
• Accommodation options : Provide a list of recommended places to stay, catering to a range of budgets.
• Local attractions : Spotlight on main tourist spots, wildlife watching areas, outdoor activities, and lesser-known hidden gems.
• Travel tips : Offer helpful information about local customs, necessary travel insurance, off-season travel benefits, and other points of interest.
• Photos and images : Integrate high-quality photos of the destination, ensuring they resonate with the overall theme of the brochure.
• Testimonials : Include positive feedback from previous customers to build trust and encourage visitors.
• Contact information : Detail the travel agency’s contact information, including website link, phone number, and physical address.
• Call to action : Encourage potential clients to reach out, book a trip, or visit the agency’s website for more information.
• Customizable templates : If offering free travel brochure templates for potential clients or graphic designers, ensure they can easily customize them with their own photos or brand assets.
• QR code : Integrate a dynamic QR code linking to additional resources, booking pages, or exclusive offers, ensuring details are just a click away.

Related: 88.2% Of People Travel The World To Get Their Hands On This… [INFOGRAPHIC]

Creating an engaging travel brochure is both an art and science, capturing the essence of a destination while ensuring practicality. From enticing travelers with stunning visuals to offering valuable details that assist in planning their journey, a well-crafted travel brochure is a fundamental tool for every travel business. Let’s delve into the intricacies of designing a brochure that stands out.

Understanding the target audience

Every destination has its unique allure, captivating a distinct set of travelers. While some might be in search of adrenaline-pumping adventures, others could be seeking a serene beach getaway.

Recognizing the target audience’s preferences is pivotal in crafting a brochure that resonates with them. Analyzing feedback from previous clients, surveying potential customers, and studying travel trends can provide insights.

These insights inform not only the content but also the overall design, ensuring the travel brochure effectively engages its intended readers.

Selecting the optimal format

Travel brochures come in various formats, each serving a specific purpose. For a concise snapshot of a destination, the tri fold brochure is a popular choice among travel agencies.

On the other hand, a more extensive booklet format allows for an in-depth exploration of the travel destination, perfect for those offering a range of experiences or a comprehensive guide to a region.

Use a color scheme

The power of color in evoking emotions and setting the mood cannot be understated. The colors chosen for the travel brochure can transport readers, offering a glimpse of the destination’s ambiance. For example, earthy tones might suggest wildlife watching adventures, while cool blues could evoke images of serene beach getaways.

Moreover, the color scheme should complement the images and align with the brand assets of the travel business. Working with a graphic designer can help in selecting a palette that both represents the destination and appeals to the target audience.

Integrating practical information

While captivating visuals and narratives are vital, the functionality of a travel brochure is equally crucial. A well-designed map highlighting essential attractions, transportation hubs, and recommended accommodations aids travelers in their journey.

Additionally, crucial details like travel insurance options, off-season benefits, and links to associated travel agencies enhance the brochure’s utility. Equally essential is the inclusion of contact details right on the cover, ensuring potential clients can reach out with ease.

Comprehensive directions, both within the brochure and via digital means like QR codes or website links, further support travelers in their planning phase.

Embracing modern design elements

Today’s travelers expect a blend of traditional and digital touchpoints. Incorporating QR codes, which lead to immersive video tours or detailed websites, can seamlessly bridge this gap.

Furthermore, ensuring the brochure’s design is optimized for both print and digital ensures a broader reach, catering to varying preferences of tourists.

Use a pre-designed template

For those not looking to start from scratch, utilizing pre-designed travel brochure templates, like those offered by platforms such as Venngage , can be a time-saving choice. These templates, crafted by professional designers, ensure that the brochure design is visually appealing.

They can then be customized with their own photos, details, and branding, creating a professional travel brochure with ease.

Related: Top 10 Best Brochure Design Software in 2022

It’s evident that every brochure serves a unique purpose, reflecting the essence of its respective travel destination. A travel brochure is more than just a collection of colorful images and enticing descriptions; it’s a bridge between potential clients and unforgettable experiences.

Whether you’re a travel agency aiming to draw tourists to a hidden beach getaway or a graphic designer hoping to showcase a city’s charm, the right brochure design takes center stage.

The wide selection of travel brochure examples showcased here is a testament to the versatility and significance of these tools in the world of tourism. As travelers, these brochures become our initial window to the world, guiding us, inspiring us, and fueling our wanderlust.

Ready to craft your own captivating travel brochure? Dive into the world of effortless design with Venngage and create a travel brochure that stands out with our customizeable templates.

Embark on your creative journey now!

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February 26, 2022

ACT NOW! SAVE UKRAINE. DEFEND DEMOCRACY.

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At 5 am on February 24, Russia began the full-scale military invasion of Ukraine. They are violently trying to steal our country.

Russian forces have invaded Ukraine, confirming our worst fears. At this very hour they are attacking us on the streets of many Ukrainian cities.  We are at war.

Skylum was proudly founded in Ukraine, and our core development center is based in Kyiv. At this harrowing time, unfortunately we cannot guarantee the on-time delivery of updates to Luminar Neo. We strive for excellence in everything we do, and we will make sure to further develop and improve Neo and to keep you updated on any news. 

However, today we ask our community for help and support. Here are some details on what has happened and how you can support Ukraine in this difficult time.

!   At 5 am on February 24, Russia began the full-scale military invasion of Ukraine. They are violently trying to steal our country.

! Right now, there are missile strikes and bombardment of peaceful Ukrainian cities.   We must hide our families in bomb shelters and protect our land with weapons in our hands as part of the territorial defense forces.

! This disastrous and entirely unprovoked Russian war has already taken the lives of 198 civilians. 33 children have been injured, and 3 have been killed.

! The Armed Forces of Ukraine, young and brave heroes, are fighting all over the country not only for Ukraine but for Peace and Clear Skies in Europe. 

As we write to you from a city under attack, we want to be very clear: This war is not just something you see on TV. It is not happening in some distant lands. It is happening right now here in Ukraine, and the Russian forces who are invading our lands and threatening our families may come to your doorstep one day too if we do not stop them.

Sanctions that world governments are currently imposing are not enough. Russia must be completely isolated from all spheres of the civilized world: the financial system, technologies, sports, culture.  

Here is a list of simple actions you can take to help Ukraine. We MUST unite to quite literally save the world before it’s too late:

- Contact your local representatives and pressure them to provide more support for Ukraine and stricter sanctions on Russia. We need military and humanitarian aid and Russia must be cut off from SWIFT.

- Donate money to humanitarian aid organizations. Find a full list over here:  https://how-you-can-support-ukraine.super.site/  

- Follow the news from official channels. Avoid fake news and disinformation!

Twitter:  https://twitter.com/ZelenskyyUa  

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https://twitter.com/DefenceU  

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Telegram:  https://t.me/Forbes_Ukraine_official  

- Support the Ukrainian Army —  Official Account of the National Bank of Ukraine

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How to make a stunning travel brochure – Templates included

Travelling is one of life’s greatest pleasures. A journey to discover new places, cultures, and traditions and a reflective self-discovery trip we get to embark on every time we go somewhere else. Sometimes, stunning travel brochures are the only tools you have to inspire travelers to visit new destinations worth exploring.

During the height of the pandemic, traveling of any kind was halted or severely restricted. That resulted in an interest spike as soon as the borders opened. No surprise there. There’s a hunger for it that the industry strives to satisfy.

But how do you grab the attention of all potential wanderers in the post-pandemic era? Do you follow the same pattern as before, or use optimized tools for your benefit?

Whether you’re running an online travel agency , an independent travel agent, or just promoting your tourist attraction, travel brochures are a great promotional tool. Still, traditional marketing tools made their way into the digital world, and with the right online marketing tool , you can make any type of brochure digital in no time.

We’ll get into the details of how to make a travel brochure and more in a minute. Let’s just make sure we cover our bases first.

A travel brochure is the most commonly used promotional tool for the tourism industry’s marketing strategy. Its role is to promote a destination, service, or product to potential customers in an informative and commercial manner.

If you know how to make a travel brochure, you’ll inspire tourists to pack their bags and book their flight, hotel room, and adventure in no time. Due to that, the information travel brochures provide needs to answer fundamental questions about a destination. How’s the weather? What can you do once you get there? Which are the transit options? What are the prices? Coupled with appealing visuals that give tourists a taste of what the destination promises, the written content provides the educational part of the material. 

Knowing how to make a travel brochure can be the difference between a successful brochure marketing strategy and losses in revenue. Promote your services with a travel brochure, but understand exactly what is a travel brochure and what it isn’t, as there is much confusion among marketing materials. We’ll go over the main ones to make it easier to differentiate between them. To exemplify what a great travel brochure might look like, I’m going to mention the brochures from Bookatrekking.com , a hiking company that meets the needs of people interested in visiting famous mountains around the world. It comes as a branded travel brochure with travel destination services.

Brochure vs. other marketing materials

Travel brochures are probably the most diverse marketing material as you can fold them in different ways and bind them, and they are not limited in sizes like leaflets , pamphlets , or flyers . You can choose the one that fits your needs best based on factors such as budget, target audience, style, and overall marketing strategy.

Despite being the most popular choice for tourism service providers, even those who know how to make a travel brochure template often confuse it with other promotional materials. To clarify, we’ll go over the main differences in a few bullet points:

• Travel brochures have a minimum of two pages containing images and written content. They are primarily used for selling and marketing services, containing details about them and activities available in an area. 
• Pamphlets are much smaller in size, with a panel of written content and images. They are used to inform and educate, covering only one topic, and are similar in aspect to flyers. 
• Booklets have more pages and are more expensive, but they are usually used for manuals and are always bound. 
• Leaflets are similar to pamphlets and flyers if only a bit smaller and more sophisticated.

Still, printed marketing materials are outshined by their digital counterparts in the age of technology and the internet. Everything is made available and more appealing at the click of a button or the swipe of a screen, so why should your brochure marketing strategy stay in the past? Let’s see why you should look into digital travel brochures and some ways to reduce printing costs .

Travel brochures – why choose digital?

Travel agencies or visitor’s centers will have different types of printed marketing materials available to browse. That part is unlikely to change. Still, people leave them behind, throw them away, and they become waste before the next season comes around.

Digital travel brochures don’t fall into this trap as they are, well … digital. They stay on your devices. You have them on your phone, always on hand, and, once downloaded, you can consult them anytime. Digital travel brochures are also editable. You won’t have to recover stacks of printed copies, discard them, and replace them before clients still take the content as accurate. You can just change the content as you wish.

Still, how can you decide which is better for you and your business? Just consider the costs and your needs and organize your marketing strategy accordingly. Printed materials are necessary only to showcase in information centers or travel agencies and for clients that don’t venture online for their traveling plans. Furthermore, given online services proficiency, you don’t need design experience to make a professional-looking travel brochure.

Learning how to make a travel brochure has never been easier. You can simply upload a PDF file in record time and play around with the features available. A quick guide will help you through the basics, and you’ll be halfway there.

How to make a travel brochure?

So far, from this article, you have discovered what is a travel brochure and what the differences between print and digital are. We can move on to the more exciting part of this article and probably the reason you’re here in the first place.

Let’s see how to make a travel brochure! Creating your first can seem a bit daunting, especially if you don’t have much marketing experience. From design to content, people think it is overwhelming. But, hey! That’s what brought you here, so let’s start!

• Think before you do
• Develop a buyer persona
• Organize your ideas
• Choose the right format
• Write a compelling copy
• Make it visually appealing
• Color outside the lines
• Include branding elements
• Reach your audience

But let’s take a closer look at them one by one and get into more details.

1. Think before you do

You know why travel brochures are important to a marketing strategy if you work in the tourism industry. Their main purpose is to market your services, but you don’t simply tell your customers about them. You make them as tangible as possible. Traveling isn’t a product that can be tested. You don’t get a trial version before you book your holiday, so you use travel brochures for that.

