tourist information centre manager

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Tourist information centre manager

Tourist information centre managers oversee services that provide information and promote the local area and attractions to visitors and locals

As the manager of a tourist information centre, you'll promote the local services available, including:

• accommodation
• leisure facilities
• visitor attractions.

You'll book accommodation, sell tickets for local events, order and sell gifts and souvenirs, run special events and generate marketing opportunities.

Your management duties will include the daily running of the centre, networking, staff management and recruitment, and ensuring targets are met.

Tourist information centres are also known as visitor information centres, so jobs may be advertised as visitor information centre manager.

Responsibilities

As a tourist information centre manager, you'll need to:

• publicise the centre's services and implement marketing strategies to raise the profile of the centre, increase footfall and sales, and generate more income
• marketing may include managing social media and creating promotional campaigns
• control and monitor the centre's budget to make sure targets are met in the most cost-effective way
• gather information on, and work with, local businesses and visitor attractions
• buy merchandise and souvenirs for the tourist market to sell in the gift shop
• research and visit attractions and accommodation
• keep up to date with changes in tourist activities and events
• plan and organise events
• produce guides and other marketing literature
• communicate information to members of the public and deal with enquiries in person and by post, email, social media and phone
• operate accommodation and other booking services, selling tickets for travel and local events
• ensure the centre is well presented, organised, easy to use and accessible, and that leaflets and posters are well stocked
• prepare reports for senior management and attend meetings with senior managers and tourism businesses
• manage the recruitment and training of staff
• supervise staff and volunteers, assigning responsibilities and delegating tasks accordingly
• work out staff rotas and cover for the centre.
• Starting salaries for tourist information centre officers or assistants range from £15,000 to £20,000.
• With experience and progressing to a supervisor level, you could earn up to £25,000.
• If you're in a managerial role, you can expect to earn in the region of £25,000 to £35,000.

Income figures are intended as a guide only.

Working hours

You'll usually work around 37 hours a week over five days, often including weekends. Part-time, temporary or seasonal work is common.

Some centres, particularly in urban areas, are open seven days a week, including bank holidays. In smaller places, however, centres may have reduced opening hours during the winter or be closed on certain days and only open, for example, at the weekend when people are more likely to visit.

What to expect

• Tourist information centres exist in most cities and many towns and in rural areas of interest to tourists and visitors. They can also be found in libraries, ports, motorway services and airports.
• As this is a public-facing role you'll be required to dress smartly, possibly even in uniform.
• You can be very busy, particularly in the tourist season when you have to deal with a large number of enquiries.
• Most travel in the working day is local, mainly to visit attractions, events and businesses.
• You may need to travel to other centres to compare working practices and systems, and to attend conferences or trade events, which may be held anywhere in the UK. This could mean the occasional overnight absence from home.

Qualifications

You don't need a degree to become a tourist information centre manager. You could start as an assistant and, with experience, work your way up to the role of manager. You could also move across from another retail or customer-focused job.

Entry is possible with a degree in any subject but useful degree, HND or foundation subjects include:

• archive and museum studies
• business or management studies
• information technology
• librarianship or information management
• modern languages
• politics, government or public administration
• travel, tourism or leisure studies.

Personal qualities and proven business skills are seen as just as important for the role as academic qualifications.

You'll need to have:

• excellent communication skills for dealing with customers and contacts in local businesses and visitor attractions
• good interpersonal and management skills to lead a team of staff
• a methodical, motivated and customer-focused approach to work
• an enthusiastic, friendly and confident manner
• problem-solving ability and negotiating skills to successfully run the centre
• knowledge of the UK, especially the area where you're applying for work
• IT skills to help with website development, social media, e-commerce and online booking
• business or commercial awareness
• language skills - not essential but can be useful for speaking to tourists from different countries.

Work experience

Pre-entry experience in the tourism, travel or leisure industry is important, especially in a busy front-line role dealing with the public. Part-time, and in some cases seasonal, opportunities are available in:

• tourist information centres
• local authority leisure departments
• travel agencies
• tour companies.

Experience in retail, marketing or the information sector (for example, in a library or museum) is also useful.

Some tourism-related degrees include an optional work placement year that can help you build up relevant experience. Getting involved with local groups or associations is also useful and shows your commitment to the area.

Many tourist information centre managers have had previous jobs in other related sectors and use the skills and experience they've built up to move into managing a tourist information centre.

Find out more about the different kinds of  work experience and internships  that are available.

The main employers of tourist information centre managers are local authorities, usually district, borough or city councils.

Other employers include:

• national parks
• wildlife trusts
• water authorities
• private tourist attractions
• area tourism partnerships
• the National Trust and the National Trust for Scotland
• English Heritage
• The Forestry Commission.

Funding for tourist information centres is no longer guaranteed and councils have had to make cutbacks in recent years. This, along with more people accessing information on the internet, has created some uncertainty about the future of tourist centres. The use of volunteers has also made paid positions more competitive.

In some cases, where funding is limited or removed altogether, tourist information centres have survived by merging with council one-stop shops and offering a reduced service, or by moving into the private sector and merging with local businesses or attractions.

Look for job vacancies at:

• jobsgopublic
• local authority and council websites - for contact and website details, search Find your local council .
• Local Government Jobs
• Tourism Management Institute - vacancies accessible to TMI members.

