music industry travel agent

Coming in Summer of 2026

Luxury private yacht charter // croatian coast.

The Hidden Gems Trail Tokyo | Japan

Feb 27th ~ March 8th, 2025

Art, history, food & wine // 9 nights // rome // tuscany // venice  .

Sept. 1st ~ 9th, 2025

King henry viii & the tudor experience // 7 nights // london.

#TMGR  &  TASTE OF MUSIC

Custom luxury vacations with you and your favorite artists, chef's and celebrities....

Ever thought about vacationing with your favorite band or public figure? Or experience a bucket list locale built around food, wine, art & history? At TMGR, we design these custom experiences. 

All of the tour packages are designed around the interests of the guests, the host artist, or public figure. We include culinary hotspots, day trips to historical sites, and local highlights to the vacation region. 

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• Who We Work With
• Useful Links

Travel4Tours is an independent Travel Agency specialising in Travel Management Services for the live music and entertainment industry.

We help Tour Managers, Artist Managers, Promoters, Agents and Artists/Bands with their travel requirements and those of their crew.

Our services extend from the initial planning and budgeting to the booking/ticketing of the travel for your live shows, whether it be a one-off gig or festival or a multi-date world tour.

As we have access to preferential trade only rates for flights, hotels and other travel products, we can cater for most budgets and can help improve the success and bottom line of the tour.

Travel4Tours takes care of the time-consuming hassle of making travel arrangements for your music shows and provide you with the optimum routing and a detailed itinerary for your tour at the best price.

We are always available to provide help and travel advice for our clients and provide 24-hour support throughout the tour.

Please Contact Us now to see how we can help you…

We’d be happy to help with your tour…

Please feel free to get in touch – you can call us on +44 (0)1904 777217 or send us an email and we’ll get straight back..

Privacy Overview

Entertainment Travel

Entertainment travel is unique. We strive to meet your high expectations, whether you’re handling film and TV productions, celebrity travel, band and broadway show tours or on-location fashion shoots.

Film and TV production travel

Headquartered in Los Angeles, with offices in New York, London and Paris – and with brick and mortar locations in tax incentive states. Global logistical support. Hotel contracts for crew and talent. Car and truck rentals. Passport and visa service. We get it. We deliver.

Theatrical production travel

We specialize in housing and production logistics for the theatrical touring market. All staff are experts on the unique needs of touring, along with the various union contracts and requirements. We also specialize in short-term housing for Broadway productions based in NYC, for creative teams or visiting stars.

Music tour travel

Highly experienced agents that understand the flexibility and organization that’s needed. Over two decades of experience with touring parties. Close relationships with the travel vendors you use. Exceptional service and benefits when you need it now. Not later.

Ready to start planning your entertainment travel?

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London design agency, Boldly studio.

Travel services for Music & Touring

The world’s hottest artists and labels rely on us to make their music and promotional tour travel easy, so they can focus on the show!

The world is your stage

From the moment your artists and crew leave their homes, to the minute they step on stage, our focus is being steps ahead planning all the little details to make your life easier – We do what we do so you can do what you do!

Music to our ears

From the moment your artists and crew leave their homes, to the minute they step on stage, our focus is being steps ahead planning all the little details to make life easier. We work with the some of the most successful labels and artists in the world and our mission is to make the impossible possible.  

• Artist rider management
• Private jets & helicopter charters
• Lost luggage assistance
• VIP meet & greet services
• Passport & visa management
• Assistance with Global Entry, TSA
• Organization of end of tour parties

Let's get this show on the road

Tour Travel is a boutique travel management agency, which is the Music and Touring division of BCD Media & Entertainment, specializing in Travel Management for entertainment industry artists and VIP’s.

With offices in Los Angeles and London, the agency handles some of the world’s biggest music tours globally, and handle anything from booking complex group travel to organizing end of tour holidays. 

Tour Travel consists of a team of highly specialized and passionate touring agents with diverse experience from tour management to planning tours, so they know how the industry works!  They have made it their mission to make entertainment travel easy so you can focus on the show! 

Don’t just take our word for it. Take theirs.

Business Travel

Entertainment travel, a different class of entertainment travel management, in the world of tour travel management, we pride ourselves on providing an instrumental service to the music and entertainment travel industry..

Tour travel management

An independent, global entertainment travel management company with unrivalled expertise

Going the extra mile

We build lasting relationships that always deliver long-term value, not just with pricing, but with every single thing we do.

Expertise in your industry

We may not always be the perfect fit for your travel profile, so it’s important to know if you can get the best out of working with us

“Music First Partnership, like me, will be renowned for going above and beyond. It’s a level of service you won’t see anywhere else.”

Dan Horton – Head of Operations

Music First Partnership, like me, will be renowned for going above and beyond. It’s a level of service you won’t see anywhere else.

Dan Horton - Head of Operations

Developing technology for business travel is a project that never stops. We are continually improving, streamlining, and investing in cutting-edge systems that benefit our clients in all areas of their business.

Chloe Clark - Commercial Director

Tomorrow’s technology, built to make a difference.

At Music First Partnership, we embrace technology as a vital tool for helping music and entertainment travel go smoothly. we’ve developed a suite of intuitive, easy-to-use apps and programmes to give you a 360-degree view of your trips and tours.

“Developing technology for entertainment travel is a project that never stops. We are continually improving, streamlining, and investing in cutting-edge systems that benefit our clients in all areas of their business.”

Chloe Clark – Commercial Director

Don’t just take our word for it

What our clients say…, get in touch.

• Who We Work With
• 360 Technology

[email protected] +44 (0)20 7870 0011

Reservations

[email protected] +44 (0)20 7870 0010

Out of Hours Service

[email protected] +44 (0)20 7870 0065

Business First Partnership 1st Floor, 101 St Martin’s Lane, London, WC2N 4AZ

[email protected] +44 (0)20 7870 0011

[email protected] +44 (0)20 7870 0062

MFP 24-Hour Team

[email protected] +44 (0)20 7870 0065

Music First Partnership 1st Floor, 101 St Martin’s Lane, London, WC2N 4AZ

Please note that some calls may be recorded for training and quality control purposes. See our privacy policy for more information on cookies and how to manage them.

COPYRIGHT © BUSINESS FIRST PARTNERSHIP 2024

• 360 Intelligence

Your Destination for Production Travel

Your destination for entertainment travel, your destination for vip & celebrity travel, your destination for event travel, your destination for dj & music tour travel.

ENTERTRAVEL, in association with ALTOUR Entertainment and American Express Travel, is one of the world's leading luxury travel management companies with unrivalled expertise in the entertainment, VIP, production, and lifestyle travel space.

Production Travel

Entertainment & lifestyle travel, vip & celebrity travel, event & group travel, dj & music tour travel, new york city, featured destinations, plan your journey today.

Let’s navigate these challenging times together.

In a new global landscape that’s changing daily, let our trusted travel experts be the ones to help you navigate the shifting procedures and protocols implemented worldwide. With a dedicated team of experts backed by an abundance of cutting-edge resources, our company has one of the best Risk Analysis Departments in the industry, standing by 24/7.

Music travel management that’s always in tune 

 When it comes to the music industry, travel can be a headache. From touring and managing principles and their entourage, performance group travel, or the travel of execs and everyone in between, it's time-consuming, stressful, and often chaotic. That's why you need a travel management company you can trust when it comes to the eclectic world of music travel. 

Music travel agents that hit all the right notes 

Corporate Traveler Stage, Screen & Sports has been behind the scenes of music industry travel for years. We know the ins and outs of music tour logistics, and we're all about making your life easier. 

We're happy to tackle the intricate details of all your travel needs. We'll take on booking flights and hotels, arranging in-destination transportation, and mastering the tour logistics of getting all of the gear where it needs to be. 

Your travel will be handled with urgency and attention to budgets while taking care of everyone's preferences so that you can focus on your next big hit. 

We handle the details so you can deliver your best performance 

White glove service to see you through tour logistics and more!

After-hours support for an all-hours industry

Privacy matters

Tech that never skips a beat .

Accessing travel data has never been easier. Our platform, Melon , makes it simple to get a hold of the reports you need to keep everything in focus. 

Managing profiles and preferences? Registering new travelers? Looking for an itinerary? Need a manifest report? 

Melon makes it super simple to do what you need to do. Plus, our team is here to support you wherever needed. 