Of course, knowing what you’re promoting in your travel brochure is detrimental. Basing your written content on online information won’t guarantee success; what will is having experienced the things you write about. “Write about what you know,” as critics say, relates to the authenticity of the information. Imagination and creativity can take us only so far, but actual experience supersedes them. Explore the location and services for yourself as a simple Google search can tell a client about the best hotel in the area. You need to give them more. An effective travel brochure can make them feel like they are there, and first-hand experience is the best source for inspiring content.

An efficient travel brochure doesn’t only have the best images, design, copy, and color scheme. It must have all of that but focused on the customer’s needs. Otherwise, it’s a pamphlet. Interactive digital brochures do even more with added videos. Overwhelm your reader’s senses so that they imagine themselves experiencing those services. It will make the difference between browsing for services and buying them. Still, before writing your copy, get up close and personal with your targeted audience.

2. Develop a buyer persona

Knowing what you write is as important as knowing for whom you are writing. Developing a buyer persona will make you understand your audience better. You don’t want to promote skydiving to toddlers or a puppet show to adrenaline seekers. Know who will benefit the most from your services and address them. 

A buyer persona represents your ideal customer or target audience. This is a character you design based on what you sell and the characteristics of the person who buys your product. You need to know and understand your buyer persona like the back of your hand. Are they married? Do they have children? What’s their age group? Do you know their interests? What makes them tick? How do they book their holiday? What activities do they prefer? When in doubt, create several buyer personas (three is the recommended minimum) because you won’t only have one type of customer buying your products.

Developing your buyer persona is like creating a character for a book you’re writing. The story is all about the character; if you don’t understand your character thoroughly, the story will lose its flow, meaning, and authenticity. Look at reviews, testimonials, characteristics of potential clients, and your services to develop your buyer persona. Once you know what they want, you’ll be able to better accommodate their needs. When in doubt, look for templates online for designing your buyer persona , and once they become as tangible as possible without being real, you can start making your travel brochure.

3. Organize your ideas

Before you continue your travel brochure, you need a general idea of what your travel brochure will look like. It’s important you tell a story through your content, immerse your audience into an experience, and take them with you on a teaser of their holiday. But how do you do that? Take all the information you intend to write about, and make a plan for your travel brochure. 

Your buyer persona is your target audience, and you need to excite them. Readers are drawn to a good storyline, and as the storyteller, you’ll take them on an adventure. Infuse an emotion through your front page, delve deeper into the main subject with an intro, give them the main attractions, and show them what they’ll experience there. You need to tickle a nerve. Give them the right reasons to be unable to scroll past your offer, and convince them to purchase your services through compelling arguments. 

But don’t forget while your aim is to sell an emotion, you must keep it brief, succinct, and to the point. It’s the simple words that carry the heaviest emotions. This compelling argument should be recurring throughout your travel brochure, reiterating more and more as they move past each page. Tell a story through text, imagery, page layout, and flow. They will have to book their holiday by the end of your travel brochure, and if done correctly, it won’t turn out to be a novel. Size does matter in travel brochures. 

4. Choose the right format

Once you know what your travel brochure will be about and who will read it, you can get into the more technical elements of making a travel brochure. Size, style, and format mostly apply to foldable printed travel brochures designs due to folding techniques. Still, if you design your brochure in a digital format, you should keep this in mind. Using the digital version of your brochure for any printed copies will be easier than designing two, and you’ll find many travel brochure templates for various folding styles . Consider using a really good laptop for graphic design so the result is high quality on paper, too.

If you intend to print copies of your travel brochure, you should keep it simple, as custom shapes won’t save you money. That is if you don’t mind splurging on your marketing materials. The most common dimensions for brochures are A4, A5, and DL (dimension lengthwise), but for printed brochures, it’s the folding that takes the cake. You can pick and choose from the single fold, concertina fold, cross fold, open-gate fold, couple-gate fold, and roll fold, or make origami if you want to stand out. All that folding, however, can take away from the visuals you use.

Aside from the ability to print it, a digital brochure can come in various sizes. The basic option is an A4, horizontal or vertical, from which you can implement many folding techniques. Still, there is the letter format (916 x 1056 px) for a slightly wider variant, followed by the tabloid (1632 x 1056 px). The smaller sizes resemble the flyer (416 x 865 px) or booklet format (793 x 793 px). Still, you can make it multiple pages without considering paper quality, limited space, ink, and budget, especially if you want an informative copy. 

5. Write a compelling copy

As the most time-consuming part of how to make a travel brochure, you don’t want to rush through the copy. Words are an unlimited resource of magic in our world. They can hurt, heal, save, and push over the edge, making them a powerful tool to wield. Still, they make the intangible tangible, and thoughts can be made a reality through them. For the copy of a travel brochure template, get your grammar game on point. Check everything twice and be mindful of punctuation. Everything must work together, but without a good copy, even the most breathtaking images can’t save a travel brochure. When you think of the copy and the visuals, think of the heart and lungs of the travel brochure. One can not work without the other.

Be aware of who you’ll be addressing and how you’ll address them. Tailor your voice on your buyer’s personas. Address the copy as you would your friends. This makes the content more approachable for writers of any skill level and bridges the gap between you and your audience. Also, your travel brochure’s text (copy) must be descriptive. It has to paint a clear picture of the place where you’re inviting your readers. With interactive maps, your readers will get familiar with their surroundings and know what to expect.

Let readers visualize their experience. Transport them to your destination. Invite them over to try out new experiences. Enthusiasm is a contagious feeling, and you can transmit passion through words. Include a call to action once you drew them in by the written content like “Plan your adventure now!”, “Sign up for the latest offers!” or simply “Book!” Then the right visual will get them over the finish line in no time.

6. Make it visually appealing

While we’ve established that telling a story is detrimental to the informational part of what is a travel brochure, the imagery is the visual that shows the story and captures the attention. If the images are dull, you could write the next Romeo & Juliette, and no one will read it. As images are the first things people see when they look at examples of a travel brochure , include engaging visuals that showcase experiences and people having fun, giving your audience a taste of the sight-seeing part of traveling. 

We are visual creatures drawn to aesthetics. It’s in our genetic makeup, and by using appealing imagery of landscapes, you can relay a feeling, even if it’s only longing to be in that place. If you want to take your travel brochure to the next level, implement interactive features. Think of your buyer’s persona and target their fantasies. Whether it’s sunbathing while enjoying a cocktail, hiking peaks while the thrill of birds keeps you company, or something exhilarating like a skydiving video embed, provide for that fantasy through a virtual tour but keep it accurate. Don’t sell something you don’t have.

Once you decide on the story, you want to tell, finding the right images will be easy. There are multiple websites for stock photos that you can use, many for free or for a fee. The quality of the images you use matters, and if you’re willing to go the extra mile, hire a professional photographer. Stock images can go a long way, but original imagery, commissioned to express a particular emotion, has a different impact. It will also help with how they perceive you in the field, increasing your position among competitors through original content. Combine the visuals with the color pallet for a harmonious travel brochure design.

7. Color outside the lines

After choosing your images carefully, make sure you select a color scheme for your brochure. When it comes to designing your own travel brochure template, the sky’s the limit. You can use branding, style, and imagery to create a color scheme. Firstly, the importance of a color scheme is relevant if color is a focus of your travel brochure. 

Knowing how to make a digital brochure doesn’t mean you must know or be proficient at travel brochure design. However, if you intend to use color to highlight some sections of your travel brochure or create a theme, you must remember the overall pallet you use. Again, if color is not an overwhelming part of your design, you can be relatively liberal with what colors you use. Still, if your travel brochure has plenty of turquoise images of ocean beaches with clear blue water, the designer can integrate blues perfectly throughout the travel brochure design.

A well-known fact, blue is one of the calmest colors. It communicates peace and tranquility. So, when advertising beach resorts or hotels, you may want to use lighter shades of blue to send the right message with your travel brochure design. That is the psychological effect colors have on us. Similarly, orange inspires action, and green can be soothing if it’s light or envy-inducing if dark. Red stands for passion but also anger, while purple is luxurious. You can use a color wheel to better understand which colors work best together to ensure an enticing combination. Use your brand colors, and your company will become synonymous with the best holiday of their lives in no time.

8. Include branding elements

You may know some businesses in the tourism industry by their logos, slogans, or images . Think of the font in Holiday Inn’s logo, “Sweet Home Alabama ”, “The city that never sleeps,” or “Finger Likin’ Good,” and tell me your mind doesn’t go places. Implementing branding in a brochure marketing campaign doesn’t only help with sales but will also increase the company’s and its services’ popularity. The message sticks with the consumer; if the overall experience is good, they come again. If not, they know to stay away from it.

That is why brand consistency throughout your marketing materials is essential. If your clients enjoy themselves, it will help them remember your brand and return when the next holiday comes around. Branding means everything from your company’s logo, slogan, brand colors, font pairings , or typography. Incorporate branding elements in your marketing materials to connect your brand to the message. Aside from standing out and being recognized from the millionth other brands, using them will breed loyalty.

Keep your brand in mind throughout your travel brochure and other marketing materials. Maybe you can work with the colors, some cursive lettering titles, or simply a feeling that oozes from your brand. Whatever it is, work it throughout your travel brochure design with a branding kit . If your brand colors are pastels, keep to those hues and tints, but if it’s black and white, think carefully about adding color. What you have to say can also make a difference so keep the general idea of your written content in the back of your mind before you get around to hashing it out. Now all you need to do is send your travel brochure to people.

9. Reach your audience

Once you finish your travel brochure examples, you need to publish them. You save it in whatever editor you’re using and send it to the printer if you want to have physical copies. You can send traditional printed brochures to hotels, and trade events, in PR kits or through the post. 

A digital travel brochure lives online, and you can share it as a PDF link as far and wide as possible. Share a link that opens the page or a full-screen link to open the travel brochure in full-screen mode in your browser. You can easily share it through social media platforms, email, and embedded on websites and downloaded for further consultation in various formats. Like that, you won’t need an internet connection or to carry them in hand wherever you travel.

Some distribution paths incur additional costs, which is why digital travel brochures are gaining more terrain. We’re not saying that if you go digital, you won’t need a marketing budget, but when for 5000 printed brochures, you need around $2000 for design, printing, delivery, and distribution. A monthly fee of $35 is a bargain. Considering all the benefits, features, and design options you get from such a package, you’ll save money faster than ever . On top of that, once you share your published digital travel brochure, you can also update any pricing or information alterations in real-time. Talk about efficiency.

Design your travel brochure with Flipsnack

Congratulations! Now that you have everything you need to make a travel brochure marketing campaign like a professional, you can get to work. Everything from the section above will be applicable when you make a digital travel brochure. But now that you have the know-how let’s talk about the tool.  There are plenty of online tools for designing promotional materials , but with range, applicability, and usability, after 10 years of experience, none can overcome Flipsnack. Making your own digital travel brochure in our Design Studio will be easy. Our flipbook software offers you three paths you can take when creating a travel brochure. Let’s see more about these options, shall we?

One of the simplest ways to create a digital travel brochure in Flipsnack is to upload an already-made brochure. With the fastest PDF converter on the market , it’s no wonder many of our customers choose this option. Once your PDF file has been converted, you take it to the next level through the interactive features available .  Want to include a short video about your spa? Go ahead! Want a soothing sound for a more intense experience while people read sections about the wildlife in the area? You can have that. Include internal and external links for easier access to even more details. Add social media buttons so your customers can keep in touch with ease. Update the content easily when something changes and share it in HTML5 , video, or GIF versions to be accessible on any device.

When inspiration strikes, you can create a travel brochure from scratch . Organize your travel brochure from the first to the last page, and balance the copy and visuals in a seamless manner to tell the story you want to tell. Add styling elements and interactivity features that keep the flow of the brochure going. Creating your own travel brochure gives you free rein over the entire process so let your imagination run wild and design your vision into reality.

When the muse takes a break, you can browse through our travel brochure templates to find something that speaks to you. Once you choose the travel brochure template that fits best with your needs, you only need to fill the template with your original content. Make it your own through simple customizing options. You can personalize it through a simple drag & drop and then start adding interactivities. This will give your travel brochure a new dimension, capturing the attention and inspiring people to take you up on your offer.  Choose the path you want, but once you make your choice, it doesn’t mean you won’t have access to the others. You can add extra pages to uploaded PDFs, original designs, or templates. You can also use one page from a template to add in an original design and any other combination that you can think of. The borders of your imagination are the limits when it comes to our Design Studio . Just continue reading, and we’ll give you a taste of what Flipsnack can do for you through a few travel brochure examples.