Professional development

Most of your training will be on the job. You may receive induction training and there may also be opportunities to attend training and courses on specific topics, such as:

• customer care
• merchandising
• disability awareness
• management.

You'll also be required to familiarise yourself with local attractions and facilities.

Funding for training may be available from your local authority. You're largely responsible for your own continuing professional development (CPD) and will need to identify your own training needs, e.g. in managing staff, and then look out for relevant training opportunities.

Becoming a member of a professional body can be useful for networking and professional development opportunities, and give you access to the latest industry news. Relevant organisations include:

• Institute of Travel and Tourism (ITT)
• Tourism Management Institute
• The Tourism Society

The national tourism resource Visit Britain provides useful news, insights and resources for tourism professionals.

Career prospects

You may begin your career as a tourist information centre assistant. With experience, there may be opportunities to move into a supervisory position and on to manager level. Alternatively, you may move sideways into the role from a management post in a related sector.

Career development may involve moving into other local government posts within tourism or marketing. Another possibility is to join one of the regional or national tourist boards, where the work may involve the development of the tourism strategy for the area and marketing the region to visitors.

The experience you gain as a tourist information centre manager can also be used in information services, for example, in libraries and information management. However, for this type of move, a postgraduate qualification may be necessary. Alternatively, you could move into the retail sector or the service or hospitality industries.

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Becoming a Tourist Information Centre Manager: A Comprehensive Guide

Are you passionate about the tourism industry and looking for an exciting career path ? Becoming a Tourist Information Centre Manager could be the perfect fit for you. In this comprehensive guide, we will explore the role of a Tourist Information Centre Manager, the path to getting there, the hiring process , day-to-day responsibilities, career progression opportunities, and valuable tips and advice for aspiring managers. So, let's dive in and uncover what it takes to excel in this dynamic role!

Understanding the Role of a Tourist Information Centre Manager

Welcome to the world of tourism! As a Tourist Information Centre Manager, you play a vital role in ensuring that visitors have a memorable experience in your region. Your main responsibility is to ensure the smooth operation of the information centre and provide exceptional support to tourists.

Let's dive deeper into your key responsibilities and duties:

Key Responsibilities and Duties

As the manager, you will be supervising and leading a team of information centre staff. It's crucial to ensure that your team provides high standards of customer service, making every visitor feel welcome and valued. Your leadership skills will be put to the test as you guide your team to deliver exceptional experiences.

In addition to managing your team, you will also be responsible for developing and maintaining relationships with local tourism businesses, attractions, and accommodation providers. Building strong connections within the industry will not only benefit your information centre but also contribute to the overall growth of tourism in your region.

Providing accurate and up-to-date information is another crucial aspect of your role. Tourists will rely on you to guide them about local attractions, events, transportation, and accommodations. Your knowledge and expertise will help visitors make informed decisions and create unforgettable memories.

Furthermore, as a Tourist Information Centre Manager, you will have the opportunity to promote tourism opportunities and encourage visitors to explore the region. By showcasing the unique experiences and hidden gems, you will inspire tourists to go beyond the usual tourist hotspots and discover the true essence of your destination.

These responsibilities require strong communication skills , attention to detail, and the ability to multitask effectively. You will be the go-to person for both your team and tourists, ensuring that everyone receives the support they need.

Skills and Qualities Required

To thrive as a Tourist Information Centre Manager, you need to possess a unique set of skills and qualities. Let's take a closer look:

• Excellent interpersonal and communication skills are essential for interacting with tourists, staff, and local businesses. Your ability to connect with people from diverse backgrounds will create a welcoming and inclusive environment.
• A knack for problem-solving is crucial in this role. Tourists may encounter various challenges during their visit, and your ability to think on your feet and find solutions will make a significant difference in their experience.
• Strong organizational and time management skills are vital to handle multiple tasks and meet deadlines. From managing staff schedules to coordinating events, your ability to stay organized will ensure the smooth running of the information centre.
• An in-depth knowledge of your region's attractions, events, and amenities is a must. Tourists will rely on your expertise to make the most of their visit, so staying up-to-date with the latest information is essential.
• Leadership qualities will be crucial in inspiring and motivating your team. As a manager, you will guide and support your staff, fostering a positive work environment and encouraging professional growth.

These skills will not only help you excel in your role but also ensure that tourists have a memorable experience under your guidance. Your passion for your region and dedication to providing exceptional service will make you a valuable asset in the tourism industry.

The Path to Becoming a Tourist Information Centre Manager

Embarking on a career as a Tourist Information Centre Manager can be an exciting and rewarding journey. Not only do you get to help travelers from all over the world navigate new destinations, but you also have the opportunity to make a positive impact on their experiences. While the road to becoming a Tourist Information Centre Manager may vary for each individual, there are certain educational requirements , experience, and training that can greatly enhance your prospects in this field.

Educational Requirements

Having a relevant educational background can greatly contribute to your success as a Tourist Information Centre Manager. While a specific degree is not always required, obtaining a degree in tourism, hospitality management, or a related field can provide you with a solid foundation of knowledge and skills. These programs often cover a wide range of topics, including tourism marketing, destination management, customer service, and event planning.