BOOK A DEMO  

More than a music tour travel agency 

You need a team behind you that can take on any type of travel you need. Whether you’re working with new artists or big names, artists on a world tour, regional touring artists, music festivals, small and large groups, or executive travel, our service is dynamic and adaptable. 

Whether you need to pull out all the stops and travel in luxury, or find something more cost-effective, we know all the tricks that make all your travel experiences a hit. 

Need travel management that puts you center stage?

Chat to our specialists about a program made just for you. .

Find out why Music Travel Consultants is the 1st choice in student music group tours. View our 2 minute intro video to see what we do for the finest performing arts programs in the world.

Experience the best in custom performance travel for your group.

At Music Travel Consultants, each performance trip is custom-designed to meet your group's wishes, and, best of all, there are no hidden costs. We will take care of every detail, so you can sit back and enjoy the planning process and traveling on your dream trip. Simply leave the travel planning, logistics, and on-site trip management to us! MTC is led by accomplished music directors who know what needs to happen and are with you every step of the way!

The Trip Account app is offered to our groups as they travel.

Included in your trip, group leaders, staff, chaperones and travelers will use the information packed, versatile Trip Account App during their travels.

Powerful Director Tools

Interactive Checklists, Pop Up Communications, Emergency Notifications.

Tools for all travelers

Live Itineraries, Group Messaging, Photo Gallery and much more.

Everything you need for your next trip .

The Trip Account app is available for iPhone and Android.

The Magic of Ireland

MTC's recent Ireland Performance Tour with Clover HS (SC) proved to be a symphony of discovery... learn more

MTC Recognized as Disney PremEar

Music Travel Consultants is honored to be recognized as a Disney PremEar Youth Travel Planner... learn more

Macy’s Parade – From the Inside Looking Out

The tradition runs deep. From when I was a young child to now, a grandfather, Thanksgiving Day has included family, Mamma Stamper’s... learn more

Mental Health Benefits of Music Performance

The simple act of making music has been shown to be helpful to our minds, bodies, and our mental health. learn more

Rose Parade Journey Leaves Lasting Impression

March along on the journey of MTC Trip Journalist Traye Geissler and his adventures during a week in Southern California... learn more

Student Safety on School Trips

School trips are immersive learning experiences for students. Traveling to new places and doing hands-on exploring helps contextualize lessons from the classroom... learn more

Top International Choir Venues

Take the stage in the world’s top international choir venues. For centuries, choirs have been an intrinsic part of human culture, transcending geographical boundaries and languages... learn more

Your next performance is just a few clicks away.

Use our popular destination guide to research the many U.S. options. learn more

Musicians Abroad Presented by MTC

MTC is excited to provide the travel and planning services for Musicians Abroad. The inaugural European tour will be for the state of Indiana in June of 2023. learn more

Have you heard of Educational Destinations?

ED offers educational opportunities in STEM, History, Art, Language Immersion, Theatre and much more. learn more

Introducing the MTC Trip Journalist

Help promote your adventure to future members, your classmates and your supporters through video, still photos and posts while documenting, for history, your group’s travels... learn more

Napoleon High School Band New Orleans Trip

Check out a video from the Napoleon HS Band as they experienced NOLA with performances, Preservation Hall Jazz Concert, Harbor Jazz Cruise, and much more... learn more

A Trip to BOA Grand Nationals Brings Vandegrift Championship

First Time Attendee Brings Home Championship to Texas School, Community. learn more

Changes to Travel Protocols Put Health Safety in Spotlight

In a world full of Covid-19 concerns with many unknowns, long-time MTC Senior Travel Designer documents the new normal for group travel. learn more

Your Guide to Universal Orlando™ Performance Opportunities

Universal Orlando™ offers a variety of performance options that places your group in the heart of non-stop excitement. learn more

Zionsville Choirs Light Up Nashville Heart of America Stage

Not only would they find great success competitively, but they also enjoyed many sights and educational adventures... learn more

Winter Season Starts Today

With the winter season cut short, it’s time to get back to the drawing board and make decisions for next... learn more

Student Leaders Keep the Band Together

Learning from home, communicating with one another, and keeping the spirit of the band together has been a challenge... learn more

Shorter Season Calls for Celebrations During Mini Trips

Shortened training periods and potentially limited performance opportunities have band directors far and wide searching... learn more

Sing. Dance. Sparkle! Your Challenge Awaits at Heart of America

Be a part of the hottest new performance opportunities for your show choirs &/or concert choirs. learn more

View Popular USA Student Performance Venues

Searching for popular USA student performance venues? If you’ve been seeking, but not finding, take a look at this short list. learn more

Chaperoning School Performance Trips

As a chaperone, you must always focus on what’s best for the group, even if your student is on the trip. learn more

MTC & WGI Ink Partnership

Music Travel Consultants is so excited to be the new preferred travel partner of WGI! learn more

Popular International Performance Destinations

Are your students ready for an international performance opportunity? Here are our most popular international destinations. learn more

Macy’s Thanksgiving Day Parade Band Tours

Is your marching band ready to perform in the Macy's Thanksgiving Day Parade? learn more

Ideas for High School Choir Trips

Is your choir ready to take its performance to the next level? But you can’t decide on a venue or destination? learn more

Ready to perform at the Indianapolis 500 Festival Parade and Race?

Over 60 years, the IPL 500 Festival Parade has grown to be one of the signature events held in the United States. learn more

Performance Travel with Special Needs or Dietary Restrictions

When a group is focused on its performance, it is easy to overlook issues with accessibility. learn more

Travel with The Ohio State School for the Blind

The only blind marching band in the world travels to Chicago with MTC learn more

The Bands of America Grand National Championships Experience

Music Travel Consultants and the Ronald Reagan Marching Band have partnered to make an educational video on what a BOA Grand Nationals trip entails... learn more

Choosing the right student music group travel company

When a student gets to experience to new locations, new cultures and new people with music being the focus, the revelations and the eye-opening impact that develop are priceless... learn more

Popular Student Marching Bands Parades

Music Travel Consultants has orchestrated a list of “Popular Student Marching Bands Parades” to help Band Directors choose the right parade for their group… learn more

The Bands of America Honor Band’s Tournament of Roses Parade® Performance

ollow Bands of America Honor Band with Music Travel Consultants to the Tournament of Roses Parade learn more

Travel to Bands of America with Music Travel Consultants

Contact MTC today for Music for All’s BOA Grand Nationals Rehearsal Space, Home Room, Saturday Pre-Finals Dinner and Additional Group Meals… learn more

Partners, Accreditations and Awards

Hear from our Valued Clients throughout the world and see why music directors are singing a tune about Music Travel Consultants.

Since 1987, Music Travel Consultants, led by accomplished music educators, has become the first choice for student performance group travel by providing industry-leading, on-line services and customer-based support. Focused on creating custom trips that provide relevant, memorable and rewarding student travel experiences, Indianapolis-based MTC successfully partners with directors and administration, designing travel to destinations within the United States and across the globe. With more than 165 years combined travel expertise earned in over 68 countries, Music Travel Consultants will anticipate group needs and deliver an amazing experience without surprises or hidden costs.

We have utilized Music Travel Consultants for all of our large group travel needs for over three decades and I wouldn’t dream of traveling with anyone else with our students. Their attention to detail - their attention to everything you need as a director within your trip - is impeccable and they do amazing work.

Chris Kreke Director, Carmel HS 6-Time BOA Grand National Champion

Round Rock has used Music Travel Consultants for four major trips and all the plans down to the smallest detail have always been worked out and well handled. As a director it is extremely comforting to know I don't have to worry about those things! The travel designer and tour directors are quick to assist, knowledgeable and easy to work with. I highly recommend Music Travel Consultants to anyone considering group travel!

David Mobley Band Director, Round Rock HS

For years, Music Travel Consultants has provided our program with a level of service and dedication you usually can’t find with many businesses in today’s world. And our trip to Ireland was no different. Thank you for helping to make this trip unforgettable!

Jay Gephart Director Purdue University All American Marching Band

In a word — "Fantastic." For well over a decade Music Travel Consultants has served as the Official Travel Partner for Music for All and Bands of America. We could not be more pleased with their execution. MTC does what they say they are going to do and consistently outperforms expectation. Their leadership and team have my highest endorsement.

