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Cathay Pacific now offers onboard WIFI for first and business class passengers

The airline plans to extend the service to members of its cathay diamond mileage programme.

Cathay Pacific  customers travelling via first or business class may now enjoy complimentary Wi-Fi service on their flight.

This latest  enhancement the airline made to inflight customer experience is bound to keep passengers connected to colleagues or loved ones on the ground anywhere in the world. 

Cathay Pacific has provided complimentary Wi-Fi services to its first class customers since 2022. However, following successful trials on selected flights, the airline now extends the service to those travelling on business class on all  connected aircraft.

The airline also announced its plans to extend the service to Cathay Diamond members in all cabins by November of this year.

Chief customer and commercial officer Lavinia Lau said: “At Cathay Pacific, we  are committed to investing in and further elevating the experience we provide for  our customers. With complimentary Wi-Fi now available to customers travelling in  first and business class, and coming soon to our Cathay Diamond members, they  can stay connected in the air whether travelling for business or leisure.’’

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A travel influencer said social media has become a 'copycat rabbit hole' with little support for original content creators

• Bree Rose, a travel photographer, said many original content creators have been left behind.
• Rose said she thinks Instagram's algorithm favors trend-driven content over originality.
• She also said social-media platforms should be more transparent and address creators' mental health.

Bree Rose, a popular travel photographer and content creator , has made a living posting stunning photos on her Instagram for years, from mountain vistas in Washington state to bright blue swimming holes in Mexico and whimsical castles in France.

After getting her first big brand deal in 2018, she was able to go full-time with content creation in 2019 and has been doing that since. Rose's account, @eyeofshe , has more than half a million followers.

But she said social media just isn't what it used to be.

"I spent six years where I feel like I really mastered a skillset. I mastered my style of photography for me and for my brand," Rose told Business Insider. "And then Instagram started wanting to compete with TikTok."

Whereas in the past, it was possible to make great content, post it on your page, and get rewarded with engagement, Rose said she feels like succeeding on the platform today requires a constant grind and keeping up with every new trend. She said it no longer feels like creativity is being rewarded in the same way, despite Instagram's branding as a platform for creatives.

Rose is not alone among Instagram creators who have complained about a decline in engagement and reach or about the platform's transition to video despite its origins as a photo-sharing app. She said she's talked to plenty of influencers who feel the same way she does — that social media companies don't care about the people who actually fill their apps with great content.

"You absolutely feel disposable," she said, discussing how she thinks the companies view influencers. "A lot of us pioneered this whole travel-creator world, and it's sort of just like, 'Okay, thanks. You use our platform — awesome. All we really want is billions of more people doing this.'"

View this post on Instagram A post shared by Bree Rose ✨ Travel & Experiences (@eyeofshe)

Meta, Instagram's parent company, did not respond to a request for comment from BI about Rose's specific concerns.

Some creators feel like the platforms don't care about them

Certainly part of the change is the sheer number of people trying to be influencers , increasing competition.

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A Morning Consult poll conducted last year found that 57% of Gen Zers surveyed said they would like to become an influencer. Goldman Sachs analysts have estimated that the creator economy will be worth $480 billion by 2027.

As a result of the influx of newer influencers, longtime content creators are seeing a decline in their audience engagement.

"Creators that were able to get a big buzz or get a huge following back in the day, they're experiencing some drop-off," Julia Broome, a social-media manager , previously told Business Insider.

Rose said she thinks part of that is Instagram not showing her content to the vast majority of her followers. She said some of her followers have wondered why she does not appear in their feeds. Years ago, when she had closer to 200,000 followers, she said a photo might get 28,00 likes. Now, she said, a similar photo might get 6,000 likes even though she has twice as many followers.

She also sees the platform turning into a "weird, copycat rabbit hole," and that several creators will post the exact same shot at the exact same waterfall or post videos of the exact same top five places to eat in Los Angeles. It's basically the exact same content, just from a different creator and on a different account.

She said some longtime creators she knows have been able to continuously grind and evolve with the platform or make strong enough of a personal connection with their followers that they have not seen as big a drop-off in engagement.

But she and others she has spoken to feel like they're left with trying to "feed the beast" — the never-ending demand for on-trend content — just to "get a little bit of that attention back because a lot of our accounts have been forgotten."

Content creation can take a toll on mental health

Rose said she'd like to see more transparency from social media companies about their algorithms and how they decide what content to promote.

Social media companies are regularly making promises to address concerns about the mental health of their users, especially kids, including in front of Congress. She thinks they should also be having open conversations about how they can protect the mental health of their creators.

For one, she feels like if she takes a break from social media, the platform then punishes her account by serving it to fewer people resulting in fewer views, but sometimes she needs those breaks.

"I feel like they want you to feel like you constantly have to be online," she said, adding, "It's become this endless hamster wheel that just keeps going faster and faster, and you're just trying to keep up."

Meta did not respond to a request for comment about this. The company has a website dedicated to resources for Instagram creators , including tips and explanations about its ranking system and algorithms. There is not a specific section addressing creator mental health, though a blog post from Mental Health Awareness Month in 2023 briefly addressed the issue.

Rose recently posted to Instagram about how much she has been struggling with content creation and was shocked by how big of a response it got, including from fellow creators who said they are feeling the same way.

She said influencers are often hesitant to discuss things like this because strangers online will criticize them for not acknowledging how privileged they are for doing things like traveling for a living.

"I understand my privilege. I started from being a backpacker and having no money," she said, adding she still loves her job and sees herself working in social media long-term. "But it doesn't take away from the fact that it is a constant grind, and there are a lot of mental health issues that come from doing it."