Additionally, pursuing certifications or diplomas in tourism management or customer service can further demonstrate your commitment to your career and make you stand out from the competition. Consider enrolling in courses that focus on customer service excellence, destination marketing strategies, and emerging tourism trends. These additional qualifications can help you develop a well-rounded skill set and stay up-to-date with the latest industry practices.

Experience and Training

While education is important, experience is invaluable when it comes to securing a managerial role in the tourism industry. To gain practical insights into the day-to-day operations of a tourist information centre , take advantage of internships, part-time jobs, or volunteering opportunities in this field. Not only will this allow you to apply your theoretical knowledge in a real-world setting, but it will also help you develop essential skills such as communication, problem-solving, and teamwork.

Attending career events and job fairs can also be beneficial in your journey towards becoming a Tourist Information Centre Manager. These events provide an excellent opportunity to connect with industry professionals, learn about potential openings, and gain valuable networking contacts. By actively engaging with professionals in the field, you can gain insights into the industry's current demands and tailor your skill development accordingly.

Furthermore, seeking out training opportunities can significantly enhance your skills in areas such as customer service, team management, and sales. Many organizations offer specialized training programs designed specifically for tourism professionals. These programs can provide you with valuable insights into best practices, industry trends, and effective management techniques. By continuously investing in your professional development, you can stay ahead of the curve and position yourself as a strong candidate for managerial positions.

In conclusion, the path to becoming a Tourist Information Centre Manager involves a combination of educational qualifications, practical experience , and ongoing training. By obtaining a relevant degree, pursuing additional certifications, gaining hands-on experience, and continuously improving your skills, you can increase your chances of success in this dynamic and fulfilling career.

The Hiring Process for a Tourist Information Centre Manager

Being a Tourist Information Centre Manager is an exciting and rewarding career path that allows you to play a vital role in promoting tourism and providing exceptional customer service. If you're interested in pursuing this role, it's important to understand the hiring process and how to stand out from other candidates. Here's a comprehensive guide to help you navigate the journey:

Where to Look for Job Opportunities

When it comes to finding job opportunities as a Tourist Information Centre Manager, it's important to cast a wide net. While traditional methods like browsing job listings on local tourism board websites and online job portals such as Indeed or LinkedIn are a good starting point, there are other avenues you can explore.

Consider networking with industry professionals, attending career events, and joining tourism-focused LinkedIn groups. These activities can provide valuable connections and potential job leads that may not be advertised elsewhere. Additionally, reaching out to local hotels, travel agencies, and visitor centers can help you uncover hidden opportunities.

Preparing Your Application

Your application plays a crucial role in securing an interview. To make a strong impression, it's important to tailor your resume and cover letter to highlight your relevant skills, knowledge, and experience.

Start by emphasizing your ability to deliver exceptional customer service. Showcase your experience in managing a team and promoting tourism opportunities. Provide concrete examples of your achievements in previous roles, such as improving customer satisfaction ratings or implementing successful marketing campaigns.

Include any relevant certifications, diplomas, or degrees you have obtained. These credentials demonstrate your commitment to professional development and can give you an edge over other candidates. Additionally, consider including any foreign language skills you possess, as they can be highly valuable in a tourist information center.

Acing the Interview

Preparing for your interview is essential to make a lasting impression on potential employers. Here are some tips to help you stand out:

First and foremost, research the local attractions and events in the area where you are applying. This will showcase your knowledge and enthusiasm for the destination, which is a key trait for a Tourist Information Centre Manager.

Prepare answers to common interview questions, emphasizing your problem-solving abilities and customer-centric approach. Be ready to discuss instances where you have successfully managed a team or resolved conflicts, highlighting your leadership skills.

Another important skill to highlight is your ability to handle multiple tasks and prioritize effectively. The role of a Tourist Information Centre Manager often involves juggling various responsibilities, so demonstrating your organizational skills and ability to stay calm under pressure will set you apart.

During the interview, remember to dress professionally, maintain eye contact, and demonstrate your passion for the role. Engage with the interviewers by asking thoughtful questions about the organization and its goals. This shows your genuine interest in the position and helps create a positive impression.

After the interview, consider following up with a thank-you email or note. This simple gesture can leave a lasting positive impression on the hiring manager and may even give you an edge over other candidates.

By following these steps and putting your best foot forward, you can increase your chances of securing a position as a Tourist Information Centre Manager. Good luck!

Day-to-Day Life as a Tourist Information Centre Manager

Being a Tourist Information Centre Manager is an exciting and dynamic role that offers a wide range of responsibilities. No two days are the same, and each day brings new opportunities to assist and engage with tourists from all over the world. Let's take a closer look at what a typical day in the life of a Tourist Information Centre Manager might entail.

Typical Daily Tasks

As a Tourist Information Centre Manager, you are responsible for overseeing the operations of the information centre and ensuring that it is well-stocked and organized. This involves managing staff schedules and ensuring adequate coverage to meet the needs of visitors.

In addition to managing the centre, you will also be the first point of contact for visitors. This means responding to inquiries in person, over the phone, or via email. You will provide them with valuable information about local attractions, events, and services, helping them make the most of their visit.

Another important aspect of your role is keeping the information boards and online platforms up to date with current events and promotions. This ensures that tourists have access to the latest information and can plan their activities accordingly.