Jeremy L Earnhart, ED.D. President and CEO Music For All

Music Travel Consultants is the only company that has met my standard of excellence that I require from every part of my program. MTC's experience with music and their backgrounds in music education give them insight into what I go through.

Jay Webb WGI Hall of Fame, 3-Time BOA Grand National Champion

My experiences with MTC have been overwhelmingly positive! Their focus on providing epic experiences for students, their attention to detail, and their leadership In organizing great events, Make them a company I trust and respect. It is also wonderful to see a company that gives back, as MTC does, and makes the world a better place!

Damon Brown Thirst Project, Choreographer

Music Travel Consultants has never failed to impress our students, parents and staff when it comes to our band's travel needs. They deliver what is “above and beyond” the highest expectations. They are simply the best in the business.

Richard Saucedo Educational Consultant, Chief Judge, Music for All

Music Travel Consultants is the best in the business at taking a band to Grand Nationals. It made my job easier knowing that every detail of the trip was addressed with care. They will always be our go-to travel company for this trip!

Dan Morrison Founder, Happy, Not Satisfied

We feel extremely blessed with our association with Music Travel. Their handling of all the details, and the ability to be flexible before and during the trip, speaks volumes for their depth in the industry and human relations.

Kevin Schuessler Director, Center Grove HS

Music Travel Consultants is an absolute pleasure to work with! They are professional and courteous and always make sure that all of our needs are met. Traveling with MTC has taken the stress out of travel. We are thankful to have found such great people to work with!

Jana Harvey Asst. Director of Bands, Flower Mound HS

I've been traveling with the band since 1980 and this was the easiest trip ever for me. I simply had to do nothing but conduct the band! It's hard to believe it's taken me this long to get it right, slow learner! The students and parents have had nothing to say but wonderful things…

Nan Moore Director of Bands

We received numerous positive comments from students and parents about how well-organized the entire experience had been. And, fellow teachers and administrators told them how the students couldn’t stop talking about the trip once they were back in school!

David Elliott Director of Bands

Music Travel Consultants are the very best in the business when it comes to traveling with your group. Directors, parents and all adults are treated like royalty, but more important, each trip provides the very best experience for the students that is both educational and memorable. And what makes them so successful...they are run by educators and parents. You cannot find a better, more professional travel company for your music program.

Matt Harloff Director of Bands Avon HS, Director of Indoor Winds

It’s rare anymore, but every once in a while, I contact a business that exceeds my expectations, like Music Travel Consultants. Our trip was just amazing. Music Travel outdid itself in every aspect. The attention to detail, and the wisdom to read the group, be flexible and think out of the box was refreshing. The students, chaperones, parents, and myself were blown away with the sights and unforgettable experiences every day. We have memories from this trip that we will cherish for decades. As a Music Director, I appreciate that Music Travel Consultants knows exactly what I need during every moment of the trip, provides it, and makes the trip a success.

Bradley Gardner Director of Choral Music, Franklin Central HS

If you are considering traveling with your music ensemble, I highly recommend using Music Travel Consultants. The customer service is outstanding! The company is the epitome of high class professionalism. I feel like I am on vacation when I travel with Music Travel Consultants.

Luke Aylsworth Director of Bands

The Philadelphia Thanksgiving Day Parade has always been a great experience for our students. To tour both Philadelphia and New York City in the same trip is a wonderful option! I have done this trip four times in my professional career and ALWAYS with Music Travel Consultants. There is no better travel company!

Chris Taylor Director of Bands, Pendleton Heights HS

When the Blue Springs Golden Regiment attends a Bands of America event, Music Travel Consultants is our first call. Few companies understand the many challenges and “ins and outs” that encompass a BOA show. MTC takes the stress of travel and scheduling away so the staff can focus on teaching music!

Dr. Tim Allshouse Director of Bands

Traveling in Italy is to witness its great treasures, but to perform in Italy is to experience the true heart of the country and its people. Our concert in Florence was in a beautiful medieval church, just off the main square, and we played for a packed house that spilled into the orchestra!

Grady Emmert Florence International Music Festival participant

When it comes to traveling with my group, I trust the folks over at MTC implicitly! Our parents and students are always impressed with the level of detail that goes in to the planning of our trips. There is simply none better.

Scotty Walker NBA Blue Ribbon National HS Award of Excellence Recipient

I have used Music Travel Consultants for many years with my groups at West Ranch HS and simply put, they're the best! From start to finish Music Travel Consultants takes care of ALL the details in a friendly, professional and quick manner. They make the job of going on tour with an ensemble easy!

Jason A. Marshall Director West Ranch HS

For anyone who is looking for the ultimate travel organization, go with Music Travel Consultants. They have taken care of our children, the chaperones, all of our faculty and staff. They have stepped up to the plate, non-stop, during our entire experience here in California for the Tournament of Roses Parade. If you want the ultimate in professionalism and care for your family and students, go with Music Travel Consultants.

Camilla M. Stasa Director of Participant Relations and Special Projects, MFA/BOA

I have been using Music Travel Consultants since 2004 and have always been pleased with their organization, professionalism and their ‘can do’ attitude. In 2007 while at BOA Grand Nationals our charter jet broke down just before we were to load to fly home Saturday night.  MTC was able to get all 287 of us in a hotel within two hours and set up flights for us the next day. I can’t imagine another agency being able to do that so MTC will always take my group to Indiana!

Mark Stone Director Emeritus, Ayala HS

Orlando 2018 was a wonderful experience for our students, ensembles, and adult travelers! The tour was designed to provide opportunities for each of the four facets of the music department, the group as a whole, and unique opportunities that would set this trip apart. Our Orlando trip, prepared and presented by Music Travel Consultants, was well organized, creative, and presented in person. MTC's online portal for registeration, payments, and organization. Working with the trip details of rooms, bus lists, payments, and trip documents was a tremendous organizational tool and time saver as a director. The team at Music Travel Consultants delivered an outstanding tour of Disney performances and clinic opportunities for our students. The students enjoyed fun at many of the Disney Parks, great accommodations at Flamingo Crossings, and special events including a final ride on Soarin' and the private party at Test Track. All were a hit and success with the students! Most importantly, the knowledge, expertise, and flexibility of the MTC staff in adjusting meal stops and schedules to accommodate the group made the trip. Thank you to our MTC Orlando Team and everyone at Music Travel Consultants!

Thad Driskell Director of Bands, Jefferson HS

Chris Forsythe and the MTC team were super in dealing with the postponement of the trip due to the pandemic. The staff's professionalism and accessibility was outstanding as they worked with the numerous questions, concerns, itinerary adjustments and personalities of adult travelers. Chris was always concerned with our safety, happiness in the experiences and comfort for both performances and sight-seeing adventures. Mirjam, our guide, was phenomenal in taking charge, accommodating requests and managing needy travelers, all while loving on us as individuals and as a group. She was funny, direct, strong, compassionate and her heart made us fall in love with her as a person. Tonya and the charter bus were great as well. She kept the coach clean, drove on tiny streets and was flexible with her schedule and time to help us as visitors to her country/city. The performance venues and contacts were unbelievable. Each were unique, friendly and acoustically and musically a blessing to perform in. The participation in the mass at the Basilica de Estrella was a special addition to the concert offerings. The large crowds were welcoming and seemed to love our repertoire. The overall tour way exceeded my expectations. The ENTIRE ensemble, guest travelers and staff were nothing but pleased by our trip and tour experience. - Thanks to all involved.

Scott Bradford Artistic Director, Castlewood Singers

Our experience with Music Travel Consultants was the best travel experience we have had. Music Travel Consultants took care of every detail. The trip was a trip of a lifetime for my students and chaperones. The attention to detail and efficiency was amazing. Everything from the kick-off meeting, attention to our wants and needs, customizing our itinerary, accounting, billing, and especially the customer care was top notch. I can’t wait to take my next MTC trip!

Brian Saylor Director of Choral Music at Bismarck HS

The staff members at MTC are organized, professional, and courteous. They understand the logistical necessities when traveling with large groups of students and their customer service is SECOND TO NONE.

Brent W. Biskup Director of Bands, Flower Mound HS

As director of bands at Stephen F. Austin HS, Texas, I took groups to Carnegie Hall, Midwest Clinic and two Bands of America Grand National educational performance trips. Our trip with Music Travel Consultants was, without question, the best organized and most memorable in my 21 years of teaching. Amazing...

