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Promo Video Ideas For Travel Agencies

If you’re wondering how you can create a promo video for your travel agency, then you’ve come to the right place! 

Below, we’ll dissect two promo video examples , which you can use as inspiration to help you create your very own branded promo videos. 

Let’s take a look at our first example. 

Travel Agency Promo Video Ideas

Our first travel agency promo video example is animated. And even though it’s only a generic promo video that any travel brand could use, it still manages to highlight travel in a fun and lighthearted way. 

For instance, the video starts out by engaging the viewer, asking what they’re up to this summer. 

Then, the video shows various travel destinations, such as Paris, Egypt, Mexico, and the Vatican City. 

One important factor to note is that the video not only highlights luxury travel destinations, but it also takes the time to explain what the brand does and how they can help. 

This highlights the customer benefit, which is crucial to always include when crafting promo video content for your brand.  

Finally, the video ends by engaging the viewer once more, practically urging them to book a flight for their next vacation. 

Precisely the type of strong call-to-action that every good promo video should include. 

Promo Video Marketing For Travel Agents

Next, this travel promo video by Haltrip is yet another perfect example of how you too can create stunning, attention grabbing promo videos for your brand. 

Unlike our first example, this promo video starts out with a bit of basic animation showing different travel destinations around the world. But then, the video zooms in and specifically highlights travel and vacations in the Maldives. 

They say that a picture is worth a thousand words. If that’s true, these stunning HD shots of Maldives’ breathtaking beaches and awe-inspiring ocean vistas are worth a few million words. 

The video lets the destination’s tropical beauty do most of the work. But the video is put together using a series of quick cut shots, which allows you to take in as much of the destination as you possibly can through a video.

Finally, and one of the most important promo video marketing tips to remember, the video ends with the branding, which leaves a lasting impression on the viewer. 

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Travel Agency Ads Video Maker

Create ads for your travel agency online, free

Captivating powerful ads for your travel agency

Do you need to run ad campaigns for your travel agency? The best way to do it is by posting video ads on social media and promoting them. With VEED, you can create video ads in just minutes. Add text, images, and music to your ads. You don’t need to hire a professional. Do it all online, straight from your browser.

How to Create a Travel Agency Ad Video:

Upload your videos, photos, and music for your travel agency ad. VEED is all online, so you don’t need to download any software.

Start personalizing and customizing your ad. You can add text, annotations, filters, sound effects, crop, trim, rotate video, and more!

It’s so simple. Hit ‘Download’ and you’re all done. Ready to get sharing?

‘Travel Design Ad Video Maker’ Tutorial

Customize stock videos

If your travel agency ad doesn’t have a budget to film professional-looking videos, you can use any of our stock videos to create your video ad. Expect only the highest quality stock videos which you can edit and customize to fit your ad campaign.

Auto-generate subtitles

VEED can automatically generate subtitles for you. Just click on Auto Subtitle on the Subtitle tab, and you’re all set! Ad videos are about driving sales. We want to help you get the word out, generate revenues, and grow your business. By adding subtitles, you can make your ad video more accessible to everyone.

Share on social and anywhere

With a single click, you can resize your travel agency ad video to fit any social media platform—YouTube, Instagram, Facebook, TikTok, Twitter, and more! With VEED, you can make a product demo video in no time at all. Online, no software required, you don't even need an account.

Frequently Asked Questions

• Upload your video to VEED; just drag and drop it into the Timeline. 2. Personalize your travel agency ad video by adding text, images, and more. 3. Download and share!

VEED works flawlessly on mobile phones, whether it’s an iPhone or an Android phone. All you need is a web browser. ‍

The best way to create an ad video is by using VEED’s free online video editor. You don’t need to install software or create an account. Create website design ad videos and business videos in just a few clicks!

While there are many other free video maker apps out there, VEED stands out because of its ease of use and its incredibly clean interface.

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VEED is the only video editing software you will ever need to create videos for any purpose. Create videos for your business or for work or personal videos that you want to share with your friends, VEED is the best app to do use. You can create marketing videos, demo videos, and more in just a few clicks. All you need is your web browser. It only takes a few clicks!

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Category: Travel

Date: August 18, 2023

Innovative Travel Marketing Campaigns From Around The World

Creating a successful travel marketing campaign can be a challenging task for most of the travel marketers. With numerous travel agencies, airlines, and hotels in line, there is fierce competition for brand awareness.