Furthermore, as a Tourist Information Centre Manager, you will have the opportunity to foster collaborations with local businesses and tourism stakeholders. By meeting with them regularly, you can establish strong relationships and work together to promote the area as a tourist destination.

It is important to note that your role requires adaptability and the ability to handle unexpected challenges that may arise. Each day brings new opportunities and surprises, making this position both exciting and demanding.

Challenges and How to Overcome Them

While being a Tourist Information Centre Manager is rewarding, it does come with its fair share of challenges. Here are some common hurdles that you may face and ways to overcome them:

• Managing a heavy workload: With numerous tasks and responsibilities, it is crucial to prioritize tasks, delegate responsibilities to your team, and utilize digital tools to stay organized. By effectively managing your workload, you can ensure that all tasks are completed efficiently and on time.
• Dealing with difficult customers: In any customer-facing role, it is inevitable to encounter challenging situations. When faced with difficult customers, it is important to remain patient and empathetic. Actively listen to their concerns, validate their feelings, and offer practical solutions to resolve any issues. By providing excellent customer service, you can turn a negative experience into a positive one.
• Staying up-to-date with the latest trends and attractions: The tourism industry is constantly evolving, with new attractions and trends emerging regularly. To stay informed, it is essential to attend industry conferences, read industry publications, and network with colleagues. By actively seeking knowledge and staying up-to-date, you can provide tourists with accurate and relevant information about the latest attractions and experiences.

By actively addressing these challenges, you can ensure the smooth running of the information centre and provide excellent service to tourists. Your dedication and commitment to your role will contribute to creating memorable experiences for visitors and promoting the destination as a must-visit place.

Career Progression and Opportunities

Potential career paths.

As a Tourist Information Centre Manager, there are various career paths you can explore to further advance your professional journey. Some potential avenues for growth include:

• Destination Marketing Manager
• Tourism Consultant
• Events Manager
• Operations Manager in the tourism industry

Continuously seek opportunities to expand your knowledge and skills to better position yourself for these roles.

Continuous Professional Development

The tourism industry is ever-evolving, and it's essential to stay updated with the latest developments and trends. Consider engaging in continuous professional development activities such as:

• Attending industry conferences and workshops
• Participating in webinars and online courses
• Joining professional associations and networking groups

By continuously enhancing your skills and knowledge, you will be well-equipped to tackle new challenges and excel in your career.

Tips and Advice for Aspiring Tourist Information Centre Managers

Networking and industry connections.

Building a strong network within the tourism industry is key to success. Here's how you can expand your connections:

• Attend career fairs, trade shows, and industry events to meet professionals in the field
• Join local tourism organizations and attend their networking events
• Connect with industry colleagues on LinkedIn and participate in online discussions

Effective networking can lead to valuable mentorship opportunities, job leads, and industry insights.

Staying Updated with Tourism Trends

To stay ahead in the dynamic world of tourism, it's important to be aware of emerging trends and changing tourist preferences. Stay updated by:

• Following tourism-focused news outlets and blogs
• Monitoring social media platforms for travel-related trends
• Subscribing to industry newsletters and publications

By keeping your finger on the pulse of the industry, you can identify new opportunities and tailor your services to meet evolving customer demands.

Balancing Customer Service and Management Duties

As a Tourist Information Centre Manager, striking a balance between customer service and management responsibilities is crucial. Here are some strategies to help you thrive:

• Delegate tasks to your team to ensure smooth operations
• Set clear expectations and provide ongoing training to empower your staff
• Prioritize customer service by actively listening to visitor feedback and implementing improvements

Aiming for excellence in both customer service and managerial duties will contribute to your success as a Tourist Information Centre Manager.

Embarking on a career as a Tourist Information Centre Manager offers a unique opportunity to make a positive impact on tourists' experiences in your region. By understanding the role, cultivating your skills, and seizing career development opportunities, you can thrive in this dynamic field. So, take the plunge, explore the possibilities, and become a Tourist Information Centre Manager in the vibrant world of travel and tourism!

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Job descriptions and industry overviews

Tourist information manager: job description.

targetjobs editorial team

25 Jan 2023, 13:39

Tourist information managers and officers manage services that promote and supply information to the general public about local and regional visitor attractions, accommodation, transport, amenities and events.

The UK tourism industry is a multi-billion pound industry employing millions of members of staff.

What does a tourist information centre manager do? Typical employers | Qualifications and training | Key skills

Due to Covid-19, you may find it difficult to gain work or experience in the tourism industry. As we explain here , however, recruiters will not view time out of work due to the pandemic as a 'gap' in your CV. For guidance on searching for work during this difficult time, take a look at our advice for job hunting during a pandemic .

The work of a tourist information manager may include supervising staff, preparing publicity materials and displays, answering queries from the public, administering accommodation services, selling souvenirs and taking bookings.

Other tasks include:

• marketing services
• centre management and administration
• maintaining statistical and financial records
• investigating and publicising visitor attractions and ensuring information held is current.

Some evening, weekend and public holiday work may be required during peak tourist seasons. Promotional opportunities are available for employees who are willing to change job location or to move into related areas of employment.

Typical employers

• Local authorities
• Commercial landowners
• Tourist information departments
• Commercial tourist attractions
• National parks
• Wildlife trusts
• The Forestry Commission
• The National Trust
• English Heritage.

