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Tourism, Trade and the WTO: A Joint Communication from UNWTO, WTO, ITC and WTTC

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PR No. : PR18072

Geneva, Switzerland, 8 October 2018 – T he World Tourism Organization (UNWTO  ), the World Trade Organization (WTO), the World Travel & Tourism Council (WTTC), and the International Trade Centre (ITC) have issued the joint communication "Tourism, Trade and the WTO" affirming the importance of enhanced global cooperation on trade & tourism, and encouraging greater participation of the tourism sector in trade policy.

Released to coincide with the 2018 WTO Public Forum, this joint communication aims to highlight the importance of tourism, while also emphasizing the crucial role of the WTO in ensuring the smooth and predictable functioning of trade, including for the tourism sector.

According to WTTC, between 7 and 19 million new jobs could be created in the G20 countries alone by investing in biometrics and new airport infrastructure to make existing terminal facilities and processes more efficient, more secure and seamless for passengers. In addition, GDP associated with travel and tourism grew one and a half times more than the world economy in 2017, at 4.6%, and the projections indicate that the sector will continue to outpace global economic growth. 

Under the main theme of “Trade 2030”, the WTO Public Forum's sub-themes for 2018 are sustainable trade, technology-enabled trade, and a more inclusive trading system.  Projections extending to 2030 indicate that the tourism sector is expecting continued rapid growth, with international tourist arrivals worldwide expected to increase by 3.3% per year to reach 1.8 billion by 2030, according to UNWTO’s long-term forecast report Tourism Towards 2030 .  At the same time, the market share of emerging economies, which has already increased from 30% in 1980 to 45% in 2016, is expected to reach 57% by 2030, equivalent to over 1 billion international tourist arrivals.

It must be further emphasized that the international trading system has enormous effects on international tourism, not only with regards to the transport of tourists across borders, but also the procurement of the multitude of goods and services –from safari jeeps to restaurant chefs to hotel accounting software – essential for the supply of international tourism

To shed further light on developments in the tourism sector, a dedicated session was held at the 2018 WTO Public Forum on 3 October from 14:00-15:30. Organized by the WTTC, UNWTO, ITC and WTO, " Innovation and digital transformation for sustainable and inclusive tourism " featured a top-level panel of speakers whom explored how to prevent disruptions and ensure the continued functioning of the global tourism industry.  These included Franck Mwe di Malila, Ministre of Tourism, Democratic Republic of Congo;  Gloria Guevara Manzo, President and Chief Executive Officer, WTTC;  Jaime Alberto Cabal Sanclemente, Deputy Secretary-General, UNWTO;  Arancha González, Executive Director, ITC; and Torbjörn Fredriksson, Chief, ICT Policy Section, United Nations Conference on Trade and Development.  The session was moderated by Dale Honeck, Senior Counsellor, WTO’s Trade in Services and Investment Division. 

This joint communication follows earlier tourism & trade-related publications by the four organizations, including: 

UNWTO Tourism Highlights: 2018 Edition

https://www.e-unwto.org/doi/book/10.18111/9789284419876

Travel and Trade linkages

https://www.wttc.org/publications/other/travel-and-trade-linkages/

TOURISM AND TRADE: A GLOBAL AGENDA FOR SUSTAINABLE DEVELOPMENT       ( http://www.intracen.org/uploadedFiles/intracenorg/Content/Publications/Tourism_and_Trade__low%20res_2014-2015-335.pdf )

WTTC is the body which represents the Travel & Tourism private sector globally. Members consist of CEOs of the world’s T&T companies, destinations, and industry organisations engaging with Travel & Tourism. WTTC has a history of 25 years of research to quantify the economic impact of T&T in 185 countries.

Travel & Tourism is a key driver for investment and economic growth globally. The sector contributes US$8.3 trillion or 10.4% of global GDP, and accounts for 313 million jobs or one in ten of all jobs on the planet.

For over 25 years, WTTC has been the voice of this industry globally. Members are the Chairs, Presidents and Chief Executives of the world’s leading, private sector Travel & Tourism businesses, who bring specialist knowledge to guide government policy and decision-making and raise awareness of the importance of the sector.