Travel Brochures Examples

From here on out, we’re done with the technical aspects of digital travel brochures. Now we’ll show you that we don’t only talk the talk but also walk the walk. 

Blue Sea Tourism Brochure Template

They say a picture is worth a thousand words. Well, if the image looks anything like the one in the travel brochure example below, it’s easy to see where that saying comes from. This blue sea travel brochure template will ignite any beach lover’s imagination.

As you browse through its pages, one thing that stands out is the turquoise color of water and sky integrated throughout the brochure. The page number is of a similarly shaded background. Make this work for any breathtaking visual by changing the color of other connected elements throughout the template. Once you have done this, introduce your logo, replace the images and text, add interactions to capture your audience’s attention, and personalize it for your business.

Pattern Themed Travel Brochure Template

A dynamic travel brochure template can help you organically highlight the most appealing activities if you have a theme in mind. With the spotlight on them, simplicity is essential as you don’t want other elements to distract the readers.

Here we have a pattern themed travel brochure . The travel brochure design makes it look like a diary photo album, intentionally connecting a personal item so that the reader connects to it with ease. Cursive writing titles on polaroid photographs make it feel like a travel journal you make before your trip begins. It’s an inspirational and concise way to bridge the gap between the experience available and the reader who has yet to experience them.

Adventure Trip Brochure Template

This digital travel brochure example can come in foldable templates that work in both the printed and digital worlds. Select the main attraction for the promoted destination and inspire your readers’ curiosity enough to generate leads. 

This front-and-back adventure travel brochure template gives an immersive experience through visuals that continue beyond the page. A design created for the tourism industry ensures that travelers get access to all the relevant information while at the same time seeing a sneak peek of the attractions they can visit. Make it foldable in printed version or keep it digital for easy distribution. The choice is yours once you customize it with the most popular attractions, best-reviewed hotels, and highest-scoring restaurants.

Informative Travel Brochure Template

Marketing strategies come in different forms, and teasers work to ignite the spark, tickle curiosity, and demand action. You can use a simple, short, and content-limited travel brochure example if you include your contact information.

The saying, less is more is the best way to describe a teaser brochure marketing campaign. Through this informative travel brochure template , you only give your readers a taste, the smallest sample of the experiences they could enjoy. Still, if you add a few more between the front and back, you can give them as much information as you want. Activate a form for access inside of it and easily gather contact information from them.

Double Gate Fold Holiday Promotion Brochure Template

You can fold printed travel brochures differently, but you can see this from the template. On the outside, you say what it’s about. Open it to start your story, and open it again to find out more.

This double-gate fold travel brochure template comes with layers. Each layer takes the audience deeper and deeper as you provide more information about the offers available. While the main image starts on the front page in its folded format, it continues on the inside without creating a bigger image. It simply continues. Once it’s fully open, you can show different locations worth visiting and give your clients a choice. Break apart the text with relevant images, so they understand their options.

Before & After

Those templates are just that – templates you can easily personalize to promote your services. We discussed some of these features throughout the article, but this before-and-after section is where you see them in action. Changing the pictures and text is one thing, but there’s so much more you can do with Flipsnack. The before the template is the version without any customization. In the after template, you’ll be able to see the distinguishable changes and some that are not as visible.

Get ready to design

There are many ways to make a travel brochure through Flipsnack. As you can see, the options are boundless. Your imagination is the only limit. Besides creativity and a sense of wonder, you now have the tools necessary to create breathtaking travel brochures that can reach your audience wherever they may go, so don’t hold back. Take your time, try out the features available through Flipsnack, and figure out which makes more sense for your product and how you can use them both for your and your audience’s utmost benefit. 

Bring those incredible holiday destinations to your buyer personas screens, where they don’t have to go out of their way to find out about them, and ensure an authentic connection from the start. Show them what they want to see, create it in Flipsnack, and give it to them. New experiences feed our growth, but some may need an extra push. Give it to them through your first travel brochure, and they’ll thank you for it later.

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How to Make a Travel Brochure Online

Picking up a travel brochure is the first step on a new and exciting journey for many, but what are the differences between brochures that captivate tourists and the ones that quickly end up in the bin? Often, it’s creativity, a thoughtful layout, and a crafty design. In this blog post, you’ll learn how to make a travel brochure that inspires people to visit a destination. Discover what you should have in place before you start creating, and follow a quick tutorial to craft your own beautiful brochure .

4 Things You Need to Do Before Making Your DIY Travel Brochure

You can speed up the design process by making sure you take the time to prepare before you put different elements together.

Here’s what you need to do to set yourself up for success . . .

1. Complete Your Research

Unless you’re an expert in a particular travel destination , you’ll need to do some research before you can put your brochure together. You can do this by visiting the destination in person, asking others about their experience, or searching online for key points.

Remember, since you’re creating this brochure yourself, it’s important to make sure everything you come across in your research is correct before you take steps to include any of it. Fact check what you find before you continue the process.

2. Think Through Text

Once you finish the research stage, it’s time to gather all the information you have and think about what will actually make it into your brochure. There isn’t a lot of space on a tri-fold brochure, so consider what is most important for readers to know.

Then, it’s time to put some thought into how you can lay out those details so that it’s easy for people to consume. Yes, you’re making a DIY travel brochure, but it should still look professional and be helpful for readers.

If you have any knowledge about information design , this is the time to use it.

3. Consider the Imagery

Nothing captures the eye faster than a stunning image . If you have your own images to use, have them at the ready before you start designing. Otherwise, you can search for images on a stock image site to meet this requirement.

You may also want to look into other types of graphics, like illustrations and icons. Using a mix of images can make your design even more appealing and encourage the audience to keep reading.

4. Explore Templates

Don’t have years of experience in graphic design? Not a problem. You can use an online editor to find a template and easily make your own in minutes. That way, you don’t have to struggle to put an original design together.

How to Design a Brochure with Shutterstock Create

Making your own brochure in Shutterstock Create is simple. You can use our templates to put together a great design, even if you don’t have graphic experience.

Here’s how:

Get Your Canvas Ready

In Create, select Custom Size and enter 2550 pixels × 3300 pixels in the box that pops up. This will create a canvas that’s 8 inches x 11 inches, which is the standard size for a brochure.

Determine Your Starting Point

From here, you can search templates or continue on with a blank canvas. You’ll have access to thousands of fonts , graphics, textures, effects, and color combinations to pick from.

If you decide you want to start with a template, simply click Templates and select your favorite.

Blank canvas options are best for those with a clear vision in mind. If you don’t have one, sticking with a template layout is your best bet.

If you need more design tips before going it alone, check out this brochure design guide .

No matter what you choose, you’ll have access to the same customization options, so feel free to explore. 

Make It Your Own

Create lets you replace a template’s images with your own photos and text. You can also adjust fonts, change colors, and add effects.

Just click on any element to make your adjustments and see what options are available to you in the toolbar on the left side of the editor.

Add or Swap Images

To swap out the images for personal photos or to select one of our royalty-free images , simply click Images and decide whether to upload, peruse the photo library, or select from your catalog.

Download Your Design

Now you can share your work. Simply click the Download button in the top-right corner to save it to your device, or export directly to social media or email.

How to Print Your Brochure Design

To print your brochure and turn your work into a physical form, you’ll need to save it to your device first. To do that, after you click the download button, select from JPG, PNG, or PDF file formats. Once you save your brochure design, you’re almost ready to print.

Before you go any further, make sure you think about the grams per square meter of your paper. Typical printer paper won’t be the right weight to create a true brochure, and it’s easy to damage. Instead, choose something that’s 130-150 GSM to get the level of thickness that people expect from this type of asset.

Open the file on your device and print it as you would any other document. If your design has content on both sides, you may need to follow on-screen instructions to ensure that everything comes out the way you want it to.

Now that you know how to make a travel brochure, it’s your turn! Use this post as inspiration to put your own creative spin on this effective promotional tool.

You might just inspire someone’s next relaxing vacation or big adventure.

Before you take off, we’ve got one more for the road! Check it out:

• 6 Beautiful Travel Brochure Examples for Students

License this cover image mockup via GoodStudio and Piyato .

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How to make a travel brochure in 6 simple steps (with examples)

August 19, 2024

If you think travel brochures are a thing of the past, you’re wrong. A survey by Bentley University showed that 79% of visitors pick up a travel brochure while on vacation. And 73% of them would consider changing their travel plans because of a brochure.

The short of it? Brochures still pack a big punch for companies in the travel and leisure industry . And while there’s no denying that print has its downsides (costly typos, environmental concerns, difficult-to-track metrics), the payoff is clearly worth it.

So, I’m breaking down how to make a travel brochure that will make your audience grab their passports and jump on a plane.

Less review rounds, better designs

Get quick and clear feedback right on top of your designs with Filestage.

Step one – Define your target audience

Everybody loves a vacation, but chances are your tourist brochure is trying to target a specific audience. Different travel destinations attract different travelers.

I mean, you’ll create a very different brochure for a group of twenty-somethings hitting Ibiza for a week of clubbing than for a family of four heading to Florida for their summer break.

The first step when creating travel brochures is to understand who you’re speaking to. Here’s how to do that:

• Identify your ideal customer – What are their interests? Travel preferences? Pain points? Are they luxury travelers or budget backpackers? 
• Define your destination – How does your location align with your target audience’s desires? What is your destination’s unique selling point? 
• Find your message – How can you make a travel brochure that resonates with your ideal customer? Are they interested in “family fun” or “historical landmarks”? 

This brochure by Contiki is a top example. It knows its target market is young backpackers who want high thrills for low prices. 

The design, imagery, and travel destinations all reflect Contiki’s ideal audience.

Source: travelbrochures.com

Step two – Do your research

This may seem like a no-brainer, but most tourist brochures fail because they just don’t provide the right information.

Avoid this pitfall by doing deep research into your destination (from the perspective of your target audience.

Your research should include:

• The history, customs, and culture of the location
• Top attractions (including price and recommended tour operators)
• Transportation
• Dining out options
• Practical information about the local time zones, language, and currency

A thorough competitor analysis can help you with this step. Take time to review travel brochure examples for similar destinations, identifying any gaps in your content and best practices to follow. 

This Singapore travel brochure is a masterclass in doing proper research. There’s essential information about the culture as well as practical information about when to visit.

And if you flip it over, you’ll see it includes everything travelers need to know about the country, including a map, itinerary, and pricing information. 

Source: Behance

Step three – Create a concept

Now you know who you’re marketing your travel brochure to and what they want to see, it’s time to create your concept.

Your brochure should tell your audience a story and make them want to book a trip. Here are some ways you can achieve this:

• Set a clear goal and purpose for your brochure – Do you want to generate bookings? Inspire audiences to book a trip? Provide high-value information?
• Create a central theme to capture the essence of your travel destination – Is it about discovering an ancient culture? Reconnecting in nature? Making memories with the kids?
• Define a design that best tells your story and resonates with your readers – Is there a clear hierarchy of visual elements? Do you have high-quality photos to sell your destination?
• Incorporate interactive elements – Would embedded images or QR codes add more value for your reader? Or would they prefer a more traditional approach?

These brochure design ideas will show you what’s possible. 

If you’re not a designer, try using a template. Brochure design software like Adobe or Canva have a host of free templates, created by designers. That way, you can be confident in the layout and design of your travel brochure. All you have to do is customize it with your company’s branding.  

For more tips, check out our guide on how to make a brochure .

I love this travel brochure template from Venngage because it’s cohesive and it tells a story: the American Southwest is the ideal travel spot for adventure seekers who love nature.

Everything from the layout to the color palette to the choice of images works together. Chefs kiss 😙🤌

Source: Venngage

Step four – Apply color psychology

Color tells a story. That’s why it’s so important to get your color palette right. For instance, if you’re selling a tropical paradise, you’ll most likely use bright blues and yellows. A nature destination will probably have a lot of greens and browns.