Vacancies are advertised online, by careers services and in relevant publications such as Leisure Management and Marketing Week , as well as their online equivalents.

Qualifications and training required

There are routes into tourist information for both university graduates and school leavers.

A language, travel, tourism, business studies, marketing or geography degree may be helpful; however, commercial experience and the right soft skills are often more important than relevant qualifications.

Relevant work experience is essential and can be gained via seasonal employment, or by working as a volunteer or paid assistant in a tourist information centre. Language skills may also be useful.

Key skills for tourist information centre managers

• Good local knowledge
• Excellent interpersonal skills
• Organisational skills
• Communication skills
• Resourcefulness
• Commercial awareness
• Adaptability.

targetjobs editorial advice

This describes editorially independent and impartial content, which has been written and edited by the targetjobs content team. Any external contributors featuring in the article are in line with our non-advertorial policy, by which we mean that we do not promote one organisation over another.

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Tourist information officer

Description

Tourist information officers provide information and advice to travellers about local attractions, events, travelling and accommodation.

Tourist information officers typically do the following:

• answer customer queries in person, by phone and email
• do research using things like the internet, travel guides and timetables
• provide accurate information on things to see and do and where to stay
• make bookings for travel, entertainment, visitor attractions and accommodation
• set up displays within the centre and re-stock literature
• keep up to date with local accommodation, places to visit, activities and events
• act as an ambassador for the local area and attractions
• serve and sell souvenirs and other items from gift shop

Other titles

The following job titles also refer to tourist information officer:

tourist point information officer tourist assistant tourist centre officer tourist receptionist tourist information agent

Working conditions

Tourist information officers usually work at an information centre, at an airport, at a port or in a museum. They often wear a uniform.

Minimum qualifications

A high school diploma or equivalent is generally the minimum required to work as tourist information officer.

ISCO skill level

ISCO skill level is defined as a function of the complexity and range of tasks and duties to be performed in an occupation. It is measured on a scale from 1 to 4, with 1 the lowest level and 4 the highest, by considering:

• the nature of the work performed in an occupation in relation to the characteristic tasks and duties
• the level of formal education required for competent performance of the tasks and duties involved and
• the amount of informal on-the-job training and/or previous experience in a related occupation required for competent performance of these tasks and duties.

Tourist information officer is a Skill level 2 occupation.

Tourist information officer career path

Similar occupations.

These occupations, although different, require a lot of knowledge and skills similar to tourist information officer.

ticket sales agent tour operator representative travel consultant travel agent hotel concierge

Long term prospects

These occupations require some skills and knowledge of tourist information officer. They also require other skills and knowledge, but at a higher ISCO skill level, meaning these occupations are accessible from a position of tourist information officer with a significant experience and/or extensive training.

tourist information centre manager camping ground manager rooms division manager mountain guide sports instructor

Essential knowledge and skills

Essential knowledge.

This knowledge should be acquired through learning to fulfill the role of tourist information officer.

• Local area tourism industry : The characteristics of local sights and events, accommodation, bars and restaurants and leisure activities.
• Geographical areas relevant to tourism : The field of tourism geography in Europe as well as the rest of the world in order to point out relevant tourism areas and attractions.

Essential skills and competences

These skills are necessary for the role of tourist information officer.

• Distribute local information materials : Hand out leaflets, maps and tour brochures to visitors with information and tips about local sites, attractions and events.
• Communicate with customers : Respond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.
• Comply with food safety and hygiene : Respect optimal food safety and hygiene during preparation, manufacturing, processing, storage, distribution and delivery of food products.
• Produce content for tourism brochures : Create content for leaflets and tourism brochures, travel services and package deals.
• Maintain working relationships : Ensure effective working relationships with colleagues and others. Maintain them over long periods of time.
• Quote prices : Refer to prices for the client by researching and estimating fare rates.
• Process booking : Execute a booking of a place according to client’s requirement in advance and issue all appropriate documents.
• Provide tourism related information : Give customers relevant information about historical and cultural locations and events while conveying this information in an entertaining and informative manner.
• Handle personal identifiable information : Administer sensitive personal information on customers securely and discreetly
• Identify customer’s needs : Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
• Assist visitors : Aid visitors by responding to their questions, giving satisfactory explanations, suggestions and recommendations.
• Maintain customer service : Keep the highest possible customer service and make sure that the customer service is at all times performed in a professional way. Help customers or participants feel at ease and support special requirements.
• Demonstrate intercultural competences in hospitality services : Understand, respect and build constructive and positive relations with intercultural clients, guests and collaborators in the field of hospitality.
• Provide directions to guests : Show guests the way through buildings or on domains, to their seats or performance setting, helping them with any additional information so that they can reach the foreseen event destination.
• Process reservations : Execute customers’ reservations in accordance to their schedules and needs by phone, electronically or in person.
• Maintain customer records : Keep and store structured data and records about customers in accordance with customer data protection and privacy regulations.
• Collect tourist information : Gather and compile relevant touristic information from a variety of sources.
• Respond to customers’ inquiries : Answer customers’ questions about itineraries, rates and reservations in person, by mail, by e-mail and on the phone.
• Apply foreign languages in tourism : Use the mastery of foreign languages orally or written in the tourism sector in order to communicate with collaborators or customers.
• Develop tourist information materials : Create documents such as leaflets, brochures or city guides to inform tourists about local, cultural, social and historical activities and places of interest.
• Coordinate efforts of stakeholders for destination promotion : Monitor with relevant stakeholders, such as business owners and government institutions to develop a cooperative product or promotion campaign.
• Devise special promotions : Develop promotion activities to stimulate sales.