A lot of travel marketing campaigns try hard to capture the curiosity of travelers, but fall flat. So, our expert digital marketers at ColorWhistle wanted to give you a little inspiration for your own travel and tourism marketing in 2023 and beyond.

From social media, video content, display, we searched for some of the most compelling travel marketing campaigns that inspired people to go on their next travel adventure.

Here’s a roundup of some of the most famous travel and tourism marketing campaigns you should check out.

Best Travel Marketing Campaigns From Around The World

We have segregated all the travel marketing campaigns into social media, video content and display ads. This will help you to frame a multi-channel strategy.

14 Best Examples of Travel Video Marketing Campaigns

Here are some of the most innovative travel videos.

1. KLM – Live Hologram Bar

KLM Royal Dutch Airlines has built a hologram bar where people can meet to exchange local tips when they are waiting for flights. These holograms are placed in the airports of Amsterdam, Oslo and Rio de Janeiro.

2. Turkish Airlines – The Journey

Turkish Airlines released a short film called ‘The Journey’ where 90% of the film was airplanes and scenery. This short film has done a brilliant job promoting the airline and the destinations.

3. Iceland – Explore the a-ö of Iceland

The A-Ö of Iceland, a marketing campaign uses Icelandic alphabet to increase awareness of Iceland as a good place to visit; a great place to do business; and a place that provides great food and experience.

4. Cheapflights – Drag, Drop and Go

Cheapflights and agency Uncle Grey designed an ad banner that appeared on articles about sports, art, music events and relevant publications. The user had to simply drag the article image into the Cheapflights banner and it will instantly find the best tickets. Rather than focusing on destinations, it promoted experiences that people were already interested in.

5. Van Gogh’s Bedroom – Let Yourself In

To promote the Art Institute of Chicago’s 2016 van Gogh exhibit, Leo Burnett built Van Gogh’s Bedroom and listed it on Airbnb as a place for people to stay for a night. The campaign was a tremendous success.

6. Switzerland – Yodel Ay Hee Hoo

This ad campaign encouraged busy city people to visit the countryside. A live video feed was placed in the train station where a man was sharing information about his village and even printed train tickets in real-time.

7. Tourism Ireland – Fill your Heart

Tourism Ireland asked a married couple to wear a custom-made technology which had head-mounted cameras during their holiday in Ireland. The technology tracked their response to various experiences. They wanted to use this data to show the ‘heart-filling’ effect that Ireland has on visitors. This campaign has combined storytelling with technology.

8. Airbnb – Let’s Keep Travelling Forward

Geo-politically, 2018 was not a good year. When Donald Trump imposed a travel ban during that year, Airbnb immediately released a video highlighting the brand’s belief – “to limit travel is to turn back progress.” This campaign helped to voice the brand’s message to the world while staying relevant.

9. Hong Kong Tourism Board – VR Time Travel

When the Hong Kong tourism board launched a VR time travel experience with Timelooper, it wanted to show people that this will be an engaging experience. This VR experience enabled viewers to see the 1960’s Hong Kong, the battle between two kung-fu fighters on Hollywood Road, aircraft landing at Kai Tan airport and more. This campaign showcased the location in an innovative and engaging way.

10. British Airways – Safety Video

Safety videos are usually boring. But, British Airways turned it into a marketing opportunity. They made a safety video with actors Sir Michael Caine, Olivia Colman and comedian Chabuddy G. This video created a great online buzz for British Airways.

11. Easyjet – Imagine

Easyjet launched a £12m pan-European campaign in 2018 called ‘Imagine.’ It was a TV ad which showed the many wonders of air travel. Along with this, the company also ran ads across print, digital and social. This ad campaign helped viewers associate Easyjet with imagination and experience.

12. SNCF – Europe, It’s Just Next Door

The French National Railway operator wanted to encourage people to take the train to visit nearby countries. It placed blue doors in and around Paris. When a person opens the door, it will give an immersive digital experience of what they could see ‘next door’.

13. Tourism Quebec – Blind Tourist

Quebec is a place known for its outdoor lifestyle. But, Tourism Quebec wanted to show people that traveling can be more than just visual experience. They wanted to offer a rich experience to the senses in such a way that seeing things was only a small part of the picture. This ad has a very rich narrative.