You get it, the idea is to choose a color story that reflects the atmosphere of the place you’re selling. Browse these travel ads for ideas on what color palettes work.

Here are some other points to consider:

• Keep your color scheme consistent throughout the brochure
• Use accent colors to make key information easier to read
• Create a color palette that evokes emotion
• Be aware of the cultural connotations associated with certain colors 

This free template from Adobe Express uses just the right amount of color. It cleverly chooses a dusky orange and white palette that complements the colors of the tiger. Sometimes simplicity has the biggest impact.

Source: Adobe Express

Step five – Make the copy “poppy”

Images are usually the bread and butter of a great travel brochure. But that doesn’t mean you should ignore the copy. 

Clear and persuasive copy will grab your audience and give them access to the information they need. Need inspiration? Read my list of the best slogans of all time (all from the travel industry).

Here are some “poppy copy” tips:

• Your headline sets the tone and tells readers what your brochure is about – so get it right
• Don’t overdo it on the adjectives or fluffy language – your readers don’t want to work that hard to get the key information
• Only include essential details and cut the rest
• Break copy up into small sections with relevant headings
• Be consistent with your tone of voice
• Make CTAs clear 

Less is more. And the copy in this Swiss travel brochure proves it. 

Step six – Build a proper review process

A proper creative review process makes it easy for you to share designs across different teams and gather feedback in a centralized platform. The same is true whether you’re making a product catalog , ad campaign, or – in this case – a travel brochure.

To do this effectively, you need online proofing software . 

Tools like Filestage streamline the interview review process so you can:

• Share assets across multiple teams and departments
• Gather in-context feedback directly on assets (in one place)
• Make sure your travel brochure is reviewed by the right team members
• Reduce the time wasted sharing feedback via email

This is how simple your content review workflow can be with Filestage:

• Set up your workflow – our team will help you build a custom review workflow and turn it into a template for future projects
• Create custom reviewer groups – decide which teams or departments need to review assets and when
• Upload your assets – upload your travel assets (or use our Google integration to auto-import files) 
• Automate the process – set up send automatic deadline reminders to keep projects on track
• Easily visualize changes – our AI auto-compare tool flags changes so you can see what’s new after each review round
• Maintain a clear audit – centralize all feedback and asset versions for easy bookkeeping

How to make a travel brochure: 6 best practices to follow

Follow these best practices to create a travel brochure that wins the hearts (and wallets) of your audience.

• Be consistent with your messaging, design choices, and copy – everything should reflect your brand and be tailored to your ideal reader
• Experiment with different layouts, headlines, and copywriting techniques – then test to see what works
• Don’t forget the fold – make sure the most information is visible when you fold the brochure
• Use white space to improve the readability and visual appeal – strike the right balance between text and images 
• Prioritize cultural sensitivity – research local customs and traditions to avoid offensive messaging
• Think about sustainability – opt for sustainable materials to lower your environmental impact

Travel brochure FAQs

What is a travel brochure.

A travel brochure is a printed or digital guide designed to promote a destination or attraction. It typically includes high-quality images of the destination and all the necessary details travelers need to plan their trip.

What should a travel brochure include?

The content of your travel brochure will depend on the destination or attraction you’re promoting and the audience you’re talking to.

That said, here are the core elements every good travel brochure should include:

• High quality imagery of the destination’s top attractions
• Details about the location, things to do, accommodation, and restaurant recommendations
• Interesting information about the local culture and traditions
• Practical details for planning a great trip like maps, itineraries, and booking information for tour operators
• Your brand logo and contact details
• A clear (and persuasive) call to action

In terms of style, incorporating a captivating title section, a cohesive color scheme, and clear sections will enhance readability.

What software do I need to make a travel brochure?

These tools will help you to make a travel brochure that grabs your audience’s attention:

• Design software – Design tools like Adobe Express, Canva, and Visme are perfect for beginners. More advanced designers may want to opt for Adobe InDesign.
• Online proofing software – A proofing tool like Filestage is ideal for reviewing your travel brochure and leaving feedback directly on artwork
• Interactive tools – Tools like FlipHTML5 can turn a simple PDF into an interactive digital travel brochure with sound, video, and zoom functionality

What is the standard travel brochure size?

If you’re using a travel brochure template, the most common size is 11” x 8.5” (these are the dimensions of printed letter paper). That said, you can customize your travel brochure to suit your audience and content. 

Travel brochures aren’t just a throw-back to the good ol’ days. Over half of travelers find them trustworthy and printed brochures have an average distribution reach of 3.5 readers per brochure (Source: Bentley University).

The value is undeniable. But there are some challenges when making travel brochures. Namely, typos or content changes can be costly to fix. This is why implementing a review workflow is a must. 

Online proofing software allows you to build a structured approval process for travel brochures and other promotional materials. That way, you can easily review assets between multiple teams and leave precise feedback on artwork.

Start a free seven-day Filestage trial to see how you can review travel assets with your team faster.

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The 4 Elements of a Compelling Travel Brochure

Last updated on March 13th, 2023 at 04:05 pm

We all know that feeling of seeing a travel brochure — covered with photos of fantastic places and new experiences — and suddenly being struck with wanderlust. Nothing is more compelling or inspiring than a well-designed travel brochure, full of captivating photos and promises of adventure. And with the right marketing tactics and design, that wanderlust can be consuming enough to spur action. 

If you’re in the travel industry or located in a tourist hot spot, a travel brochure is an effective and affordable way of promoting your business. Available in all sizes and shapes, these marketing tools can be used in your local area, as well as farther from home. If a tourist is visiting your area, they’re looking for things to do. If you’re hoping to bring visitors from afar, you can partner with businesses in nearby regions to showcase your brochure — enticing travelers to come to you. 

Promotional materials that can be promoted all over? Doesn’t get better than that! However, there are best practices to follow in order for your marketing efforts (and dollars) to be worthwhile. Let’s discuss how to make a travel brochure that’s both eye-catching and inspiring!

What is a Travel Brochure? 

A travel brochure is a marketing tool designed to get people to visit a specific destination, attraction, or activity. It’s a simple and easy way to promote your business while informing travelers and drawing their attention to your services. These brochures can be used by any business in any industry, from five-star resorts to mom-and-pop shops to ziplining adventures. You can also promote special offers, such as discounts for travelers or hotel packages. These brochures can be placed in hotel lobbies, airports, storefronts, restaurants — you name it! The versatility of travel brochures is what makes them such an effective marketing tool. 

How to Design a Travel Brochure: Template & Layout

When it comes to the layout, you can either choose to follow a layout template or create your own. While the layout and design of your travel pamphlet is up to you, most follow the same informational template. If you look at travel brochure examples, you’ll notice that they tend to have the same general information listed. The last thing you want is for potential customers to give up on your business because they can’t find the information they need. 

To ensure you cover all your bases, make sure you include the following travel flier features:

• Company Name and Logo

Your company’s name and logo should serve as the foundation for your brochure’s design. Remember, you’re trying to catch the attention of people just passing by or waiting for their flight to board. Therefore, you need your design to be distinctive, eye-catching, and recognizable. Prominently place your company name at the top of the front page (remember that brochures are often in display cases, so you don’t want to put it in the middle or bottom) and place your logo where it can be easily seen. 

• Cover Image

It could be argued that the cover image of your travel brochure is even more important than your company name and logo. This image is going to set the tone for the entire brochure, and it should be a reflection of what you’re offering. You want potential customers not only to grab your brochure first, but you want them to envision themselves in that image. For example, if you’re a snorkeling company in a tropical location, don’t tell people that — show them. The cover image should compel people simply by looking at the picture. 

• Inside Pages

The more detailed information about your product or service can be found in the middle pages of the brochure. Inside the traveler catalog, include a list of products or services along with their price points. This is also a great place to include customer testimonials and ratings. The written content inside these pages should be descriptive, engaging, and action-oriented. Additionally, you can offer discount codes and promotions exclusive to readers who find you in brochures. The design inside these pages should be easy to read, flow logically, and be pleasing to the eye (more on this later). 

• Contact Details

Last (page) but not least. While contact information can be listed anywhere on the brochure, generally it’s recommended that it be placed on the last page. You want people to read the entire brochure and get more excited as they progress. The idea is that by the time they get to the contact information, they’ll be itching to make a reservation or place an order. Make sure to include your location, phone number, email, website, social media, and any other relevant contact details. Some brochures also include driving directions to their locations from common places, like airports or popular hotels in the area. 

How to Make a Travel Brochure Stand Out 

When it comes to making a brochure that stands out from the crowd of tour booklets, visuals are key. You can use bold color schemes, attractive fonts, and striking images to catch the eye. The most important thing to remember when designing your brochure is to keep it simple. Avoid using too many elements that will make the page feel crowded and as a result, difficult to read. When a brochure is well-designed, it encourages readers to take action. 

To ensure that your travel brochure stands out, keep these three tips in mind:

• Avoid Big Blocks of Text

People don’t want to read an essay on your business, they want the highlights. People should be able to quickly and easily scan your brochure and understand instantly what your business offers. Fonts should be an easy-to-read size, and paragraphs should be kept to no more than 2-3 sentences. Use white space, graphics, and headings to break up large blocks of text that might be overwhelming to readers. Finally, be sure to include a lot of subheadings, bullet points, and other design features so that readers can easily skim the brochure to find what they’re looking for.

• Highlight Your Advantages

With a vacation brochure, you’re contending with an ocean of competitors for the reader’s attention. For instance, if you run a mom-and-pop seafood restaurant in a coastal destination, you’ll need to find ways to beat out the other seafood restaurants nearby. The best way to do this is clearly list the things you offer that your competition doesn’t. This can include reduced rates, first-rate accommodations, live music and entertainment, longer happy hours, and much more. It’s up to you to do your research, determine what’s not being offered in your area, and then be the first to offer it.  

• Have a Clear Call to Action

Everything you’ve done with your brochure was designed to get more customers, so the cherry on top should be a clear call to action (CTA). The key here is finding the balance between presenting your CTA naturally without it feeling forced or “salesy.” There are various ways you can do this, whether it be using simple language (“Come see us today!”) or a slightly more aggressive approach (“Limited Time Only”). No matter what direction you go in, the call to action is a crucial part of your brochure design.  

Inspire Wanderlust with Printivity

No matter where you are or what your travel brochure is advertising, you need to partner with a printer you can trust. Printivity goes the extra mile, offering a team of experienced graphic designers who will review your order to make sure your designs come out flawless. 

All you have to do is upload your design to our easy-to-use platform, and we make your designs a reality. Contact us to learn more about brochure printing and start promoting your brand with Printivity today! 

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Create captivating travel brochures with Adobe Express.

Travel brochures are an excellent marketing tool for inspiring people to take a trip or guide them once they’ve arrived at a destination. Whatever your vision is for making a travel brochure, Adobe Express is here to help bring it to life. Create standout travel brochures that are sure to inspire your client’s next adventure with tons of customizable templates to choose from. Include stunning images of each travel destination, stunning graphics, then resize and share on any social platform or printed format.

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Infographic

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How to make a custom travel brochure.

Easily add and rearrange text on your custom travel brochure.

Include your travel itinerary details using the easy Text flow tool. Adjust the size of one text box and watch as the rest automatically flows into the next box, no additional layout formatting needed. Divide lengthy paragraphs into multiple columns as needed. Place images, graphics, and maps alongside your text or between each paragraph to convey the magic of traveling in a visual way.

Share captivating travel infographics with charts and graphs.

Elevate your travel brochures using charts and graphs made within the same project. Create a timeline infographic outlining a recommended itinerary, helping travelers plan for their trip for a given time frame. Or use a pie chart to depict the cost breakdown of different travel expenses, such as transportation, activities, food, and accommodation.

Frequently asked questions.

How to make a travel brochure

First things first:

What is a travel brochure?

A travel brochure is a printed or digital publication designed to provide information about a particular destination or travel experience.

These brochures are typically created by travel agencies, tourism boards, or businesses to attract visitors and provide them with information about the destination.