Optional skills and competences

These skills and competences are sometimes, but not always, required for the role of tourist information officer. However, mastering these skills and competences allows you to have more opportunities for career development.

• Ensure customer focus : Attitude that puts customers at the centre of the business in all cases.
• Sell tickets : Exchange tickets for money in order to finalise the selling process by issuing the tickets as a proof of payment.
• Apply social media marketing : Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.
• Work in a hospitality team : Function confidently within a group in hospitality services, in which each has his own responsibility in reaching a common goal which is a good interaction with the customers, guests or collaborators and their contentment.
• Sell souvenirs : Exchange souvenirs for money by displaying them in an attractive way and communicating with customers.
• Process payments : Accept payments such as cash, credit cards and debit cards. Handle reimbursement in case of returns or administer vouchers and marketing instruments such as bonus cards or membership cards. Pay attention to safety and the protection of personal data.
• Integrate content into output media : Compile and integrate media and text content into online and offline systems, such as websites, platforms, applications and social media, for publishing and distribution.
• Build business relationships : Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.
• Perform services in a flexible manner : Adapt service approach when circumstances change.
• Organise cultural events : Arrange events in cooperation with local stakeholders which promote local culture and heritage.

ISCO group and title

4221 – Travel consultants and clerks

• Tourist information officer – ESCO
• Tourist information centre assistant | Explore careers – National Careers Service
• Featured image: By Purupurucat – Own work , CC BY-SA 4.0

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• Home: Explore careers

Tourist information centre assistant

Alternative titles for this job include.

Tourist information centre assistants give information to visitors about transport, tourist attractions and local services and activities.

Average salary (a year)

£15,000 Starter

£25,000 Experienced

Typical hours (a week)

28 to 30 variable

You could work

evenings / weekends / bank holidays

How to become

How to become tourist information centre assistant.

You can get into this job through:

• a college course
• applying directly

You could take a college course like:

• Level 2 Award in the Principles of Customer Service in Leisure, Travel and Tourism
• Level 2 Diploma in Travel and Tourism
• Level 3 Applied Certificate in Tourism

Entry requirements

You may need:

• 2 or more GCSEs at grades 9 to 3 (A* to D), or equivalent, for a level 2 course
• 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course

More Information

• equivalent entry requirements
• funding advice
• search for courses

Direct Application

You could apply directly for jobs. There are no set entry requirements but it may help if you have:

• a good knowledge of the local area and its attractions and facilities
• experience of customer service
• the ability to speak one or more foreign languages
• GCSEs at grades 9 to 4 (A* to C)

You may get tested on local knowledge and your ability to research queries.

Career tips

You're likely to find paid or volunteer work with local authority tourist information centres, national parks, museums and sites of cultural and historical interest.

What it takes

Skills and knowledge.

You'll need:

• customer service skills
• to be thorough and pay attention to detail
• a desire to help people
• excellent verbal communication skills
• the ability to work well with others
• administration skills
• patience and the ability to remain calm in stressful situations
• sensitivity and understanding
• to be able to use a computer and the main software packages competently

What you’ll do

What you'll do, day-to-day tasks.

In your day-to-day duties you could:

• answer customer queries in person, by phone and email
• do research using things like the internet, travel guides and timetables
• provide accurate information on things to see and do and where to stay
• make bookings for travel, entertainment, visitor attractions and accommodation
• set up displays within the centre and re-stock literature
• keep up to date with local accommodation, places to visit, activities and events
• act as an ambassador for the local area and attractions
• serve and sell souvenirs and other items from gift shop

Working environment

You could work at an information centre, at an airport, at a port or in a museum.

You may need to wear a uniform.

Career path and progression

With experience, you could become a Tourist Information Centre (TIC) supervisor or manager.

You could also move into local authority tourism departments, regional or area tourist board jobs, or to other areas of the travel and tourism industry.

Current opportunities

Apprenticeships in england.

We can't find any apprenticeship vacancies in England for a Tourist information centre assistant right now.

The Find an apprenticeship service can help you with your search, send alerts when new apprenticeships become available and has advice on how to apply.

Courses In England

Travel & tourism.

• Provider: THE OLDHAM COLLEGE
• Start date: 02 September 2024
• Location: Oldham
• Provider: SHIRELAND COLLEGIATE ACADEMY
• Start date: 01 September 2024
• Location: Smethwick

Jobs In the United Kingdom

The Find a job service can help you with your search for jobs and send alerts when new jobs become available.

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Search further careers, related careers.

• Airline customer service agent
• Resort representative
• Airport information assistant
• Customer service assistant

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Tourism managers may also act as the executive officer for the local tourism committee and make sure services are in place to respond to day-to- day tourism enquiries. They check and regularly report to management on the status of the tourism marketing budget and on tourism awareness or new initiatives on behalf of the employers to industry, media, community or interest groups.