WTTC’s annual Global Summit brings together over 800 delegates to discuss the opportunities, challenges and issues facing the industry, while its Tourism for Tomorrow Awards recognise the industry’s power to be a positive force in sustainability. Next year’s WTTC Global Summit will take place in Seville, Spain on 3-4 April 2019.

For more information visit www.wttc.org/

Follow WTTC on Twitter | Facebook | LinkedIn | Instagram

About the International Trade Centre

The International Trade Centre is the joint agency of the World Trade Organization and the United Nations . ITC assists small and medium-sized enterprises in developing and transition economies to become more competitive in global markets, thereby contributing to sustainable economic development within the frameworks of the Aid-for-Trade agenda and the United Nations’ Sustainable Development Goals. For more information, visit www.intracen.org

Follow ITC on Twitter | Facebook | LinkedIn | Instagram

Founded in 1995, the World Trade Organization (WTO) is the only international organization dealing with the global rules of trade between nations. Its main function is to ensure that trade flows as smoothly, predictably and freely as possible. At its heart are the WTO agreements, negotiated and signed by the bulk of the world’s trading nations and ratified in their parliaments. For more information visit www.wto.org

Follow the WTO on Twitter | Facebook | LinkedIn | Instagram | YouTube | Weibo

UNWTO Communications Department

Tel: (+34) 91 567 8100 / Fax: +34 91 567 8218 /  [email protected]

Follow us on  Facebook ,  Twitter ,  Instagram ,  YouTube ,  LinkedIn  and  Flickr .

[1] Behind only chemicals and fuels, and ahead of automotive products, and accounting for 30% of global services exports. In many developing countries, tourism is the top export category (UNWTO World Tourism Highlights, 2018 Edition).

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Caroline Beteta

Caroline Beteta serves as president & CEO of the industry-led Visit California, a nonprofit organization created to market California as a premier travel destination to increase the state’s share of tourism-related revenues. She simultaneously serves as a strategic advisor for the Governor’s Office of Business & Economic Development (GO-Biz). She is responsible for implementing Visit California’s global marketing program on behalf of the organization’s more than 18,000 investors and serves as the lead spokesperson for California’s travel industry. In her tenure, she has overseen a decade of growth for California’s travel industry, peaking in 2019 with a record $144.9 billion in economic benefit to the state. She has shepherded the growth of Visit California into a global marketing franchise and helped restore travel and tourism following numerous natural and economic crises.

She has previously served as Chair of the Board, as well as Acting CEO for Brand USA, where she provided strategic direction for the $200 million global program, interfacing with national congressional leaders and the administration. During a two-year term as National Chair of the U.S. Travel Association, she guided the successful merger of the Travel Industry Association with the Travel Business Roundtable and the creation of Brand USA. Caroline was recently elected to the U.S. Travel Association Executive Committee and serves as Vice Chair. Caroline also serves on the Executive Committee of the World Travel and Tourism Council — Visit California was the first destination marketing organization invited to join the WTTC.

Caroline has received numerous awards for her creative work and leadership in the travel industry, including induction into the U.S. Travel Association’s Hall of Leaders.

Caroline holds a bachelor’s degree in International Relations from the University of California, Los Angeles and a master’s degree in Public Administration/ Intergovernmental Affairs from the University of Southern California. She also completed the Stanford Graduate School of Business Executive Marketing Management Program.

Matthew Sabbatini

Matthew Sabbatini is the chief operating officer for Visit California. Since stepping into the COO role in 2015, he has successfully scaled the organization as its budget more than doubled to $131 million while keeping operational costs at less than half the national average for nonprofits. He oversees finance, human resources, information technology, assessment revenue and California Welcome Centers, as well as financial and accounting policies, technology systems, personnel and organizational controls. Matt has continued the organization’s 24-year string of unqualified financial audits.

Since 2004, Matt has worked at Visit California to create an efficient global operating infrastructure to support Visit California’s mission. He has led the charge on cost-effective and innovative operational tools to scale Visit California’s international program of work, including the Dream Big Dividend operations activation plan. He previously served as vice president of operations; senior director of finance, human resources and information technology; and operations manager and commission liaison, managing all aspects of the organization's operational systems while acting as a direct liaison with Visit California’s board members and numerous committees.