The goal of a travel brochure is to inspire and inform potential travelers, encouraging them to choose the destination for their next adventure.

In this article, we aim to help you with the creation of your travel content, providing some useful tips and considerations to have in mind to start from scratch with your brochure.

Outline the travel brochure

• How to create a travel brochure? - What’s inside a travel brochure? - What to add to the design of a Travel brochure?
• Things to consider when creating travel brochure - Who is your audience? - What to avoid?

Make an online travel brochure

In the first place, it’ll be necessary to select the destination that you’re going to make the content about and investigate its most famous places, culture, traditions, foods, markets, and seasonal events.

Consider when the travel brochure will be distributed. When possible, the best option is to work on different brochures for each season to make it more appealing and useful. For example, you can use summer or winter pictures, warm or cold colors in the design, add more relevant information about events or activities on the dates, and so you can create a brochure with a much more specific context for the traveler.

With that in mind, you then can create an outline of everything you will include on the brochure, and most importantly, you’ll need to verify that the information you’ve collected is trustworthy. Make sure that the sources where you took this information from have comments, reviews, or is an official site.

When someone decides to travel to a city and is looking for a brochure, he most probably has never been there, so you want to ensure that the people reading your content get the best information possible in a straightforward and clear way . You can always add links or references for the reader to expand the information and go deeper.

Use illustrative pictures that will allow the reader to discover the charm of the focal points like monuments, and nature, and have a brief idea of what that place is about. Make sure that these pictures are high quality, and try not to use pictures that don’t show authentic colors. Making a place look better than it is with an overly retouched image will only make the traveler disappointed and blame the brochure or, worse, the brand.

Add maps to your brochure to make it more useful. They could be interactive so your readers can see the places they want to visit and what will be around.

Include recommendations about places where the tourist can eat typical food, where they can go shopping, carnivals, events, etc. And, of course, mention your services, such as if you offer guidance, accommodation, transportation, etc.

You can also contact the best places when you do not offer these specific services. It is usually possible to reach agreements or partnerships with them. Keep in mind that the satisfaction of your reader is more important than the profitability of a partnership.

How to create a travel brochure?

What’s inside a travel brochure.

The cover often features a captivating image or illustration of a key attraction from the destination. It may also include the destination's name and a slogan representing the place.

A brief introduction or welcome message that sets the tone for the brochure and entices readers to explore the destination. This can be about the city, the country, or an introduction to your services.

Add the main destinations. This section must highlight the main attractions, landmarks, and activities that make the destination unique. It may include images, descriptions, and key selling points. Add information about historical facts about the destination.

Add a map of the area to help readers get a sense of the geography and the location of major points of interest. The map can be interactive or have the places highlighted with illustrations. As we mentioned, this will help your readers spend more time looking at the brochure, which will help your brand retention.

Include accommodations , like information about hotels, resorts, and other lodging options in the area, including information about amenities, room types, and contact information.

Descriptions of various activities and entertainment options available in the destination, such as tours, excursions, and cultural events. Here it is necessary to consider when the travel brochure will be distributed in order to include only the events of the specific season and not to overload it with unnecessary information.

Information about local cuisine , popular restaurants, and dining options, including special dishes or culinary experiences unique to the area. When possible talk to someone who lives near the area. Many of the best restaurants are not very public, and your reader will appreciate a good, not-so-well-known place to eat.

Select the appropriate information about transportation . Add details on how to get to the destination, and the most exclusive or affordable ways. This section may also include links to buy transportation tickets. It's something most travelers don't like spending time on.

Make sure to include useful information such as local customs, language tips, currency details, and other practical advice.

It's also a good idea to save some space to add quotes or testimonials from previous visitors, providing positive feedback about their experiences in the destination.

Always include your contact details for the tourism board, travel agencies, or businesses mentioned in the brochure and near the testimonials or in the context of the services offered, allowing visitors to seek further information at the right time.

What to add to the design of a Travel brochure?

The role of a travel brochure design is important to create visually appealing and informative publications. As one, you can use different tools that will prove templates to have somewhere to start with your design, for example you can work with Canva , Venngage , InDesign , among others.

Travel brochure designers are responsible for conceptualizing the visual elements of the brochure. This includes selecting appropriate images, graphics, and layout styles that capture the essence of the destination. For example, using a classic font for an Athens travel brochure, a modern background for a Tokyo travel, or a warm color palette for a Caribean trip.

You should also ensure that the brochure aligns with you branding guidelines to reinforce the brand identity.

The layout and composition of the brochure involves arranging text, images, and other design elements in a way that is aesthetically pleasing and guides the reader through the content logically. For example, you can add "Did you know?" boxes with facts or tips, relevant maps or infographies in-between the text or maybe a layout with testimonials at the bottom of each section.

Choose the right typography for readability and to maintain the overall theme of the design. You should choose two fonts or three at most to keep the design consistent, and it should be very legible in case the traveler is on the move.

Selecting high-quality images that showcase the destination's attractions and atmosphere is key. This is the first thing that will catch your reader attention, and it can be difficult to differentiate from any other travel brochure about the same place. You can be creative by using close-up pictures for what would normally be a landscape. Or combine images of a monument: a small one easily recognizable and a larger one with unusual or uknown details. Including photos of people enjoying activities can also help your reader reflect on what will happen when he gets there.

While designing the brochure you also need to organize information in a structured way. You can emphasize a travel route, a theme, the history behind a place or the importance for quick or long travels. Depending on the research of the destination and the target audience, you must choose the appropriate organization.

When you know the brochure will be printed , using a print-first approach is a good idea. It is easier to make a printed document become digital than the other way around. You need to consider specifications such as paper size, folds, bleed margins, and the minimum resolution of the images you will use. Always keep in mind what sections will become interactive when online. This will help you take the appropiate design decisions early on. For example, a printed map should be large enough to be easily navigable when converted to a Google map in the digital version.

Bring a creative flair to the project, exploring innovative ways to present information to stand out. Add interactions like videos, webs to official sites, typical music of the country, links, among others, this will make the content more interactive and fun to watch for the travelers.

Things to consider when creating a travel brochure.

Who is your audience.

The target audience for a travel brochure can vary depending on the destination, the purpose of the content, and the marketing strategy. However, in general, the primary audience includes:

• Individuals who are considering traveling to the destination
• People who have a general interest in travel
• Bussiness travelers
• Tour operators
• Educational institutions or cultural organizations
• Event planners promoting conferences or special occasions
• National, or local governmental entities promoting their city or region

You don't have to stick to the general category you are targeting. Go as deep as you can researching the target audience:

• Analyze the destination main attractions: Will it attract families? honeymooners, cultural enthusiasts?
• Understand the demographics: Is it a destination for older or younger people? Is it an expensive or luxury destination?
• Think about the travel motivations: Is it a leisure or a business travel? Must be an adventure or a relaxed experience?

This will help you define the tone of the text and the design of your brochure, and will make it easier for you to decide what to recommend for places to go, routes to follow, restaurants to eat, or activities to do.

What to avoid?

Things to avoid when making a travel brochure:

Avoid overloading the brochure with too much information. A clean and organized design is more attractive and more accessible to readers.

Try not to mislead the reader. They are trusting you for a travel to an unknown place. Focusing on their interests and preferences will help your brand more than any promotion or partnership.

Keep the information updated. What could be worse than planning and going to a remote site only to find that it is closed for renovations? Keep a list of the activities and update your brochure often. Make it clear to your readers when you updated something and they will see that they are in good hands.

Don't leave the digital version aside . Ensure that it is digital and mobile-friendly. Many people access travel information on smartphones, so the brochure should be easily viewable on any device. Allow your readers to download the content in case the connectivity is a problem, so they can access the brochure always.

Poorly edited images can impact the overall quality of the brochure. Images are what will initially attract your readers, they need to be high-quality and represent the destination well.

Long paragraphs of text can be overwhelming. Aim for concise and engaging content. Use bullet points, subheadings, and captions to break up the text and make it more friendly. Avoid using complex langage , keep the language simple and accessible.

Now that you created the best possible travel brochure you can make it online with Heyzine . A few and easy steps and it looks like this:

We have various guides on how to create your travel brochure flipbook , add interactivity , group them in digital bookshelves , or embed hem to your website .

Go ahead and inspire more people to travel the world.

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2024 Ultimate Guide: How to Make a Travel Brochure

Discover tips, design ideas, and templates to create stunning, informative brochures that inspire travel.

Introduction

Understanding the role of travel brochures in the digital age, essential elements of an effective travel brochure, developing a travel brochure: a step-by-step guide, measuring the impact of your travel brochure, best practices for creating travel brochures, three trends in travel brochure design.

So, you're looking to create a digital travel brochure that captures the essence of a destination, grabs attention, and inspires wanderlust. Well, you've certainly come to the right place. 

The travel industry has stunning visuals and compelling stories, so standing out can be tricky. But the good news is that, with the right approach, your digital travel brochure can transport readers to breathtaking locations from the comfort of their homes.

In this guide, we'll explain everything you need to know about creating a travel brochure guaranteed to make an impression. 

So, grab a cup of something, and let’s dive into the wonderful world of travel brochures. 

Before we dive in, let's take a moment to appreciate how far travel brochures have come. 

Remember those old-school PDF-based pamphlets you’d pick up at a travel agency stuffed with glossy photos and detailed itineraries? They were the go-to source for vacation inspiration. Fast forward to today, and while the essence of travel brochures remains the same—informing and inspiring travelers—the medium has evolved dramatically with modern content creation platforms .

Travel brochures have transitioned from print to digital formats pretty seamlessly. This shift isn’t just about saving paper (though that’s a nice bonus). Digital brochures offer a dynamic, interactive experience that print simply can't match. Think videos of breathtaking landscapes, clickable links to booking sites, interactive maps, and virtual tours that make readers feel like they’re already there.

But why are travel brochures still relevant when countless travel blogs, vlogs, and Instagram influencers show off every corner of the globe? 

The answer is that it’s convenient. A travel brochure is a one-stop shop for all the relevant information in a cohesive, immersive package. A well-crafted travel brochure doesn't just tell you about a destination; it takes you there, weaving a narrative that blogs and social media posts often can't.

Plus, even in their digital form, brochures offer a curated content experience that guides potential travelers from dreaming to planning. They’re designed to provide comprehensive information in a digestible format, making it easier for travelers to visualize their trip, plan their itinerary, and get excited about their adventure.

Now that we've set the stage let's get into the nuts and bolts of making a travel brochure effective. As we know, it’s not about slapping some pretty pictures and catchy headlines. It’s about creating an immersive experience that draws readers in and makes them want to pack their bags. 

Here are the essential elements you need to nail:

Content strategy

Your content tells the destination's story and convinces readers it’s worth visiting. Here’s what you need to focus on:

• Compelling narratives: Tell a story that captivates and inspires. Use vivid descriptions and engaging anecdotes to bring the destination to life.
• Unique selling points (USPs): Highlight what makes the destination unique. Whether it’s the stunning natural landscapes, rich cultural heritage, or unique local experiences, make sure these USPs shine through.
• Practical information: Include details like itineraries, maps, and local tips. This helps readers visualize their trip and provides the practical info they need to start planning.

Visual appeal

A picture is worth a thousand words, especially in a travel brochure. Here’s how to make sure your visuals stand out:

• High-quality images: Use stunning photos that capture the essence of the destination. High-resolution images are a must to ensure clarity and impact.
• Color schemes and fonts: Choose a color palette and fonts that reflect the vibe of the destination. Whether tropical, vibrant, serene, or understated, your design elements should be cohesive and enhance the overall feel.
• Balanced layout: Strike the right balance between text and visuals. Too much text can be overwhelming, while too many images can make it hard to find information. Aim for a layout that’s visually engaging but still easy to navigate.

Design and layout

The design of your brochure is crucial in guiding the reader’s journey. Here are some tips:

• User-friendly design: Ensure your brochure is easy to read and navigate. Use clear headings, bullet points, and sections to break up the text.
• Engaging layout: Use a mix of single and double-page spreads, pull quotes, and call-out boxes to create visual interest and highlight essential information.
• Consistent branding: Keep your brand’s look and feel consistent throughout the brochure. This helps build trust and recognition with your target audience .