Have a news tip or a story to share about influencing or content creation? Are you a content creator who wants to share your perspective? Contact this reporter at [email protected] .

Watch: Ulta Beauty's CMO says the brand's most effective influencers are its store associates

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Aims Games: Te Kura o Te Moutere o Matakana students travel by boat for event daily

Most athletes are crossing roads to get to the 2024 Zespri Aims Games , but the team from Te Kura o Te Moutere o Matakana is crossing the moana.

Waking up early every day this week, the school’s Year 7 boys are making their way from Matakana Island to the Tauranga mainland by boat.

And with just 28 children on the school roll, this little school is proving size doesn’t matter.

This is their first-ever Aims Games, and they have students taking part in pūkura (badminton) and poitūkohu (3x3 basketball).

Team manager Emoana Consedine said it was “extra special” for rangatahi from such a small school to be represented in a tournament as big as Aims.

The Zespri Aims Games is an annual week-long sports tournament for intermediate-aged students from around the country and overseas.

More than 390 schools have entered across the 27 sporting codes this year, stretching from Northland to Southland, as well as international schools from the Cook Islands and Fiji.

It has been 20 years since the first ever Aims Games and this year there were nearly 13,000 athletes competing – more than the Paris 2024 Olympics.

“They get to be immersed in a big event and be included despite living on a separate island. It is such a rich experience for them,” Consedine said.

“I have not yet met a school smaller than ours. But size means nothing.”

Consedine said the team had been waking up at 6am to catch “the school boat” Miss Ida from Matakana Island to Tauranga by 7.30am just to compete in the tournament.

“It’s almost 12 hours until they get home at the end of the day … So there’s extra mahi for the kids.”

Consedine said they hadn’t been able to get enough players to make a team before now.

“We’ve brought our only four seniors this year. This opens the doors to bring five or six next year. Now, it seems possible.”

After every game, the boys have been shaking hands with their opposition and referee.

“It’s the little things like that that are big. They are embodying the way they’ve been raised.”

It was obvious it meant a lot to the Matakana students to have the opportunity to represent their school and their moutere (island).

They were making the most of the games, cheering each other on from the sidelines.

Now, they can feel proud knowing they represented their moutere at the biggest ever Aims Games with a goal of returning with a bigger team next year.

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• Super Typhoon Yagi, the most powerful storm in Asia this year, hit Hai Phong and Quang Ninh northern provinces of Vietnam with winds of up to 203 km/h in the morning of 7 September, according to the Indo-Pacific Tropical Cyclone Warning Center. State media reported 4 fatalities and more than 78 people injured in the region. A dozen fishermen are missing at sea. The strong winds and flying debris have caused damage to buildings and vehicles, with falling trees leading to power outages in the capital, Hanoi.
• As of 20:00 local time (15:00 CEST) on 7 September, the state meteorology agency said the storm was still producing winds of up to 102 km/h as it moved inland. Satellite imagery shows the eye of the storm was southwest of Hanoi by then and is expected to move into northernmost Laos by Sunday evening.
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5 Principles Of Effective Cold Outreach

Cold outreach could involve emailing or calling a prospect or reaching out on social media. Even though it may not be the most exhilarating task, cold outreach can uncover valuable opportunities.

Published Sept. 10, 2024

PPAI Media Staff

Most sales professionals wouldn’t rate cold outreach as their favorite activity. Nearly half (48%) fear making cold calls and consider cold calling a bad time at work. Cold outreach could involve emailing or calling a prospect or reaching out on social media. Even though it may not be the most exhilarating task, cold outreach can uncover valuable opportunities.

That’s why Kirill Skurikhin, a copywriter and SEO specialist, says cold outreach is vital. Not only does it give you direct access to your target market, but it has the potential to yield a high return on investment. If the prospect likes what they see, you could land a first meeting that could turn into a closed deal.

So, how do you get it right with your cold outreach? Skurikhin contributed a piece for the CRM Lab blog that explains some best practices. We share his insight in this issue of PromoPro Daily .

1. Curate your prospect list. It’s important to create a list of people you want to reach. To build your list, Skurikhin suggests researching your target market. Get to know their demographics and challenges. This insight can help you tailor your outreach efforts. Use industry databases and sites like LinkedIn to get your information. Then, Skurikhin says you can segment and personalize your list by categories like industry or job title.

2. Craft a compelling message. Your message should capture attention immediately and make them want to learn more. How can you do this? Skurikhin says you can start by addressing their specific challenges and telling a story about how your solution can help alleviate these issues. Just be sure to keep it concise, he says, and wrap up with a call to action. 

3. Personalize your approach. This shows that you’ve done your homework and helps you build a more authentic connection. Always use the prospect’s name in your outreach and mention any personal or business achievements. Skurikhin says you should also offer customized solutions that fit their specific issues. This helps you build credibility from the start.

4. Time your outreach. According to Skurikhin, timing matters — a lot. Don’t reach out to prospects during busy times like the holidays or when you know they’ll be busy. Be sure to consider their time zone and make sure you email or call at a time when they’re most likely to engage.

5. Follow up. The prospect may not respond to your first outreach, and that’s OK. The key is to keep trying to connect. Keep your follow-up respectful and helpful, Skurikhin says, and do your best to show that you value their time and input. You want the prospect to know you’re committed to truly helping them — not just making the sale.

In many ways, your sales success hinges on your cold outreach. It’s a foundational activity that can help you gather valuable insights and build a robust pipeline.

Compiled by Audrey Sellers Source : Kirill Skurikhin is a copywriter and SEO specialist who contributes to the CRM Lab blog

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