Dean Westman Orchestra Director, Avon HS 3-Time BOA Grand National Champion

In my forty years of teaching high school band I have used three different music travel companies. In my experience, I have found the Music Travel Consultants to be the most professional, most accommodating, and enjoyable company to work with when you are traveling with a large group of students and parents. They are my go to company whenever we begin planning a band trip. I highly recommend this outstanding company.

Bill Stultz Director of Bands, Columbus North HS

Our trip was well received by the staff, students and parents. It was very organized, and it was obvious that a considerable amount of thought was put into the trip. Excellent Job! The Music Travel staff was very friendly, knowledgeable and I thought it was great that they were on the bus with us from the moment we took off until we arrived back home. I would definitely recommend Music Travel to another traveling group. Thanks for an awesome trip!

Chad Allard Associate Director of Bands, Jefferson HS

Planning a trip through Music Travel Consultants is the best possible option, period. Their knowledge of the music world is beyond helpful when planning and running logistics. They are easy to work with, flexible and handle their business. The no-hassel trip across the country allowed me and my staff to focus on the teaching and making sure the kids were ready to perform.

Joe Avery Director, Red Wave Indoor

The staff of Music Travel Consultants anticipated our every need. Our Disney trip and performance was a wonderful and stress-free experience for the students, parents, and staff. We plan on working with Music Travel Consultants for our next trip.

Tim Kosch Director of Bands, Franklin Community HS

Music Travel Consultants is fantastic. They do such great work for us and make everything so simple. We get to our place, we know exactly where to be, and what time to be there. They do fantastic work. Love Music Travel Consultants.

Josh Scott Round Rock HS

WGI Sport of the Arts is proud to call Music Travel Consultants our Preferred Travel Partner! Working with the MTC staff is a joy. They are friendly, extremely knowledgeable, timely, but most importantly, they genuinely care that students have unforgettable experiences!

Bart Woodley Director of Operations and Sponsor Relations WGI Sport of the Arts

Music Travel Consultants is the only choice for a World-Class experience in group travel. My Travel Designer Chris Forsythe and Tour Director Paige Carter made sure that every detail of booking, organizing and taking a large group out of state went super-smooth. I have nothing but rave reviews for this incredible company. The Rouse Band program is a MTC customer for life!

Jason Robb Rouse HS, Director of Bands

MTC was the first travel company I worked with to organize our trip to WGI championships and it will be the only one I will continue to use because of their professionalism and personable customer experience. The knowledgeable staff provided me with insights that helped our ensemble have many rewarding trips that left lasting impressions on all of our students. The guide that joined us have always been warm, welcoming, and extremely accommodating for all of our ensemble’s needs. Thank you to all of the team members that assisted us throughout our journey!

Scott K. Tanaka Director of Percussion, San Marino HS

The attention to details, combined with the technology of cutting-edge travel tools, and topped off with their incredible and caring staff, has long made MTC one of the VERY BEST choices for student music travel in the country. They have always been a national “go to” with bands and orchestras, and for good reason. Now with the addition of Heart of America (HOA) and other upcoming choir events to their roster, MTC has positioned themselves not only as the best in the industry for instrumental ensembles, but for choral ensembles as well. As the creator and (former) owner of Heart of America, I was absolutely thrilled and knew immediately upon meeting Mark and Ryan that HOA would not only survive, but THRIVE with the leadership, vision, technology and staff that MTC brings to the table.

Chad Alexander Heart of America

Music Travel Consultants is the first choice for the PHHS Choral Department! They consistently display great communication, offer wonderful performance opportunities and genuinely care for the students and parents that travel with them. MTC has made it a breeze to take performance trips full of educational opportunities.

Erin Archer Choral Director, Pendleton Heights HS

Our experience with Music Travel Consultants has always been world class! Every detail is planned and accounted for in a professional manner. This allows our students and families to enjoy the experience and focus on delivering excellent performances when we travel. I would highly recommend MTC to any ensemble considering travel!

Alex Rector Director of Bands, Hardin Valley Academy Band

Taking the band to Atlanta for the Peach Bowl was a once in a lifetime experience and one that the students will remember for the rest of their lives. Performing our halftime show in Mercedes-Benz stadium for the Field Competition, as well as marching the parade and performing in the mass band for the bowl game, was incredibly exciting and something that I will never forget. Using Music Travel to put this trip together was the best decision that we could have made. For every major trip, from here on out, we will be in contact with Emily and Music Travel Consultants to make it happen.

Rodney Brown West HS, Director of Bands

The entire Music Travel Consultants Team is to be commended for an absolutely wonderful experience for my students. From our initial parent meeting to the last handshake after boarding the bus to go home, Music Travel Consultants worked hard to make our students’ experience the best it could be. MTC’s easy accessibility proved to be invaluable, and throughout the planning process MTC provided guidance, offered helpful suggestions, and made the daunting task of putting a trip like this together much less intimidating. I would recommend Music Travel Consultants to anyone interested in traveling with their school music groups, and I wish them nothing but continued success in the future!

Gregg Norris Band Director, Sidney Senior HS

We were so glad to use Music Travel for our first trip out of state to WGI in California. Our guide was so very helpful and took a ton of pressure off of me during the trip. Not having to deal with bus transportation, where to go for meals and checking in and out of hotels and airports was invaluable to me since I was already in charge of about 30 people. I wouldn't hesitate to use Music Travel again! Thank you for all the help, organization and attention to details!

René Ormae-Jarmer KINGSMEN THUNDER Drum Line and Winter Indoor Percussion, Rex Putnam HS

With this our first time competing at Grand Nationals I wanted the students, staff, and parents to have a world class experience and MTC did that for us.  They handled every detail for us each step of the way. If anyone is thinking of traveling you must consider MTC; you won’t regret it.

Rickey Langdale Director of Bands, Easley HS

When you book your educational, performance trips through Music Travel Consultants you receive an expert agent to assist you with every step along the way. They will work tirelessly to accommodate the vision and purpose of the trip, manage all logistics and will travel with you to assure things run smoothly. I always get impeccable costumer service! I have traveled to Hawaii, California, Pennsylvania, Washington DC, Tennessee and Kansas and Florida with them. MTC is the only company I trust when it comes to school travel.

Deana Broge Choir Director, Zionsville HS

Valley Christian’s experience teaming with Music Travel Consultants has been nothing short of spectacular. MTC has proven to be an invaluable partner in the planning and execution of our educational travel experiences. Their staff is incredibly knowledgeable and are dedicated to providing the absolute best customer service each step of the way. Quite simply…they get it!

Troy Gunter Vice President/Director, Conservatory of the Arts

MTC will be my only call when planning student travel in the future. Customer service is one of their greatest attributes. They have gotten our groups out of many travel jams. I don’t know how they do it but, holding a plane at the gate for an hour and a half for our students to make their connection on one trip, to rebooking with a new charter airline only days before takeoff are some amazing things this great group of professionals can do. Their tour directors become someone on our team who meet or exceed the standard of excellence I have within my own band program. I know I don’t need to worry about the details because MTC ensures everything is taken care of.

David Lesser Director of Bands, Clovis North HS

It was easy to work with Emily to plan our trip. When she visited the school for parent meetings, she was well spoken and presented Music Travel and the trip well. The tour directors were great. Very helpful and professional. We enjoyed our trip and will use Music Travel again for future tours.

Krista Roorbach Heritage Christian School

I can’t begin to explain how refreshing it is, as a band director who has to worry about every last detail, to not have to be concerned with these logistics. We appreciate your staff on every level: design, implementation, working with some of our parents, problem solving, etc. To top it off, you present yourselves to the band each and every day with such positivity and energy. We truly are left to believe that we are the only band you’ve ever worked with! Thank you for the detail and the care – it is not unnoticed! MTC is the real deal

Brian Phillips Director of Bands, Rockford HS (MI)

MTC has great people. They take care of the details so we can focus on our students, the performances and helping to make memorable experiences for our groups.

Chris Kaflik Band Director, Brownsburg HS

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THE MUSIC INDUSTRY 1st Travel Agents offers travel advice and planning for touring musicians and their crews. Whether your tour takes you to or from Madison Square Gardens to the Staples Center, or from The Fillmore to the House of Blues, our expert 1st Travel Agents can handle anything and everything you need to make your show successful. Give us a call or Send us an email to Experience the Difference!