14. Northern Ireland – Doors Of Thrones

Northern Ireland used the hit show Game of Thrones to draw tourists in. They took destroyed remnants of battered trees and carved them into 10 intricate doors. All these doors resembled the 10 episodes of season 6.

15. Helsinki Airport – Life In Hel

Helsinki was voted the best airport in 2016. They leveraged this success by running a campaign featuring Chinese actor Ryan Zhu. He lived in this airport for 30 days and shared the experience across social media and other video channels.

11 Best Examples of Creative Travel and Tourism Print Ads

Here are some of the most innovative print ads.

1. LATAM Airlines used the rainbow flag in a series of print ads

2. Norwegian Airlines utilized the Brangelina split to its advantage

3. Kielo Travel – Dreaming of a Holiday?

4. Detroiter Travel Center – You Made It

5. CVC – The World Is Outside

6. Cruise Ship Centers – Dreaming of a cruise?

7. Flight Center – Forget Work

8. WWF – Exploring the ecosystem also threatens lives

9. TBWA Buenos Aires – Medical assistance for travelers

10. Shchusev State Museum of Architecture – Discover the full story

11. Staedtler – Where it begins

13 Best Examples of Travel Social Media Campaigns

Here are some of the most innovative travel social media campaigns.

1. Eurostar

This Instagram campaign from Eurostar turned heads by trying something new. They wanted to promote train travel from London to Paris. So, they split an illustration of a journey from London to Paris into 200 Instagram tile images. Some tiles were videos and others were hidden offers.

2. Alaska Airlines

At the end of the year, many companies give gifts to customers and employees. Keeping this in mind, Alaska Airlines launched a fun promotional Twitter campaign by partnering with Starbucks. They gave a free Starbucks gift card to their guests.

3. Hawaii Tourism Department

The Hawaii tourism department wanted to give first-time visitors an idea of Hawaii’s beauty and culture. Plus, they also wanted veteran vacationers to visit the island again So, the tourism department collaborated with travel Instagrammers to get users to share their favorite Hawaii memory by using the hashtag #LetHawaiiHappen. The campaign was a huge success because ordinary users shared their own experiences.

4. WOW Airlines

WOW Airlines launched a Snaptraveler program where 4 winners would get to tour across all 28 of the airline’s destinations for free. In exchange, they have to post a Snap story about all the locations they visit. The idea of this summer Snapchat contest was to create a reality television-like experience, target their main demographic and share relevant content in WOW Airlines’ Snapchat account. Here is a short video of the campaign.

5. National Geographic

National Geographic launched a wanderlust contest for aspiring travel and nature photographers. They have to submit their own photographs with the hashtag #Wanderlustcontest. The idea behind this campaign was to improve National Geographic’s reputation as the leading source for beautiful travel photography.

6. Kenya Tourism Board

Kenya Tourism Board partnered with Expedia to promote Kenya and an incredible destination to travelers. They choose a famous travel blogging couple and sent them on a one week trip to Kenya with no fixed itinerary. The people following this couple on Instagram can decide the itinerary by voting through an Instagram Stories poll. Throughout the week, the couple broadcasted their journey to their Instagram followers. The content was also repurposed on a microsite. This campaign was a huge success. Here is a short video of the campaign.

7. Cheapflights Facebook Messenger

Cheapflights Chat launched the world’s first Facebook Messenger bot which allowed people to search for flights and hotels. The bot utilized seven APIs. To promote this chat, videos of fictional conversations were created and shared across Facebook. Here is the chat demo.

8. Hotels.com

Hotels.com dedicated an entire Facebook ad carousel to promote its “Gift $50, Get $10” holiday deal. Each slide focuses on the deal and also shows the different types of trips that people can take. This is a simple and memorable ad.

10. Visit PA

Visit PA wanted to push Pennsylvania as the perfect summer getaway. They used Facebook’s carousel ads format to show one panoramic photo in parts.

Airbnb created a unique Instagram video ad that showed users how the experience of discovering each activity in the Airbnb app will look like.

12. Air Canada

Air Canada ran an ad in the US during the night of the 2016 presidential election. That night, Canada’s Immigration and Citizenship site had so many visitors that it crashed. Air Canada learnt this sudden interest and targeted the ad towards people who are looking to fly outside the country.

13. Explore Georgia

Explore Georgia wanted to position itself as the most pet-friendly state in America. So, they created a social media strategy targeting millennial pet owners. They shared lots of posts with the hashtag #ExploreGeorgiaPup to show that Georgia was the perfect place to visit with a dog. This campaign generated lots of traffic to their website and also helped them to reach 10,000+ followers on their pet-friendly travel Pinterest board.