They may also contribute to the planning, development and implementation of tourism marketing strategies and encourage community involvement and awareness.

    ANZSCO ID: 451611

Education and training/entrance requirements

Good local knowledge

Excellent interpersonal skills

Organisational skills

Communication skills

Resourcefulness

Commercial awareness

Adaptability

Duties and Tasks

Design press kit for media

Keep up to date on local events

Respond to customers' inquiries

Manage medium term objectives

Recruit employees

Apply foreign languages in tourism

Maintain customer records

Manage staff

Create solutions to problems

Comply with food safety and hygiene [if needed]

Build business relationships

Design materials for multimedia campaigns

Manage budgets

Maintain customer service

Handle touristic quantitative data

Oversee the design of touristic publications

Develop tourist information materials

Build a network of contacts with suppliers of tourist services

Assess an area as a tourism destination

Distribute local information materials

Have computer literacy

Oversee the printing of touristic publications

Provide tourism related information

Present reports

Develop strategies for accessibility

Analyse data about clients

Handle personal identifiable information

Develop financial statistics reports

Working conditions Tourist information managers work in popular tourist destinations all over Australia . They usually work in dedicated visitor information centres, which are run by local governments or shire councils. These centres are typically open standard business hours during the week, and may also be open on weekends. Tourism is a seasonal industry, so tourist information managers tend to be busier during the warmer months, though this can vary depending on which part of the state they work in. They oversee a team of Tourist Information Officers. Tools and technologies Tourist information managers use brochures, posters and guidebooks, as well as their own personal experiences, to make recommendations and answer tourists' questions. In larger visitor centres, particularly in the metropolitan region s , they may use online booking services to arrange travel, tours and accommodation for visitors. In smaller regional centres bookings may still be made over the telephone, though staff will still need to be familiar with using computers. Tourist information managers also use cash registers, EFTPOS and credit card machines, barcode readers, pricing label guns and step ladders for stacking or arranging displays. Education and training/entrance requirements You can work as a tourist information manager without any formal qualifications and get training on the job. You will generally need to be very familiar with the local area and its attractions. Entry into this occupation may be improved by obtaining a qualification in tourism or a related area. The ability to speak a second language may improve your employment prospects. The Certificate III in Tourism (Visitor Information Services) and the Certificate III in Tourism are offered at TAFE Colleges and other registered training organisations throughout Australia. You can also complete a traineeship. The visitor information officer traineeship takes 18 months to complete and is available as a school-based traineeship. Managers will have strong experience to gain promotion.

excellent oral communication skills

a passion for the places or exhibits you are guiding people through

patience, and good people skills

the ability to adapt the information to the interests and ages of your group

a good memory for facts, figures and events

good organisation skills

an ability to deal with problems quickly

Duties and Tasks As a tour guide, you would:

• Meets and greets visitors.
• Controls visitors' access to exhibits.
• Plans and rearranges schedules and itineraries.
• Plans, organises and conducts tours.
• Arranges transportation and accommodation for visitors following planned itineraries.
• Arranges entry to places of interest.
• Answers questions, provides commentaries, issues brochures and tour literature, shows audio-visual presentations, and explains components and procedures at tour sites.
• May assist with installing and dismantling exhibits.

Working conditions Tour guides may work a standard number of hours per week, or work seasonally. Most tour guides work at weekends and some evenings. If you are leading a group for several days or weeks you would work long hours. You may be leading groups outside in all weathers or standing all day inside at a museum or art gallery. The working conditions vary greatly depending on where you work. Education and training/entrance requirements You can work as a Tour Guide without formal qualifications, however, they may be useful. A course in tourism or guiding might be helpful. Many people become tour guides because they have a passion for travel, or for the places or objects they are guiding people through. You would get some informal training on the job. A VET qualification in tourism, travel and tourism, or guiding may improve your chances of employment in this occupation. Relevant experience in the hospitality or the tourism industry may also add to your employment prospects.

Employment Opportunities An increasingly mobile and affluent population is travelling more, and this creates opportunities for tour guides. Inbound tourism in Australia is showing strong growth, and job prospects are likely to be best for those with experience, and /or who can speak more than one language. COVID has affected the tourism industry and it may take some time to recover.

ANZSCO ID : N/A    Alternative names : Owners of Tour Companies,   Specialisations : Operate within and outside Australia for Australians wanting to travel. Knowledge, skills and attributes

• A vision of where else the company could go to create more trips
• Good interpersonal skills
• The ability to work well as part of a team
• The ability to cope under pressure
• Good IT skills
• Competent organisational skills
• Flexibility
• Good sales skills, both over the telephone and face-to-face
• A competent grasp of geography
• Good oral and written skills

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Duties and Tasks The typical tasks carried out on a daily basis by a tour operator include:

• Providing general and specific advice about different travel destinations
• Drawing up complicated travel itineraries and ensuring that all the needs of the customers are met
• Making arrangements for transport, accommodation, tours, and activities
• Contacting airlines, hotels, and ground transport companies such as coach operators to make suitable arrangements
• Advising the customer about travel issues including required documentation and financial matters, such as appropriate exchange rates
• Using the computer database to research information about hotel accommodation fares and hotel ratings
• Dealing with payments
• Performing general administration tasks
• Dealing with and documenting complaints in an efficient and diplomatic manner
• Planning and advertising different promotions
• Making alternative arrangements for customers who have had their trips interrupted by unforeseen issues
• Evaluating customers’ holidays and issuing appropriate feedback forms
• Every now and then, tour operators travel abroad for research purposes
• Making presentations to travel groups
• Creating and putting up displays at trade shows