We handle the biggest names in the music business – so you can rest assured that you’re working with the very best team of travel planners in the world. 1st Travel Agents will handle every detail of your trip, ensuring your show runs smoothly from beginning to end.

Here, at 1st Travel Agents we pride ourselves in truly understanding our clients by providing exemplary customer service and appreciating your unique needs. Our Travel Advisors will flawlessly cover every detail of your travel arrangements at a cost effective price, so you can focus on the reason you got into the music business in the first place: to make great music!

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Latest Music Industry Jobs

SM Sep 13, 2024 Coordinator, Business & Legal Affairs Sony Music Entertainment US New York, NY, USA About Sony Music Entertainment At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies. Sony Music...

SM Sep 13, 2024 Coordinator, Sample Licensing Sony Music Entertainment US New York, NY, USA About Sony Music Entertainment At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies. The...

SM Sep 13, 2024 CRM Executive (12 month FTC) Sony Music Entertainment UK London, England As a CRM Executive, you will be a part of SME UK’s creative and strategic hub called 4th Floor Creative , we amplify the artist vision and develop their stories on a global scale. The CRM team are responsible for spearheading the development of artist audiences through owned media by connecting with labels’ digital marketing teams to plan, create and execute CRM initiatives. CRM revolves around developing the 360° view of the fan - a strategic initiative to capture and compile fans’ demographic, transactional and behavioral data from multiple touch points, and then use that information for hyper-targeted and personalised messaging in the pursuit of the best possible fan experience. What you'll do: Work with all labels to strategise, build and manage the artist’s owned audiences. Use Salesforce Marketing Cloud, Moveable Ink and proprietary  Sony CRM tools to build and develop campaigns. Create digital mechanics (e.g. prize draw entry forms, sign-up forms and...

pp Sep 12, 2024 Full time International Business Development Manager ppluk London, UK International Business Development Manager , International   Permanent , Full Time   (Hybrid working role, between remote and office based 2 days a week )   About the Team:   Welcome to the International Department! Where we nurture, build and develop connections with other royalty collection organisations, otherwise known as Collective Management Organisation (CMOs), across the world. With over 110+ agreements with other CMOs, the International Team instructs and carries out tasks, with the support of internal teams across PPL, to collect music royalties for our members (performers and record companies) when their music is played internationally .   What you’ll be doing :   The International team have revenue targets which includes those for key clients and supports Client Services and Member Services with recruitment and retention activity through...

pp Sep 12, 2024 Full time International Territories Manager ppluk London, UK International Territories Manager , International   Permanent , Full Time   (Hybrid working role, between remote and office based)     About the Team   Welcome to the International Department! Where we nurture, build and develop connections with other royalty collection organisations, otherwise known as Collective Management Organisation (CMOs), across the world. With over 110+ agreements with other CMOs, the International Team instructs and carries out tasks, with the support of internal teams across PPL, to collect music royalties for our members (performers and record companies) when their music is played internationally.     What you’ll be doing :   The International Territories Manager will define and own a wide-ranging series of tasks, for themselves and their team . This will focus on the delivery of key activity for the International Team, negotiating agreements, onboarding new...

SM Sep 12, 2024 Coordinator, Rights Management (Claiming) – The Orchard Sony Music Entertainment US New York, NY, USA The Rights Management Coordinator will perform a variety of tasks relating to claiming and monetization on fingerprinting platforms, such as YouTube, Facebook, Instagram, TikTok, & SoundCloud, and will be responsible for providing high-level, internal support for our label managers to ensure client issues are resolved immediately. What you'll do Respond to and resolve Zendesk tickets and email requests with speed and accuracy, while following outlined department protocols. Maintain multiple, daily operational tasks, such as YouTube CMS queues and quality assurance processes, to ensure proper management of The Orchard’s digital assets, partnered channels, and claims on fingerprinting platforms. Organize, maintain, and resolve artist representation and metadata issues on fingerprinting platforms involving The Orchard’s catalog. Work closely with team members, management, and other departments to communicate issues and roadblocks pertaining to department...

SM Sep 12, 2024 Manager, Artist Relations & Marketing, US Latin Sony Music Entertainment US Miami, FL, USA About Sony Music Entertainment At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies. As the...

SM Sep 11, 2024 Influencer Marketing Manager Sony Music Entertainment UK London, England As an Influencer Marketing Manager, you will be responsible for creating Influencer marketing and content strategy for the Ministry of Sound roster and Ministry of Sound brand account. There will be a strong focus on short form video content (including but not limited to TikTok, Reels and Shorts) and emerging online social platforms. You will be expected to deliver successful and engaging content and influencer strategies that maximise sales and streams for single releases as well as growing audiences for artist propositions. Sitting in the Digital Team, you will work closely with the Marketing and Digital Managers, Artist Managers, A&R and Sony Music central teams to create market leading, imaginative, and bold campaigns that push the boundaries of short form digital content. At Ministry of Sound, we believe in a balanced approach to success. We are a team of passionate professionals who strive for excellence in everything we do. Our culture means that while we are...

SM Sep 11, 2024 Release Planning Coordinator Sony Music Entertainment UK London, England As a Release Planning Coordinator, you will play a vital role in the creation, maintenance and delivery of track and product information and audio and artwork for all UK & Ireland owned content. Working alongside the A&R Administration, Digital Operations, Sales Operations teams, as well as the rest of the Release Planning team and individual labels, you will ensure our artists’ products are seamlessly and accurately delivered to our digital partners and physical retailers by creating all products, scheduling and delivering audio masters and artwork ready for release into the physical and digital marketplace. Your attention to detail along with a positive and energetic presence, will be key in delivering the music of some of the world’s most successful artists and upholding Sony Music’s reputation as one of the world’s leading music distributors. What you'll do: Adding label copy (LC) information to our repertoire registration databases for all UK/IE owned...

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Music travel management that’s always in tune 

When it comes to the music industry, travel can be a headache. From touring and managing principals and their entourage, performance group travel, or the travel of execs and everyone in between, it's time-consuming, stressful, and often chaotic. That's why you need a travel management company you can trust when it comes to the eclectic world of music travel.

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Corporate Traveller Stage, Screen & Sports has been behind the scenes of music industry travel for years. We know the ins and outs of music tour logistics, and we're all about making your life easier. 

We're happy to tackle the intricate details of all your travel needs. We'll take on booking flights and hotels, arranging in-destination transportation, and mastering the tour logistics of getting all of the gear where it needs to be. 

Your travel will be handled with urgency and attention to budgets while taking care of everyone's preferences so that you can focus on your next big hit. 

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Welcome to Movin’ Music

Entertainment travel agency.

Movin’ Music is an independent Entertainment Travel Agency, established in 1999. We offer a white glove service with meticulous attention to detail. Contact us for a one-stop solution for hotel and airline reservations. We are happy to work with artists from every genre of music and you can rest assured that we will provide a superior service covering a diverse range of budgets.

Movin' Music putting the personal touch back into the Entertainment Industry

Our personalised, professional travel management services include:

·           Hotel Reservations

·           Flight Reservations

·           Car Hire

·           Chauffeur Drive

·           Private Air charter

Need help with Tour, Production or Stage management?

We are happy to recommend these experienced Tour/Production managers:

•   [email protected]

Mobile + 44 797 635 5557

• [email protected]

Mobile + 44 771 100 6168

• [email protected]

Mobile + 44 780 234 6251

Movin’ Music is proud to have worked with some of the finest talents within the music industry. Some recent clients include:

• Mumford & Sons
• Jess Glynne
• Django Django
• The Waterboys
• Laura Marling

...and many more

Tel: +44 (0) 20 8763 0767 Mob: +44 (0) 771 310 5085 [email protected]

Movin' Music 52 Highfield Road, Purley, Surrey, CR8 2JG

Infinity Travel is an independent company within the Altour Group of Companies. We formed the Company in 2002 and it comprises a dedicated team of twelve agents.

Paul and Nikky came from an entirely different travel background. Their skills complimented and increased the Company’s ‘knowledge pool’. Combined, we have over 130 years of experience in the Travel Industry.

We also provide services to a number of companies from the Corporate Business community. This mixture of Entertainment and Corporate clients helps us to develop a balanced view of the expectations of today’s traveller.