Read more: Mastering Content Governance with Foleon: A Three-Step Guide.

Check out this example from Journey Beyond.

Incorporating multimedia elements

These days, your brochure can be more than static images and text. A digital content format means you can bring some interactivity to your travel brochure. Here’s how to enhance it with multimedia:

• Videos and virtual tours: Embed videos and virtual tours to give readers a more immersive experience. Show them the sights and sounds of their vacation spot in a way that static images simply cannot.
• Interactive maps: Use interactive maps or hotspots to help readers explore the area. Include clickable points of interest that provide more information or link to external resources.

Remember, it’s about finding the perfect balance between inspiring readers with the beauty of a destination and equipping them with the essential information needed to make their travel dreams a reality.

Let’s explore a step-by-step guide for developing your travel brochure.

Creating a standout travel brochure involves strategic planning, creative design, and meticulous execution. Let’s break down the process step-by-step to ensure your brochure is captivating and effective.

Research and planning

Identify your audience.

Understanding your audience is the first step in creating a successful travel brochure. Start by examining the demographics and psychographics of your potential readers, including their age, gender, income level, and lifestyle preferences. For instance, young adventurers may seek thrilling activities and budget-friendly options, while luxury travelers might seek upscale accommodations and exclusive experiences. 

Delve into their interests and preferences by identifying what excites them about travel. Are they drawn to adventure, cultural experiences, culinary delights, or relaxation? Additionally, consider their travel habits. Are they spontaneous, or do they plan meticulously? Do they prefer guided tours or self-exploration? Knowing these details helps tailor your content to resonate with your audience's desires and expectations.

Gather content

Once you clearly understand your target audience, the next step is to gather compelling content about the destination. 

Start with the destination's highlights, focusing on key attractions, landmarks, and activities that make it unique. Include detailed information that captures the essence of these sites. Incorporate insights into the local culture and traditions to provide a richer, more immersive experience. Highlight local customs, festivals, and traditions to add depth to the travel narrative. 

Don’t forget the practical information needed for planning. This includes visa requirements, currency, weather conditions, and local transportation options. Lastly, seek authentic experiences that taste local life, such as hidden gems, local eateries, and unique activities off the beaten path.

Outline the structure

With content in hand, plan the structure of your brochure. A clear and logical structure helps keep your content organized and makes it easier for readers to follow. Typically, a travel brochure might include an engaging introduction, a detailed overview of main attractions, suggested itineraries, and practical travel tips. 

Each section should flow naturally into the next, guiding the reader through a seamless journey from inspiration to action. Consider how you want to present this information: will it be chronological, thematic, or perhaps a mix? Planning the structure ensures you cover all essential aspects and create a cohesive narrative.

Choose your tools

Selecting the right design tools is essential for creating a professional-looking brochure. Software like Foleon , Adobe InDesign, or Canva offers various templates and design elements that can simplify the process. These tools provide flexibility and ease of use, allowing you to experiment with different layouts and designs until you find the perfect fit for your brochure.

Create a visual hierarchy

Design your brochure with a clear visual hierarchy in mind. Use headings, subheadings, and bullet points to summarize the text and guide readers through the content. Highlight key information using bold fonts or contrasting colors to draw attention. A well-structured visual hierarchy ensures readers can quickly scan the brochure and find the necessary information.

Design the layout

A balanced and engaging layout is crucial for maintaining reader interest. Arrange your content in a way that is visually appealing and easy to navigate. Balance text with images to avoid overwhelming readers with too much information at once. Ensure there’s enough white space to keep the layout clean and uncluttered. Experiment with single and double-page spreads, pull quotes, and call-out boxes to create visual interest and highlight essential information.

Use high-quality images

High-quality images are vital for a visually appealing brochure. Use stunning photos that capture the essence of the destination. Ensure that the images are high-resolution to maintain clarity and impact. Consider the emotional appeal of the pictures and choose ones that evoke the right feelings—excitement, tranquility, or curiosity.

Writing and editing content

Write persuasive copy.

Your copy should be as compelling as your visuals. Use descriptive language to paint a vivid picture of the destination. Highlight unique features and experiences that will appeal to your audience. For example, describe the soft white sand, crystal-clear water, and gentle breeze instead of just mentioning a beach. Make the reader feel like they are already there.

Keep things concise

While detailed information is needed, brevity is critical. Avoid overwhelming readers with long paragraphs. Aim for clarity and brevity, ensuring each sentence adds value and keeps the reader engaged. Break down complex information into digestible chunks to make it more reader-friendly.

Edit and proofread

Editing and proofreading are crucial to ensure your brochure is polished and professional. Check for spelling, grammar, and punctuation errors. Verify the accuracy of facts and details to maintain credibility. Read the content multiple times, and consider having someone else review it to catch any mistakes you might have missed. A well-edited brochure enhances your brand’s image and builds trust with your audience.

Enhance your brochure with videos to provide a more immersive experience. Videos can showcase the destination in a dynamic way that static images can’t. Include short clips of key attractions, local activities, and scenic views. Ensure the videos are high-quality and professionally edited to maintain a polished look.

Interactive maps are a great way to engage readers and help them explore the area. Use maps that allow readers to click on points of interest to get more information. This interactive element can make the planning process more engaging and informative.

Offer virtual tours to give readers a taste of the destination. Virtual tours can showcase accommodations, major attractions, and even local neighborhoods. This feature is particularly effective for helping readers visualize their trip and get excited about the pox§ssibilities.

Discover: 6 Types of Digital Brochures to Inspire You

Creating a stunning travel brochure is just the beginning. To truly understand its effectiveness, you need to measure its impact. This involves tracking various content marketing metrics , analyzing data, and making improvements based on your findings. Here’s a detailed guide on measuring your travel brochure's success.

Setting clear objectives

Before you can measure impact, it’s crucial to establish what you aim to achieve with your brochure. Typical objectives include increasing brand awareness, driving traffic to your website, boosting bookings or inquiries, and enhancing audience engagement . Clearly defined goals will guide your measurement efforts and help you focus on relevant metrics.

Tracking key metrics

For digital brochures, track engagement metrics to understand how readers interact with your content. Use tools like Google Analytics or built-in analytics from brochure creation platforms to monitor:

• Page views: The number of times your brochure has been viewed.
• Time spent on page: How long do readers spend on each section of your brochure?
• Click-through rates (CTR): The percentage of readers who click on links within your brochure, such as booking links or more information sections.
• Bounce rate: The percentage of readers who leave the brochure after viewing only one page. A high bounce rate might indicate that your brochure isn’t engaging enough.

By choosing a digital format for your travel brochure, you can get insights from your readers and optimize accordingly. Keep an eye on content engagement , such as how often your brochure is viewed, downloaded, and shared.

Rather than analyzing vanity metrics at each interaction, your digital brochure can give you the intelligence to create a seamless journey and optimize the whole story.

Lead generation and conversion

If one of your goals is to generate more leads or drive bookings, track metrics related to these actions:

• Form submissions: Count the inquiries or contact forms submitted through your brochure.
• Bookings and reservations: Measure the number of bookings made directly from your brochure. Use unique discount codes or tracking links to attribute these conversions accurately.
• Conversion rate: Calculate the percentage of readers who take a desired action, such as making a booking or requesting more information.

Customer feedback and surveys

Gather direct feedback from your audience to gain insights into how your brochure is received:

• Surveys: Send follow-up surveys to readers who have downloaded or received your brochure. Ask questions about the brochure’s design, content, and overall usefulness.
• Feedback forms: Include a form in your brochure or website to collect reader opinions and suggestions.

Analyzing the data

Identify patterns and trends.

Analyze the collected data to identify patterns and design trends . Look for sections of your brochure that receive the most engagement and areas where readers tend to drop off. This information can help you understand what resonates with your audience and what might need improvement.

Compare against objectives

Compare your findings against your initial objectives. Are you achieving the goals you set? If not, identify areas where your brochure might be falling short. For example, if your bounce rate is high, consider revising the content or design to make it more engaging.

A/B testing

Conduct A/B testing to see what changes can improve performance. Create two versions of your brochure with slight variations in design, content, or calls to action, distribute them to different audience segments, and compare the results to determine which version is more effective.

Making data-driven improvements

Refine content and design.

Use your analysis to refine the content and design of your brochure. Enhance sections that receive high engagement and rework or remove less effective parts. Incorporate reader feedback to address any common concerns or suggestions.

Continuously monitor and adjust

Measuring the impact of your travel brochure is an ongoing process. Continuously monitor your metrics, gather feedback, and make adjustments as needed. Update your brochure regularly to keep the content fresh and relevant and stay attuned to emerging trends in travel marketing.

By systematically measuring and analyzing the impact of your travel brochure, you can ensure it remains a powerful tool for inspiring and engaging travelers, ultimately driving them to choose your destination for their next adventure.

Discover: The Benefits of Using Digital Brochures in Your Content Marketing

Creating a travel brochure that stands out and resonates with your audience involves more than eye-catching design and compelling content. Adhering to best practices ensures your brochure is effective, ethical, and legally sound. Here’s a closer look at the key considerations:

Legal considerations

Accuracy and honesty.

One of the most important legal aspects of creating a travel brochure is ensuring the accuracy and honesty of the information presented. Misleading information can damage your reputation and lead to legal consequences. Ensure all descriptions, images, and claims about destinations, accommodations, and services are truthful and up-to-date. Avoid exaggerating or making promises that cannot be fulfilled.

Copyright compliance

When creating a travel brochure, it’s crucial to respect copyright laws. Use only images, videos, and content you own or have obtained permission to use. This includes stock photos, graphics, and text. If you’re using third-party content, ensure you have the necessary licenses or permissions and give appropriate credit where due. Unauthorized use of copyrighted material can result in legal disputes and financial penalties.

Disclaimers and terms

Include clear disclaimers and terms and conditions in your brochure. This might involve outlining the scope of your services, any limitations or exclusions, and the terms of booking and cancellations. Disclaimers help manage customer expectations and provide a legal safeguard against potential disputes. Ensure that these terms are easy to understand and prominently displayed.

Transparency in pricing

Clearly state all costs associated with your travel packages or services, including taxes, fees, and any additional charges. Hidden fees can lead to customer dissatisfaction and legal issues. Transparency in pricing builds trust and helps avoid misunderstandings.

Ethical marketing

Promoting sustainable tourism.

As the travel industry increasingly embraces sustainability, promoting responsible tourism practices in your brochure is important. Highlight eco-friendly accommodations, sustainable travel options, and initiatives that support local communities. Encourage travelers to respect local cultures and environments. Promoting sustainable tourism contributes to the preservation of destinations and enhances your brand’s reputation.

Respectful representation

Ensure your brochure represents cultures, traditions, and local communities respectfully and accurately. Avoid cultural stereotypes and sensationalism. Instead, focus on genuine, respectful portrayals of the destinations you are promoting. This not only fosters a more inclusive approach but also enhances the authenticity and appeal of your brochure.

Inclusive content

Make your travel brochure inclusive by considering diverse audiences. Feature destinations and activities that cater to different age groups, physical abilities, and interests. Use inclusive language and imagery that reflects a wide range of travelers. This approach broadens your appeal and demonstrates your commitment to diversity and inclusivity.

Engaging storytelling

Compelling storytelling is at the heart of a great travel brochure. Use narratives that connect emotionally with your readers. Share stories of past travelers, highlight unique experiences and use vivid descriptions to bring destinations to life. Engaging data driven storytelling captures attention and inspires readers to embark on their adventures.

Customer-centric approach

Focus on your customers' needs and desires. Provide valuable information that helps them make informed decisions. This might include travel tips, safety information, and practical advice for navigating the destination. By prioritizing the customer’s perspective, you build trust and establish your brochure as a reliable resource.

Adhering to these best practices creates a compelling, attractive, ethical, and legally sound travel brochure. This holistic approach ensures that your brochure is a trustworthy guide for travelers, inspiring them while respecting their rights and promoting responsible tourism.