7 Best Examples of Travel Email Marketing Campaigns

Here are some of the most innovative travel email marketing campaigns.

1. Air Canada

During email sign-up, Air Canada asks new subscribers to tell their home airport and the destinations they are interested to travel. By using this information, they send personalized emails according to the interest of the subscriber.

For example, this email was sent to a subscriber whose home airport is in Montreal.

2. Virgin Atlantic

Virgin Atlantic proved that it can promote activities that focus on the journey and not just the destination. The company created a memorable customer experience by sending them email offers for virtual reality skydiving. The name of the campaign was Virgin Experience Days.

3. Fairmont Hotels

Loyalty is hard to find in the travel business because travelers always search for the best deal rather than a specific brand. However, if there is a reward program, it will encourage loyalty and repeat business.

Fairmont Hotels wanted to persuade their subscribers to sign up for their loyalty program through an easy sign-up form which included a call-to-action. Here’s the attractive email.

4. Flight Centre

Limited period offers always create a sense of urgency and encourages people to take action. Flight Center used this idea and offered cheap deals to New York City. To convey that this was a limited-time offer, they added a countdown clock at the bottom of the email.

5. Southwest Airlines

Subscribers will feel good if you send emails appreciating them. Southwest Airlines sent an email to its subscribers by adding their customer’s name, travel history and reward points they earned. This ‘thank you’ email also had smiling faces and diverse employees.

Holidays are the time when flight tickets might go up. Mostly, people book tickets at the last time and when the rates are high, they often get disappointed. To avoid this, Hipmunk sent a simple email announcing that prices will go up.

7. Memphis CVB

Memphis CVB wanted to improve awareness of Memphis by showcasing its many attractions and key events they must attend. Here is one of the custom emails they sent to their subscribers.

Drive Conversions and Boost your Business with Expert Travel Website Development.

It’s time to start your next travel marketing campaign.

We hope that the above travel marketing campaigns will inspire you to kickstart your next one. All of these ads have gone beyond the typical boring list of destinations, images and pricing. They show the power of timing, relevance and personalization – all of which are important to create a great campaign.

To create such ad campaigns, all you have to do is get creative, think big and dig deep to find inspiration in the destination you represent. The ideas you come with today will continue to inspire travelers for years to come.

If you need any help to create a travel marketing strategy, our experts at ColorWhistle are eager to assist you. Contact us today. We will help you to stand out from the crowd.

Have you seen a better online travel marketing campaign? Do share them in the comment section below.

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About the Author - Anjana

Anjana is a full-time Copywriter at ColorWhistle managing content-related projects. She writes about website technologies, digital marketing, and industries such as travel. Plus, she has an unhealthy addiction towards online marketing, watching crime shows, and chocolates.

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Video Marketing

Travel agent video library, you have found a library full of travel marketing videos.

Travel Agents, your ticket to success awaits! Don’t miss out on the incredible opportunity to subscribe to the Travel Agent Video Library. With our extensive collection of destination spotlight videos, engagement videos, and reels, your travel marketing will become a breeze. Imagine having access to a multitude of captivating videos that will attract clients like never before.

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By subscribing to the Travel Agent Video Library, you will gain access to a treasure trove of tools that will transform your travel business. Say goodbye to the days of struggling to find the right words to describe a destination. Let the videos speak for themselves and watch as your bookings soar!

So, what are you waiting for? Take action today and subscribe to the Travel Agent Video Library. Make your travel marketing easier, more effective, and let your business reach new heights. Don’t miss out on this game-changing opportunity – the world is waiting for you!

Engagement Videos and Reels

Do you struggle to create or find excellent travel videos?

I was a travel agent for over 6 years and my number one struggle was finding good marketing material for my social media and website. I knew that video was an important aspect of my marketing plan, but I constantly struggled to create new content on a weekly basis. I was working a full time job plus my travel agent duties, and time was a precious commodity.

So I decided to create the Travel Agent Video Library to help all my travel agent collegues have access to a variety of destination videos without spending hours creating one video.

The Library is full of wonderful destination spotlights, engagement videos, and reels designed to capture your followers attention and inspire them to call you to plan their next trip.

New videos are added on a weekly basis, so you will always find something new to download and post.

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