Mechanics • 20 min read

The Mechanics of Touring: How the Live Music Industry Works

By Dmitry Pastukhov

Published April 28, 2019

The Live Music Industry: An Overview

Key players in the touring industry, artists and managers, booking agents, tour managers and technicians, festivals & venues, label & publisher, the touring cycle, 1. finding the talent, 2. building the tour strategy and producing the show, 3. booking the tour, 4. selling the tickets, 5. preparations, 6. the day x, 7. the show, tour simulation, tour gross revenue.

Touring makes up a huge portion of an artist’s life and the lion’s share of the industry’s revenues. At the same time, it is the only part of the music career that remains 99% “physical” in what is otherwise the digital-first industry. While some of the artists can easily reach millions of fans via streaming, putting together an international tour for the same crowd is an extremely complicated process.

Despite the rise of digital streaming platforms, make no mistake, live music is still the cash cow of the industry. Even though streaming revenue is expected to grow to $23 billion by 2022, by that same year the live music industry is projected to reach a whopping $31 billion in global value. Global live music revenue continues to increase (with the substantial portion of this growth attributed to the worldwide explosion of EDM festivals, which we've traced in our analyses of Chinese and Indian markets). At the same time, if we take a look at the well-established music economies, a recent Nielsen study found that 52% of Americans attend live shows at least once a year.

Nevertheless, the touring industry’s decentralized and network-based system remains a complex landscape to navigate: artists often work with dozens of local promoters, booking agents and venues in the course of a single tour. So, let’s start with the basics and identify all of the parties that are usually involved in a mid-sized tour:

Artists and their managers are the crucial elements of the live business. As we’ve laid out in our Mechanics of Management , manager’s role is to build and coordinate the artist’s team on all sides of the music industry, and that, of course, includes the concert business. The artist’s management usually takes part in the initial route planning, helps the artist pick the touring team, and serves as a bridge between the live entertainment and all other sides of the artist’s career.  

The job of the booking agent itself is very easy to define: the agent represents the artist across the live industry. Their goal is to book the tour and sell the shows to the local talent buyers, finding the venue and negotiating the price. The booking deal is usually pretty straightforward: “an artist A, represented by the agent B, commits to play an N-minute show in the venue C on the day X for a $Y. ” A good agent is the one who’s able to get all those As, Bs and Cs right — so that the venue is sold out, but there are no fans left without a ticket; the artist gets paid well, but the promoter doesn’t feel cheated, and so on. While the deal is relatively simple, it’s hard to nail all the details — especially given the fact that the show are usually booked from 8 to 24 months in advance, depending on the scope of the venue.

Promoters are the side of the live business that funds the tour and buys the shows. The landscape of concert promotion is complex, and promoters themselves come in various shapes and sizes. To make it a bit simpler, imagine that promoter is a middle-man, connecting the concert space and the artist to put together a show. You can start building that bridge from either side, however.

Tour promoters set out from the artist side, contracting musicians to perform a series of concerts, paying for rehearsals, audiovisual production, covering the travel expenses and so on. Once the show is ready, tour promoters, working closely with the artist’s booking agent, either rent venues themselves or subcontract (read: sell) the shows to the local promoters (or a mixture of both).

Local promoters, in their turn, embark from a concert space. Affiliated, or at least connected with local venues and performance spaces, they buy gigs from the agents and/or tour promoters to own the ticket sales. An art-director of a small club, a local group of party promoters, a team of the major US festival — all those event promoters of different scope would fall into that category.

In that context, the role of the agent becomes clear. If promoters are the middle-men on the side of an artist or a concert space, the agent is the middle-man between the middle-men, who builds up the network of promoters (on both fronts) and artists, serving as a liaison between all sides.

However, some of the biggest tours today can be put together without the agent’s involvement.  One of the main shifts in the live business is the consolidation of tour and local promoters under the umbrella of entertainment conglomerates, with the most notable examples of Live Nation and AEG .

Essentially, these companies have grown their operation to the point where they can build the bridge from both sides, internalizing all the processes. They both produce the concert tours and own (or, at least, establish partnerships with) a vast network of clubs and arenas, providing venues for the tour. Live Nation, AEG and alike can now create centralized international tours, offering artists 360° deals. However, touring under such exclusive promotion remains reserved for the artists of the top echelon — so most of the shows out there are still put together in collaboration between the tour promoters, booking agents and local partners.

Tour managers that stay on the road with the artist's crew are the oil that makes the wheels of the tour spin. Even a nationwide tour involves extremely complex logistics, and it becomes exponentially harder to manage the travel as the tour passes onto an international level. For the first-tier acts, staying on the road with the artist crew, technicians and 30 trucks worth of equipment can cost up to $750k per day . The goal of the tour manager is to make sure that the money doesn't go down the drain when the artist’s bus breaks down in Nowhere, Oklahoma . Getting the band from point A to point B seems to be a pretty straightforward job, but in fact, the routine of the tour manager is dealing with unexpected and solving a dozen of new problems each day — all while keeping the artists happy and ready to perform. To give you a taste of an international tour route, here's an approximate map of the Lizzo's tour in support of "Cuz I Love You" release, stretching over 64 locations and 74,575 km — and that is just the straight routs, not accounting for the actual roadways.

"Cuz I Love You" tour route, 30.04.2019 — 28.10.2019 (interactive version available here )

Tour managers also run the technician crew, and, while the technical support of the tour is often overlooked, the fact is that behind every show there’s a team that turns the performance into an audiovisual experience that the audience has paid to see. It takes hard work and expertise to assemble the stage, set up the lights and the sound system, etc. The live industry relies on the tech crew to make the show actually happen.

Festivals and venues are at the very core of the live business, providing the space and (usually) the base infrastructure for the show. As we've already mentioned, there’s often a great deal of vested interest between local promoters and performance spaces.  That means that there’s usually a local promoter “attached” to the venue, and same goes for music festivals.

Outdoor events are a distinct part of the live performance landscape. Operated by promotion groups, prominent festivals can introduce artists to new audiences, both in terms of fans and music industry executives — all while offering a fat pay-check. A major festival performance puts the artist on the map, and the promotional effect of the show itself has to be considered. It can become even more important than the immediate monetary gain — especially for independent, up-and-coming artists. That’s why the tour routing will often be structured around a couple of big music festivals — and then filled up with solo concerts along the way. A good example is Coachella: as the event takes place over two separate weekends, most of the Coachella artists also book “side-gigs” around the area during the in-between week.

Although recording and publishing industries are not directly engaged in the live business, we have to remember that the music industry is built on collaboration . By convention, most music tours follow the release of an album, and each artist has to report his set after the show to PROs so that the proper songwriters get paid. The music industry is made up of separate companies and people working on the different parts of the artist career — and, while not completely aligned, they are always interconnected.

The six key parties described above work together to bring the live show to the concert-goers. However, it’s important to mention that they won’t always be represented by separate entities. Often some of the roles will be internalized by the different sides of the touring chain: independent artists and their management might produce the tour themselves, internalizing the job of the tour promoter; conglomerate promoters, as we’ve mentioned, can now offer exclusive touring deals; and so on. That said, in the next section we will go through the tour cycle step by step to showcase how all these players interact to create the tour. As it usually is in the music industry, it all starts with the artist.

On the first step, agents and tour promoters find and sign the performer. This process is not much different from the scouting of recording or publishing A&Rs, although the criteria might differ. For some types of artists (like DJs, for example) touring can be relatively huge, while the recording revenues might stay almost non-existent. Agents and A&Rs look for different things in the artist, but the essence of scouting remains the same across the board — identify and sign the promising acts before anyone else does.

There’s another twist to talent hunting in the live industry that is probably worth mentioning. As an average show has to be booked 9-10 months in advance, tour deals are usually signed around a year prior to the actual performance. At the same time, the vast majority of concert tours follow the recording releases to build up the momentum and ride the promotion wave. That has one unavoidable implication: tour promoters and agents sign the artist to perform the material which is not written yet, which can be quite risky.

That is especially true when it comes to the debut artists, that might not even have a 40-minute set or any solid live performance skills when they get their first touring deal. There is a lot of gut feeling that goes into scouting on the live industry side — more than in the recording business at least, where licensing deals allowed labels to mediate the risks of the creative stage.