Working conditions Tour operators usually work behind a desk in an open-plan office environment. As such, the conditions are likely to be comfortable. Opportunities to travel abroad are likely to arise at numerous points throughout a typical career as companies are keen for their employees to learn more about specific destinations. Tour operators usually work between 35 and 40 hours per week (including weekends) but, for those who desire part-time work, more flexible hours can often be arranged. At peak times when the pressure is on, tour operators are often expected to work longer hours. Education and training/entrance requirements     There are no specific requirements needed to become a tour operator. More important though, if you do not have a degree or diploma, is work experience in the industry, good organisational skills, experience in a customer services role, and an interest in travel. Some individuals who are keen to become tour operators choose to complete a relevant degree or diploma course such as travel and tourism, hotel management, business studies, IT, marketing, or modern languages. If graduates in other disciplines are keen to enter the industry they may be at an advantage if they take a pre-entry vocational qualification. Once in the industry, it is possible to study for the International Air Transportation Association exams. No formal experience is needed before an application to a tour operator is submitted. However, any experience in the retail sector will be viewed positively by employers. If you have completed a customer care course or hold any qualification relevant to sales, this will provide a further boost to your application. If you are still at school or studying for a degree or diploma, you could try to organise work experience during the vacation period.

Employment Opportunities

Some of the major tour operators in Australia are:

Related Jobs or Working with these Jobs

Material sourced from Jobs & Skills WA [ Tourist Information Officer ; ] Careers Online I23Test Target Jobs [ Tourist Information Manager ; ] CareerHQ [ Tour or Tourist Guide; ] MyJobSearch [ Tour Operator ; ] Your Career [ Tourist Information Officer ; Tour Guide ; ]

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Tourist information centre assistant

Help visitors to get the most out of your local area by telling them about transport and things to do.

Also known as: tourist information officer, tci

About the job

Source: National Careers Service

Entry level

Experienced

people are currently employed

100 more jobs in 5 years

These figures refer to this job and similar ones with comparable skills and qualifications. They only apply to Scotland. Source: Oxford Economics

What it's like

You would help visitors to get the most out of your local area by telling them about transport and things to do.

Answer customer queries in person, and by phone and email

Give information using computers, leaflets, timetables, guidebooks and national Tourist Information Centre (TIC) reference kits

Make bookings, for example for coach travel, theatre performances and accommodation

Set up displays within the centre, and keep the place tidy

Keep up to date with local accommodation, places to visit, activities and events

Restock literature

Sell goods like guidebooks, postcards and stamps, local craft items, gifts and souvenirs.

You may get the chance to visit local attractions so that you can recommend them to visitors.

Environment

Explore more information about this job.

Here are some useful links to learn more about this career:

What you need to know about jobs in travel and tourism

Like the sound of this career?

Browse courses in Scotland related to ' Tourist information centre assistant '

Select qualification level(s)

Other careers that you might like

• Resort representative
• Tour manager
• Tourist guide

Related industries

Many jobs can be done in lots of different industries. We've highlighted the ones we think are most important for this job.

Skills are things you're good at. Whether you know what yours are or not, everyone has them!

It's useful to learn which ones are important in a job so you know the areas you need to brush up on. It can also help you work out if you're suited to a career.

Here are some of the skills you'll need to do this job:

• attention to detail
• empathising
• verbal communication
• cooperating
• positive attitude

Your skills are important

Our unique skillsets are what make us stand out from the crowd. Learn about each skill in depth and discover what employers look for in your applications and interviews.

Explore the sections shown for more information about getting into this career.

You might have qualifications which are not shown here but will allow you access to a course. You can compare your qualifications by looking at their SCQF Level. For more information about this, check out the SCQF website .

Always contact the college, university or training provider to check exactly what you'll need.

Colleges and universities will list subjects you'll need for entry to a course. Some useful subjects include:

Administration and Information Technology

English and Communication

Gaelic (Learners)

People and Society

Social Subjects

Skills for Work: Travel and Tourism

There are no set entry requirements but a good general education is useful.

Due to the competitive nature of entry, studying for a Higher National Certificate (HNC) (SCQF level  7) or a Higher National Diploma (HND) (SCQF level  8) or a degree (SCQF level  9/10) in tourism may be useful.

For entry to an HNC or HND in tourism you usually need one to two Highers For some HND tourism courses you may need Higher English. 

For a degree in tourism you will need three to five Highers. For some degree level courses you may need Higher English and National 5 Maths.

Subjects that demonstrate your employability such as Skills for Work Travel and Tourism (SCQF level  4/5).

A qualification in sign language may be helpful but is not essential.

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Description.

Tourist Information Centre Manager Job Description – The main parts of our job description – Job purpose: Summary wording about why the job exists and how it contributes to the organizational goals – Main responsibilities: Main area of responsibility – Key Performance Indicators – Requirements: Education, knowledge, experience and leadership skills required for filling the position – Competences: General and managerial competencies required working in the position

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