The travel industry is ever-evolving, as are the tools and techniques used to create travel brochures. Staying ahead of the curve by incorporating the latest trends can give your brochures a competitive edge. Here are some emerging trends in travel brochure design that you should consider:

Personalization 

These days, personalization is critical to capturing and retaining attention. Travel brochures can now be tailored to individual preferences and behaviors. Create customized brochures highlighting destinations and activities based on the reader’s interests and searches. This personalized content increases engagement and relevance, making readers feel special and understood.

Sustainability 

As awareness of environmental issues grows, travelers increasingly seek sustainable options. Reflect this trend in your brochure by using eco-friendly materials and inks if printing and by highlighting sustainable travel options. Emphasize your commitment to sustainability through content and design, such as showcasing eco-friendly accommodations and activities that promote conservation.

Responsive design

With more people accessing content on their smartphones and tablets, it's crucial to ensure your digital brochures are responsive and built with a mobile-first design approach. Optimize smaller screens' layout, images, and interactive elements to ensure a seamless reading experience. Responsive design ensures your brochure looks great and functions well on any device.

Discover: 5 Creative Brochure Ideas to Level Up Your Engagement

Creating an effective travel brochure is both an art and a science. It requires a blend of strategic planning, creative design, and deep understanding of audience. By following the steps outlined in this guide, you can develop a brochure that captures the imagination and provides practical, valuable information.

Remember, a well-crafted travel brochure is more than just a marketing tool—it’s an invitation to adventure, a gateway to new experiences, and a trusted guide for travelers seeking their next great journey. 

By staying creative, informed, and customer-focused, you can create brochures that inform and inspire wanderlust and excitement in every reader. So go ahead, put these insights into practice, and watch your travel brochures transform into powerful, persuasive, and memorable tools for showcasing the world's wonders.

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How To Make A Travel Brochure (And Are They Still Necessary In 2022?)

When 90% of travelers are booking their trips online, are tourist brochures still relevant?

Today, most guests turn to their phones for travel information, meaning the display with brochures stacked up in a visitor center or hotel lobby could soon be a relic of the past.

Instead of creating a physical brochure that promotes your tours or attractions, you could invest more time on your website to drive more bookings online.

After all, your website functions as a 24/7 tourist brochure — and with the right SEO strategy in place, it can attract new customers ( and convert them ) far better than a brochure ever will.

Still, many tourists continue turning to brochures once they arrive at a destination. Since that’s when nearly half of experience bookings happen, tour operators might consider adding a brochure to their marketing arsenal.

If that’s the case, here is everything you need to know to create yours.

1. What is a tourist brochure?

A travel brochure is a promotional pamphlet advertising a destination, attraction, or tour activity.

Tour operators might offer travel brochures about their activities to educate guests about their offerings. An outdoor adventures company , for example, would create a brochure showcasing all of the different activities it offers, from hiking to skydiving.

Tour operators might also want to display a colorful travel brochure about their destination, which lists historic sites, local restaurants, and other interesting things to do. This way, you can indirectly help guests plan the rest of their itinerary , without having to do much extra work.

2. What is the purpose of a brochure?

Travel brochures are used to inform travelers about a particular destination or travel company. Brochures can inspire guests to plan a trip and educate them about things to do after they’ve arrived.

As a tour operator, you would create a brochure to inform guests about your experiences. Similar to the tour listings page on your website, your brochure would display your best experiences alongside descriptions that persuade guests to book.

The idea is that guests skim through these listings when they’re in your tour office and that the information provided helps them choose a tour.

You might also want to hand them out for guests to take home. If they’re not quite ready to book, another look at your colorful brochure might convince them to bite the bullet later that day. With that brochure in hand, customers are more likely to go straight to your website to book, rather than through another Online Travel Agency .

3. How can I write a brochure?

Every travel brochure should include a good cover, high-quality photos, and valuable information that will help guests in their trip planning.

Here are six key components to include in your brochure format.

• A good cover: The cover of your brochure should be visually compelling and include your company name, logo, and colors.
• About your company: Write a short paragraph or two about your tour company and what you offer.
• Tour or attraction descriptions: Inside, you should list and describe your tours and/or attractions . Make sure your descriptions excite potential guests and anticipate their questions.
• Call to action: Your brochure should persuade guests to book your tour or visit your attraction. Add a clear call to action such as “visit our website to book” or “call now to book your visit.”
• Location: Include the exact location of your attraction or tour office, if you have one.
• Contact: Let guests know the best way to reach you. Tourist brochures typically display contact information on the front or back page.

4. How do I make a brochure for free

Today, tour operators can make a brochure online in just a matter of minutes. Free online tools like Canva, Flipsnack, and Adobe Spark offer customizable templates for all types of marketing material, including brochures.

Canva is a free graphic design tool where you can easily design your travel brochure. Once you’re on the website, search for “travel brochure.” You’ll find several different templates to choose from.

You can then customize the text, colors, and graphic elements to make the brochure your own.

Flipsnack similarly offers free templates for travel brochures .

You can then publish your brochure on Flipsnack’s online platform and share it as a digital brochure. This way you can send your brochure to guests on social media or email without needing to print it.

Adobe Spark is another option. The online platform offers a few free templates you can edit to create something unique to your brand.

The internet has made it a lot easier to create travel brochures.

Better yet, travel companies today might not even need to spend the extra money to print out their brochures. Instead, you could include a digital travel brochure created on Flipsnack as part of your online marketing strategy .

It’s also worth noting that your website can also act as an in-depth digital brochure . Your site serves the same purpose as a travel brochure: It provides customers with a place to learn more about your company. Except on your website, your customers will be able to book an experience at the same time ( and without having to call your team !)

Whether you’re writing a physical tourist brochure or creating one online, use this guide to make the best one yet.

Writer Carla Vianna

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Art & Design Inspirations

6 design tips for your travel brochure.

Brochures have been in use for promoting travel and holiday businesses for a long time and make an amazing print product to display all the important details a tourist may need. Travel and vacation Brochure printing create a small booklet that contains every bit of information needed about the place you are visiting, including tourist spots, hotels, eateries, cultural experiences, city walks, and more. It also highlights other necessary details such as pricing, itinerary, tour guide information, travel agency contact details, and such.

This versatility of use and flexibility of printing has made using a custom tourist Brochure very popular among travel agents, holiday booking companies, hotels offering stay packages, tourist monuments and parks, and many other such businesses that run on traveling and tourism. They are a powerful information source for tourists wherever they go and is the best way to push your travel business forward.

The best travel Brochure examples are ones that encompass the beauty and culture of the destination, making a product that is enticing and calls the traveler to take the trip! If you want to make a custom tourist Brochure , we’ve got some amazing tips to make one that will help boost your business and allow you to impress customers from all over the world.

Pick a theme for your tourist Brochure

Travel Brochures can be of many kinds and can be used to depict a number of different topics depending on what your business has to offer. Picking a theme for your Brochure can help in deciding what the Brochure should contain – are you talking about a certain aspect of travel, a whole city, or just printing your travel services? Understanding the purpose can help pick a theme and create its design and content around it.

Think about the color scheme and layout you want to use for your custom vacation Brochure printing. Find something suitable for the vacation location you are representing and ensure the Brochure provides the right feel.

Kinds of vacation Brochure for printing

While a tri-fold travel Brochure is one of the most popularly used travel Brochure examples , there are several other types of Brochures that you can pick from. This depends on how much information you want to add so you can accordingly pick the number of folds.

If you are writing about a one-time event, a One Page Brochure or Half Fold Brochure will suffice but if you’re writing about the significance and story of a monument, a tri-fold travel Brochure , Gate Fold Brochure , or Z Fold Brochure makes more sense. If you are printing very detailed custom travel Brochures then options like Double Gate Fold , Roll Fold Brochure , Accordion , Double Parallel , French Fold , and Half Fold & Then Tri-Fold Brochure can help.

The right dimensions and orientation custom vacation Brochure

Brochures are printed in several different sizes, so pick one based on how you want to display your information. The size also helps dictate the printing orientation, as vertical or horizontal printing can greatly impact how your content is displayed and understood. The industry standard is to use A4 size paper in portrait orientation for Brochure printing, but you can get creative and make something unique as well.

Writing content for a vacation Brochure

The theme and content of the Brochure should align with the branding and purpose. Apart from just thinking about what you want to write, you should also determine how to write it. Content for a travel Brochure needs to be clear, concise, and informative. The tone should be friendly and positive, ensuring your content is engaging enough for tourists to use the Brochure.

Add catchy taglines and headings to get attention, write about relevant topics, and make sure to make the content value-adding instead of just being promotional. Your tourist Brochure should cover topics and elements such as accommodations, location landmarks, maps, historic sites, facts about the place, restaurant recommendations, transportation, local activities, climate conditions to expect, and much more. The list of things to add to an informative Brochure can go on, but the key is to know what is relevant and necessary.

Best imagery to use in a vacation Brochure

The images you use in the Brochure play an important role in how attractive your final product will look. The best practice is to use original pictures that truly depict your travel services, but you can also use other royalty-free imagery if needed. Your pictures should represent the place you are promoting and make travelers want to go there based on the stunning images!

Always make sure that the pictures you use are high resolution, so they look vivid and not blurry when printed. Even in a small format, image resolution plays an important role in how the final print product is going to look.

Printing guidelines for a tourist Brochure

Making sure that your Brochure is printed with the utmost attention to detail and looks high-quality is important. A well designed and personalized tourist Brochure can instantly look attractive and catch the attention of people no matter where it is displayed. Print in full-color and choose the right kind of paper and coating options to enhance your images and details.

If you need help with how to make a travel Brochure , PrintMagic offers premium printing services for custom vacation Brochures . If you need help in creating one and require travel Brochure examples, we also provide Design Services along with logo creation. With several customization options such as paper stock, types, size, and more, our advanced printing processes ensure your Brochure comes out looking perfect!

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Travel brochure examples to get inspired in 2023

Brochure Design

One of the best ideas to tempt people into beautiful travel destinations is to captivate them with attractive travel brochures. Travel brochures can amp up the business of any travel company irrespective of their size. In spite of trending content on platforms such as Instagram, they are not dead!

Brochures (both physical and digital) are an excellent addition to your travel content to attract more visitors.  In this blog, we have included plenty of travel and holiday brochure examples to inspire you to create that perfect design. 

Also, people confuse a brochure with a pamphlet, but these two are not the same. There are several differences between a pamphlet and a brochure.  

What are travel brochures?

A travel brochure is marketing material (printed or digital) to promote a trip itinerary, tourist spot, holiday destination, resort, or any other travel-related business. You should keep both printed and digital brochures handy since some clients prefer visiting your office to get more details while others prefer getting every information from the comfort of their homes.

Why do you need a holiday brochure for your business?

A holiday brochure can help your business in the following ways:

• To educate the existing customers more about the trip and destination (itinerary, food, places to explore) 
• To create more awareness around your small business by incorporating your company logo and colors into the brochure.
• To provide an immersive experience to your target audience that gives them a taste of the real-world travel experience with engaging features like flip effects, pop-up images, videos, GIFs, and outbound links (in the case of digital brochures)
• To help you share the content on your digital travel brochure (if you have any) directly through links or QR codes. You can embed these links or QR codes on your business’s social handles or website.

How to make a travel brochure?

Creating a travel brochure from scratch can be quite a task if you do not have a strategy in place. We have outlined the perfect strategy for you to create a travel brochure in eight simple steps. 

1. Research Travel Brochure examples of popular fellow competitor businesses

What designs and formats are other businesses in your niche using for their brochures? Which highlight features add to the uniqueness of the brochures? What are some of the elements lacking? Research and analyze the best travel brochures to understand what things you should add to your brochure and which elements should be skipped.

2. Brainstorm a USP of your travel brochure

Once you get a fair idea of the travel brochures in your industry, you need to strategize how your brochure can stand out from all of them. Identify anything you can do better – copy, design, presentation of content, etc. For instance, this travel brochure has listed the best places to visit in the location, which can easily help attract the attention of the target audience since it is a valuable piece of information for them.