Once the artist is on board, it’s time to produce the show and define the tour strategy and routing. At this step, the tour promoter starts the preparations: building the light show and live visual materials, booking rehearsal sessions to perfect the live performance, and so on. Meanwhile, the artist, manager, agent and tour promoter work out a general timeframe and draft an approximate route of the future tour. The initial tour planning is usually done around priority shows, like major city performances or music festivals, while the rest of the route is defined in broad strokes. Unless we’re talking about the top-tier, established artists, the tour will always follow a recording release. Once the initial planning is over, the tour strategy will be defined in terms of “The artist will play a priority city/music festival in a specific area N weeks after the release”.

Ones the initial route is set out, the agent goes on to book the tour, pitching the show to local promoters and festivals. Starting with the priority shows and then filling in the details, the tour route gradually takes its final form. The agent negotiates with local promoters to pick out an optimal venue (in terms of volume, style, conditions, etc.) to host the show. As Tom Windish, a senior executive of Paradigm Talent Agency mentioned in our recent interview , picking the right venue is perhaps the hardest part of booking a tour: the material is not out yet, and there’s no way to predict the reception of the release that’s almost a year ahead. Go for a small but safe venue — and you risk losing potential ticket sales and disappointing the fans; go big, and you might end up in a half-empty room, losing on the investment and leaving every side of the deal disappointed. The agent has to make risky decisions in a situation of uncertainty, and given the venue landscape in some of the regions, sometimes that means choosing between a venue capacity of 500 and 2000 for what is reasonably a 1000-ticket show.

As for the conditions and splits of the booking contract, generally local promoters, tour promoters, and artists will split the net profits of the show. Artists might also get a flat fee to ensure they'll make some money even if all other parties do their job poorly. Usually, the more the flat fee, the less the artist’s share of the net profits (and vice versa). In that sense, the structure of the contract splits often reflects the artist's risk appetite: some artists self-produce the tour, sacrifice the flat fees and end up getting almost 100% of the net. Others might ask for a higher "safety" fee, lowering both the profits of the tour and their own stake in it.   Booking agents, in their turn, earn a flat percentage on the revenues ‘on top’ (though they might put their share back in the pot if the tour doesn’t turn out a profit). That might be a lot to take in, but don't worry, we will get back to the splits and give you a clear example with a tour simulation you can find below .

Once the tour is booked, it’s the time to promote it and sell the tickets. On paper, the ball is in the promoter’s court here, but in reality the marketing of the tour is carried out in close collaboration between all the sides — from managers and booking agents to the artists' record labels. Concert marketing is a topic worthy of a separate article, but if we were to simplify things, it could be separated into two main parts.

First is the overarching tour marketing, implemented by the tour promoter and synchronized with the record release. The tour marketing campaign utilizes wide communication channels to promote the tour in general rather than a particular show. Second is the regional marketing owned by the local promoters, which aims to boost the sales of a specific show, focusing on narrow communication channels, like radio, OOH and locally targeted digital advertising.

As far as the actual ticketing strategy is concerned, there’s no one-size-fits-all solution, so most teams go through long and numerous meetings to define tit There's a lot of decisions to be made when settling the details of the ticketing strategy — especially as technology has put new tools into the hands of promoters — but generally accepted sales process follows an “announcement → pre-sale → general sale” pattern. First, the tour is announced through the label- or artist-owned channels. That announcement is both a chance to communicate the tour to the wide audience and build up the artist’s CRM-base by nudging fans to leave their contacts to get notified when tickets go on sale. On the live event market, the buying intent might not realize itself on the first day — so having direct contact with fans and growing the artist's CRM-base is a key tool in the hands of the industry.

Then, the pre-sale takes place: first, reaching out directly to fans in the CRM database — after all, artist-fan relationships are one of the most important assets of an artist, and a fan pre-sale ensures that engaged followers will be able to get tickets to the show. Pre-sale strategy might also involve sales through “preferred partners”, focusing on direct sales through systems like American Express PreSales in the U.S., or even Spotify, that allows to reach the artist’s fans and followers across the tour route based on their listening habits and geo-location. Finally, to complete the pre-sale, local promoters can also use the local communication channels, like CRM-base of the venue and local airplay.

All the pre-sale strategies have two primary objectives. Firstly, based on the pre-sale figures (and historical concert attendance data), the promoter can roughly tell how the show is going to sell in general — and adjust the marketing campaign accordingly. Secondly, pre-sale through reasonably closed off channels can help to mediate the problem of the secondary ticket market. In fact, most of the ticketing strategies aim to sell as many seats as possible before putting the show on the general sale. Ticketing platforms like Songkick, BandsinTown or Seated allow promoters to reach the widest audience but they also puts the show at risk of selling out to the scalper bots in a matter of hours. This is especially true for the biggest artists out there — the more the demand for the show, the more attention it's going to get from the scalpers.

At this point, the tickets are on sale and the date is coming up, but there are still a lot of details to cover to make the show actually happen. Carrying out a 100-show tour means getting the artist and his tour team to a hundred different locations across the globe — all while staying on a tight budget and an even tighter schedule. Then, you have to make sure that every step of the way the artist has the infrastructure to do the actual show. Big tours are extremely complicated logistics, that require a lot of planning (usually carried out by the tour manager, affiliated with the tour promoters). Plane tickets, car rental, backline equipment shipping — this is just a fraction of what needs to be taken care of before reaching the venue.

The venue is (hopefully) sold out, the material is well-rehearsed, the equipment is delivered to the club — but the show is still to be done. Someone has to set up the sound, check tickets at the door, take care of the security, prepare the guest list and set up the bar. This routine can seem insignificant at times, but in fact, a solid on-site setup is a must if you want the audience to enjoy the performance. Surely all of us can remember that one concert with that hour-long queue, delayed performance and warm beer at the bar — a poor concert organization can ruin even the best of shows. Making sure that the concert goes smoothly is a group effort of the tour crew and the local promoter's team, from tour managers and technicians to local sound engineers and the venue stuff.

Finally, one year, tens of thousands of kilometers and thousands of man-hours later, the artist will go on stage. Then, the team will get back on the road to repeat steps 5 through 7 over and over again, until the final row of the tour announcement is crossed out. The artist will eventually get back in the studio and start working on the new material, while tour promoters and agents will begin planning the next tour. That’s the tour life .

To conclude the Mechanics of Touring, we want to share with you an example of how the tour budget and profits are structured. Below, you will find a somewhat simplified (yet accurate at its core) budget simulation of an averaged tour. While the actual “business plan” will be much more detailed, the data below should give you a good idea of who pays for the tour and who ends up making money on it.

Total Fixed and Variable Costs

So, the tour has fixed costs of 70,000€, which have to be covered regardless of the tour length, and variable costs of 7,000€, per show. Such costs structure means that (and this is true for practically every tour) we will enjoy the scale effect , as total costs per show (calculated as (FC+ VC*N)/N, where FC is Fixed Costs, VC — Variable Costs and N is the Number of shows in the tour) will go down as the tour grows, due to the depreciation of the fixed costs.

Total costs per show, for 10-150 concerts in a tour.

To go forward with the simulation, we will assume that the shows of the tour are all booked at the same price (which is never the case due to the difference in the local ticket prices, venue and market capacity, and other specifics). However, to simplify things, we will use the following revenue structure:        

Guarantee per show = 8,000€

Bonus if sold out = 2,000€

If we plotted the tour’s total profits as a function of the number of shows, P/L = (Revenue per show * N) - (FC+VC*N), we would get the following:

Tour P&L (overall profit/loss before splits)

As the total costs per show go down against a constant revenue, the tour turns a profit, breaking even at the 24th and 70th show for “Sold Out” and “Not Sold Out” scenarios accordingly.

Then the time comes to divvy up the profits. First of all, the agent takes a share of all revenues “on top”. In this simulation, we will use a 15% split for the agent. So, if the tour is made up of 100 sold out shows, the agent would get (10,000*100)*15% = €150,000 in fees. However, it’s not customary in the music industry for one side of the deal to make money while the rest are losing. So, usually, the agent won’t take their share if the tour doesn’t turn a profit. But what if the tour makes a bit of money, but not enough to cover the agent’s 15% “on top”?