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3. Figure out the size, format, and paper quality 

How pocket-friendly or grand do you want your brochure to be? While the A4 size can give an elegant look, it can be a little inconvenient for your client to carry it around. The best idea is to make it big enough to fit all the important information but not so big that it becomes impractical to carry it around.  The industry standard for a travel brochure’s size is ideally 4” x 9”.

Another crucial aspect of a brochure is its paper quality. The physical feel of the paper contributes to the user experience, so using high-quality printing paper is a must. Using glossy paper might be a great idea.

4. Choose a font 

The font in your brochure should align with the tone of your brand and the brochure design. The font should stand out enough to be easily spotted, harmonizing with the overall design. Go with the font that hits that sweet spot. The font style, size, and every other nuance will work together to decide the visual tone of your brochure. 

Some of the best font choices for travel brochures are Playfair Display, Avenir Next, Freight Sans Pro, Poppins, Helvetica Neue, Proxima Nova, etc. The font sizes for travel brochures should ideally be 14 for the content body and 16 for the headings (but it will also depend on the font style).

Tips for choosing the font for your travel brochure:

• Limit your brochure font usage to two or three fonts in total. Adding any more font style than this will create visual confusion. 
• Maintain uniformity in font usage. Use the same fonts for headlines throughout your brochure and the same font for the rest of the text. Introduce a third font style only if you need to highlight anything specifically.
• Pair fonts complementary to each other to create a compelling aesthetic together. Some of the perfect complementary font pairs can be Alegreya Sans SC and Source Sans Pro, Libre Franklin and Libre Baskerville, etc.

5. Include images

It’s a no-brainer that images are the most important aspect of any travel brochure. Make sure your brochure’s written content is enhanced with high-quality images that capture the essence of the destination. The images should blend with the overall aesthetics of the brochure. For instance, this brochure has incorporated high-definition images to attract the audience’s attention. Since it is visually attractive, it will tempt people to read about the packages and go ahead with their tour plan.

Here is a guide to help you design the best poster or cover for your brochure.

Tips for choosing photos for your travel brochure:

• Make your target audience feel the emotions of the destination through pictures, be it of sandy beaches or the grand mountains.
• If you don’t have the budget to hire a professional photographer, make sure the images you download from the internet are as accurate as possible.
• Include a variety of sights in your brochure. Some might be more interested in the natural beauty of the destination, while some are in the itinerary. The pictures of luxurious interiors might appeal to some, while the cuisine they will be served might entice others.

For instance, the brochure features images of luxurious interiors, making it stand out.

• Don’t just include pictures of the destination, but also of people on their solo trips, families, or friends enjoying themselves. Your target audience will be more engaged if they are able to visualise the kind of they will spend on the trip. For instance, this brochure shows images of people enjoying different activities during the trip.

6. Pick a color scheme 

The color scheme you choose for your travel brochure will hugely influence the vibes, mood, and feel of your brochure. It will create the initial impression on your target customers, so you need to think it through. The color scheme needs to be coherent with the destination concept. For instance, using bright blue, green, and yellow shades for tropical destinations can be a good idea, whereas subtle, calm, and pastel colors for museums or cafes.

In this travel brochure, for instance, the predominant colors are blue and green, since this is a beach location.

Tips for selecting the color scheme for your travel brochure:

• If the travel destination is peaceful, like a beach or mountains, and your target audience is looking for a relaxed vibe, use comforting colors like light blues to create a calming effect.
• The color scheme of your brochure should blend in with the color scheme in your photographs. Together, they should complement each other.
• Experiment and play around with colors through online tools like Colorhunt , Canva Colour Wheel , or Canva Color Palette Generator to get that perfect customized shade rather than the monotonous ones. 

For instance, for a playful yet calm vibe, use shades like blue, green, pink, white, etc. Whereas, for a rugged and adventurous vibe, make use of yellow, red, orange, black, etc. 

7. Write a descriptive copy 

Your travel brochure’s written content/copy should be descriptive enough to paint a clear picture of the destination and the experience. The copy should both educate your audience as well as inspire emotion. Research your target audience and tailor your content accordingly. Are they adventure seekers, history buffs, or pop culture fans? Write the content emphasizing what connects with your target audience.

Tips for writing a killer copy for a travel brochure:

• Share local tips about the destination, like the best sightseeing spots, sunsets, local cuisines, and must-visit cafes and shops. Insider tips will make your travel brochure content more unique and interesting for the readers. It can be an important differentiator point from your competitors. 
• Highlight the USPs of traveling to that destination with your agency. What additional experiences or benefits will you give your tourists that your competitors won’t? It can be anything from a compelling discount to exclusive entertainment.
• Share the real testimonials and reviews from your clients in your brochure copy. It will help you earn the trust of your potential customers. Using snappy, positive quotes in your copy can create a better impression.
• Incorporate user-generated content (UGC) in your brochure to bring in more authenticity. Also, clients connect better to content from other clients, which is a win-win.
• Keep your headlines and initial lines super catchy and attention-grabbing. It will determine whether your readers will read your copy at all. The tone of the content should be super engaging. For instance, instead of “ Enjoy the Beautiful Mountains of Switzerland ” go for “ Escape in the breathtaking Mountains of Switzerland “.
• Your target audience should find your copy valuable and relevant. It should provide them with almost all the necessary information and more so that they don’t need to research any further. Give details of all the facilities, amenities, food, views, etc.
• Create a sense of F.O.M.O among your target audience with your brochure copy. For instance, exclusive discounts for early birds, missing out on the views during a particular season, or limited spots for the trip. 
• Have a compelling CTA in your travel brochure that inspires your brochure reader to take action (book the trip). It should be persuasive and clear enough. For instance, “ Book Now! Experience a relaxing escape from the city hustle ‘.
• You can add a QR code for physical brochures. They are interactive and help the audience get more information without cluttering the brochure.

8. Decide the layout

Now that you have everything ready for your travel brochure – the content, images, color palette, etc., it’s time to bring everything together seamlessly. Select a neat layout with a flow that does not interrupt the reader’s attention. Scattering too many images or too much text randomly on your brochure is a recipe for disaster. Prepare a rough draft beforehand on how you want the entire thing to look and develop. For instance, your brochure can have a bi-fold or a tri-fold layout.

But what if, even after pre-planning all these steps, you do not achieve the brochure design you had in mind? Maybe, the text got cut on the edges, or the color palette looks entirely different. Here is a guide on how to fix these design mistakes.

Do you want help designing that “perfect travel brochure” for your business? Get a dedicated designer and unlimited graphic designs for just $399 per month from Design Shifu.

What to include in a travel brochure? 

These are the key components that any travel brochure should contain:

• A section on what to do at the destination, basically the trip itinerary, which should include day trips, tours, and activities that are popular with visitors to this destination
• Food and lodging details
• Information on the ideal time to visit and what clothing is recommended for each season
• A map connecting a nearby city or hometown to the travel destination
• All your brand’s contact details like phone number, email ID, website, etc
• Your branding, including logo and fonts

If you still haven’t decided on the perfect logo for your brand, here are some tips for designing a modern minimalist logo . You can also check out our guide on 21 creative photography logo ideas & design tips .

What makes a good travel brochure?

Here are some bonus tips on how to make your travel brochure more attractive: 

• Choose fonts that are edgy yet minimalistic. Do not be too loud with your font choice, but keep it bold enough to appeal. 
• Keep enough white space in between texts.
• Create custom-made shades for your brochure that are unique and attention-grabbing.
• Experiment with different layouts for different purposes. 
• Use attractive downloadable templates on different paid or free sites to create your brochure if you cannot afford to hire a professional designer.

9 Travel Brochure Examples with different color palettes to fuel your creative inspiration

For so many people, planning a trip is half the fun! A creatively designed and well-written travel brochure can add to the excitement of the customers. Here are 9 travel brochure examples of different color palettes to help you hit your creative inspiration:

1. Blue and white

This brochure has a classic blue and white palette, which is perfectly complementing the beachy location theme.

2. Pink and white 

This travel guide has a pink and white color palette which looks great with the colorful picture on the brochure.

3. Bright yellow 

This travel brochure uses a single solid color palette which looks stunning. The bright yellow color accurately reflects the theme of a summer trip.

4. Solid brown 

This brochure has a dreamy look. The solid brown color palette of the brochure looks aesthetic with the pictures. The “starry theme” is further accentuating the look.

Picture Credit

5. Dual pink shade

A subtle, pastel pink shade has been combined with Fuschia pink in this brochure to capture the beautiful charm of the location. The pictures, colors, fonts- everything complements each other and makes the brochure look elegant. 

6. Purple and white 

A neat combination of this brochure’s purple and white color palette gives it a crisp and sharp look. The text is well formatted in small pointers. The images add to the aesthetics of the brochure. 

7. Orange and white 

This brochure uses a bright, monochrome orange paired with a lightly textured screen-printed look. It gives a contemporary and retro vibe to the brochure.

8. Green and white 

This brochure has a green and white color palette which gives it a professional look. If you need to design a travel brochure that should cover a lot of information, this is the brochure to take inspiration from. The brochure has tons of text but is still well-readable and looks neat.

9. Solid red

The solid red color palette of this brochure highlights the pictures on the brochure and makes them stand out. All the details about the packages have been condensed with small fonts without ruining the aesthetics.

9 Holiday Brochures Examples with different themes 

Here are some exciting holiday brochures examples to look at: 

1. Nostalgic theme 

The brochure has been crafted with desaturated peach paper, and the black and white photos add to the nostalgic vibe. Even the vintage grotesque font is used, which further accentuates the vibe.

2. Ocean theme

Stunning photos of beaches and sunsets are the focal points of the brochure, which accurately represents the destination. The brochure’s blue color palette and greenery highlight the destination’s natural elements.

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3. Classic theme

This brochure depicts a classic theme with its understated white and dark gray color palette. The modern serif font further adds to the classy feel of the brochure.

4. White beaches theme

The pictures of this location’s stunning white beaches are used to create the backdrop of the brochure. The minimal text has been used to let the photos speak for themselves.

5. Local theme

The visual theme of this travel brochure is based on the culture of the destination. The picture on the brochure signifies the local dance culture of the place.

6. Vintage theme 

This brochure has an ancient feel to it. The pictures of the postcards and the vintage theme paper of the brochure add to the vintage vibe.

7. Eco-friendly theme

The green and white color palettes of this brochure create an eco-friendly theme that highlights the location.

8. Desert theme

The desert-friendly color palette and font of the brochure strike that perfect combination of old-school and rustic. This authentically replicates the feel of the location. The font color scheme and the background are beautifully blended to create cohesiveness.

9. Multicolor theme

This travel brochure uses bright photos, loud text, and blocks of colors to create a pop of vibrant splash. The brochure’s peppy, lively, colorful theme captures the essence of the destination well.

5 Best digital travel brochure examples to take creative inspiration from 

Some of the best digital travel brochure examples that can fuel your creativity:

1. Nelson The Great Design Studio

This brochure created byFlyer by Nelson The Great Design Studio has bold, HD prints that bring alive the playful, fun vibe of the place. The font choice is also quite peppy.

2. National Geographic Lindblad Expeditions Family Expeditions 

The travel brochure has a simple cover of a girl enjoying her holiday destination. It beautifully captures the beauty of the place. The copy describes fresh daily sights, wildlife, undersea wonders, and activities for every age and fitness level.

3. Venngage

The stunning images of this travel brochure capture the beauty of the actual destination, which is bound to lure visitors. The text gives the most details about how to explore beautiful landscapes.

4. Micato Safaris

The cover of this brochure speaks for itself due to the visual aspect. You can see the leopards evoking adventure and your imagination.  The text is minimal because the pictures are loud in itself.

5. Beachbound

This digital travel brochure leaves a lasting impression in your mind of tranquility, with a place where you can spend quality time with your partner. The aesthetics are complementing the imagery along with the text to pass on a clear message here.

Are you ready to create one for yourself?

After browsing through all these travel brochure examples, you might have a fair idea of how to design a high-quality travel brochure that stands out and captures the attention of your potential clients. All these holiday brochure examples are perfect for inspiring your creative imagination.

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