There are a couple of roads the agent might take in that case, cutting their share down to 5% or taking a percentage of the profits, rather than revenue, but for purposes of this simulation, we will assume that the agent will take their part of the share, but won’t put the promoter back in the red. So, if the tour has made €5K in NET profits by selling out 25 shows, the agent will take €5,000 instead of agreed upon (25*10,000)*15% = €37,500.

Tour promoter will take a share of the NET profits (Total Revenue — Agent’s Share — Costs). That would mean that, although the tour itself will break even on a 24th show in the Song Out scenario, the tour promoter will start making money only after the 47th show (once the agent is fully compensated). If we assume the tour promoter’s share at 20%, on a 100-show, sold out tour they will make ((10,000*100*0,85) - (70,000 + 7,000*100)) * 0,2 = €16,000 . It might seem that the promoters get the short end of the stick here, but in fact, they will often make quite a bit of money in the venue itself on things like bar and parking. This can be a substantial or even primary revenue stream for the promoter, but we’ll have to leave it out of the scope of the simulation for the sake of simplicity.

As for the artist , they will earn a flat fee (in this simulation €1,000 per show) as well as the remaining 80% of the tour’s NET. This sum will make up the artist gross, which in its turn will be divided between the artist and the management (an average manager’s share is around 15% ). So, for a 100-show tour the artist gross will be: (100*1,000) + ((10,000*100*0,85) - (70,000 + 7,000*100)) * 0,8 = €164,000 , which would then be split 85:15 between the artist ( €139,400 ) and the manager ( €24,600 ).

Tour profits distribution, by party

Of course, the actual tour will be much more complicated than in the simulation above. However, it should give you a good idea of how the tour is structured and budgeted. That’s it for this episode of Mechanics, but don’t worry — we’ll keep working to bring you insights on other parts of the music industry. If you liked this article, take a look at our Mechanics of the Music Industry to get the overview of the topics we covered so far — and the ones we plan to cover in the future.

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Dmitry Pastukhov

Content creator for Soundcharts. Deciphering the music business so you don't have to.

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Music Agent

Also Called Talent Agent, Booking Agent

A music agent books live shows and in-person appearances for artists and bands.

Career Communities

• Composition
• Health and Wellness
• Performance
• Career Roles for Programs
• Advertising
• Artist Services
• Church and Worship
• Film, Video, and Television
• Music and Audio Tools
• Orchestra, Chorus, and Band
• Radio and Streaming Music
• Recording Industry
• Video Games
• Los Angeles
• New York City
• San Francisco Bay Area

What does a Music Agent do?

Music agents work with artists to schedule concerts, tours, and in-person appearances, and to negotiate fees and contracts for those bookings. For up-and-coming clients, this may mean working the phones to book a string of club dates or secure an opening slot with a more established act. For bigger artists, it could mean planning national or world tours, scheduling radio and television appearances, and securing advertising deals or sponsorships. Whatever the case, developing relationships with talent buyers , promoters , festival organizers , and venue managers is a vital part of any agent’s job, as is becoming intimately familiar with the musical style, clientele, ownership, and support services of music venues across the nation.

In this relationship-driven field, communication skills are a must, along with the confidence and assertiveness to be a sharp negotiator on behalf of one's client.

Working as an agent is a bit like piecing together a puzzle: coordinating nights, towns, and venues while competing for bookings against all the other acts on the road at the same time, and being careful to create a manageable itinerary. In addition to scheduling, agents spend a large amount of time cutting deals for their clients, which means a large chunk of the workday is spent talking on the phone, emailing, and taking meetings. Agents may also oversee travel logistics and hospitality (hotels and meals) for artists who are on the road. 

At a Glance

This is often described as a "mail room career," meaning that agents might start in low-level positions (the proverbial mail room) and work their way up by demonstrating talent and hard work. Whether or not this is the path for everyone, it's certainly true that getting one's foot in the door—as an intern or assistant in the agency—is perhaps the most important part of becoming a music agent. Some large agencies also have in-house agent training programs. Experienced music agents often go on to start their own booking agencies, where they serve a number of high-profile clients.

Breaking into this career is not easy. Usually, it requires getting a lower-level position at an agency—such as an internship or assistantship—and learning on the job while waiting for the big break: the opportunity to manage one's own client.

The big players in this field are agencies like  United Talent Agency ,  Paradigm Talent Agency ,  International Creative Management ,  William Morris Endeavor , and  Creative Artists Agency . However,  there are many smaller regional agencies in the Boston area, including  Concerted Efforts , the  Kurland Agency , and  Illegally Blind .

• Knowledge of music venues
• Marketing and promotion
• Contracts and negotiation
• Making and maintaining professional connections
• Written and verbal communication
• Organization
• Multitasking

In this relationship-driven field, communication skills are a must, along with the confidence and assertiveness to be a sharp negotiator on behalf of one's client. Working in an exceptionally fast-paced environment, the most successful agents are skilled multitaskers who remain cool under pressure. 

Agents work around the clock, often spending daylight hours behind a desk alternately fielding and pitching offers, and nights and weekends networking and attending shows with current and prospective clients. It's a demanding field that rewards those who can stay active and engaged while switching between different goals and modes. For agents with high-profile clients, travel may be a major part of the job.

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Riviera trade chief pins sales spike on agent meetings tackling 'the good, bad and ugly'.

Riviera Travel’s trade chief Vicky Billing believes the operator’s trade engagement committee meetings are paying off as she revealed the company is working with more trade partners than ever before.

Riviera is currently trading 24% up year-on-year across all products, with solo bookings in particular rising by 57% against 2023. The company has already taken 90,000 passengers away on cruises and tours this year. 

In 2019, around 15% of Riviera bookings came through agents. However, after several changes to its trade support this year, the company now sees around 27% of its sales come from agents. 

In the past 12 months, Riviera has repeatedly strengthened its trade sales with the appointments of key account managers Suzanne Warren , Amanda Docherty , Chris McCloskey and Lloyd Morris .

It has also grown its trade sales support and trade marketing teams, while also offering more fam trips than ever before. 

In addition, Riviera has invited agents to give feedback on its agent support during trade engagement meetings. Riviera has so far hosted three meetings with agents, including two this year.

Speaking exclusively to  TTG on Thursday (12 September), head of trade and partnerships Billing said: “I started my role in early December – I came in and looked at what we needed to do. 

“We had a meeting today with agents. During these meetings we go through everything – the good, the bad and the ugly. If we do not know about it, we cannot fix it.

“This is something that had started just before I arrived. It’s changed things quite a bit. It’s about making us easy to do business with. I’m always thinking, ‘Vicky, put your travel agent hat on’. Every decision has to be made with that mindset.”

Riviera met with agents at The Langham hotel in central London on Thursday at its third trade engagement meeting. “We had the last meeting in February and we’ve already acted on the feedback,” Billing continued.

"We’ve increased the trade sales and the trade support teams. We’ve also increased the trade marketing team and the key account managers out on the road. We’re on a positive path.” 

Following the latest trade engagement meeting on Thursday, Billing hinted at more change. “On 3 October, we’ll be making an announcement," she said. "It’s exactly what we need to help us grow. It will help us take that next step,” she said.

Despite saying her team was “not perfect”, she insisted she had “a very strong team” which supported every kind of travel agent. 

“We’re working with more trade partners than we ever had before,” she revealed. “We’re now working with The Advantage Travel Partnership and The Travel Network Group.

"We want to work with everybody that can sell us. It’s so good when I see travel agents that did not previously sell us make bookings every week.”

When asked which agencies Riviera would target next, Billing said: “There are always going to be some travel agents that do not sell us who we can work with. Scotland was a big one for us. Now we’re working with all of the agents there.” 

In 2026, Riviera will operate its largest-ever river cruise programme to meet consumer demand as it launches a new vessel. 

The 178-passenger Riviera Resplendence – a sister ship to the yet-to-launch Riviera Radiance – will offer Rhine cruises, Dutch bulb fields voyages and Budapest to the Black Sea sailings. 

It will feature three dining venues, including new restaurant Mosaic, and a split level lounge and dining room. Other facilities include a spa and wellness area, pool, bistro with an open kitchen and a boutique gift shop. 

The announcement comes as Riviera also revealed that bookings for Riviera Radiance and Riviera Rose, which both launch next year, are 20% up against the rest of the fleet. 

“To meet demand, we’ve ordered a new ship,” Billing explained. “Around 78% of our river customers that come to us via agents are new to Riviera.”

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