Matt has more than 24 years of operations and executive experience and is the recipient of the 2011 Business Journal's CFO of the Year. Matt holds a bachelor’s degree in accounting and a master’s degree in finance from Colorado State.

Ryan Becker

Ryan Becker is the vice president of Communications for Visit California. He leads the teams responsible for corporate communications, media relations, industry relations and public affairs.

Ryan has worked at Visit California since 2012, where he has successfully guided the organization’s strong PR presence and crisis response efforts. Before joining Visit California, he spent more than 10 years as a journalist, primarily as a newspaper editor. 

Ryan holds a bachelor’s degree in journalism from Cal Poly San Luis Obispo and a master’s degree in business administration from California State University, Sacramento. A California native, Ryan enjoys the state’s active lifestyle. He seizes every opportunity to snowboard in the Sierra or SCUBA dive along California’s spectacular coastline. He lives in Sacramento with his family.

Lynn Carpenter

Lynn Carpenter is vice president of Marketing for Visit California. Lynn oversees all of Visit California’s marketing, including advertising, cooperative promotions, travel trade, web and interactive, and publications.

Lynn steers a marketing budget that has grown from $6 million in 2006 to $131 million today. Under her leadership, Visit California has marketed the state as a place of abundance and opportunity. Lynn has added international offices in China, Mexico, and South Korea – among others – to Visit California’s portfolio, spreading the state’s brand around the globe in an effort to grow California’s share of tourism revenues. Lynn has more than 20 years of professional marketing experience and extensive knowledge of online technology promotions and brand development. She began her career in the technology industry, serving as Vice President of Marketing at Netscape Communications and AOL Time Warner. She crossed the threshold into the travel industry as Executive Director of Marketing and Sales for Mammoth Mountain Resort. She is a resident of Loomis, where she lives with her husband and two children. They enjoy spending their time in the outdoors.

Leona Reed serves as the Associate Vice President of Global Marketing for Visit California. She leads the international marketing team and oversees brand advertising, cooperative marketing, digital content, travel trade and public relations initiatives for Visit California’s 13 target international markets: China, United Kingdom, Canada, Mexico, Australia, Brazil, Japan, Germany, France, South Korea, Italy, Scandinavia and India.

California welcomes over 17 million international visitors annually who infuse more than $25 billion into the state’s economy through direct spending. In her 17 years working to promote California tourism and grow the international program, Leona has represented Visit California across the world as a spokesperson, strategist and collaborative marketer. Prior to her current role, Leona served as the European marketing director for Visit California, managing all aspects of Visit California’s marketing programs in Europe, as well as international media relations manager, directing all communications and public relations efforts for Visit California’s international markets.

Erika DiProfio

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Phone 916-233-0230 [email protected]

Jamie St. Pierre

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Gwynne Spann

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Heather Huckeba

Phone 916-319-5413 [email protected]

Brian Wright

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Scott Plamondon

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Stephanie DeVries

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Jordan Kerr

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Terry Minton

Phone 916-233-0248 [email protected]

Scott Virshup

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Jonathan Lopez

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Communications

Angie Pappas

Phone 916-233-0255 [email protected]

Amy Chambers

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Phone 916-233-0267 [email protected]

Phone 916-233-0257 [email protected]

Tori Cruz-Fuchs

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The book's introductory chapter examines the relationship between tourism and international relations and argues that the scholarly engagement with Tourism would be incomplete without acknowledging and assessing the political impact of international tourist activity through the scope of International Relations (IR). This is achieved not only with the detailed overview of the book's rationale, structure, and key themes, but also by introducing five key IR theories to draft an appropriate methodology towards the study of tourism as a form of international relations. While the field of Tourism benefits from identifying the act of tourism as one with significant socio-political implications, shedding light on the relationship between tourism and IR also benefits the latter. The field of International Relations, which has hitherto focused on the political discourse between state actors is set to substantially broaden its scope by attending to an overlooked non-state political actor: the tourist.

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Table of Contents

• Tourism Management
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• International Relations
• General Sustainable Development Goals

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International Trade and Tourism - A Global Agenda for Sustainable Development (own-initiative opinion)

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Key points:

As tourism is growing at a faster rate than the overall economy, it is clearly an important driver of employment and economic growth. As such, tourism and international trade are determining factors in achieving the goals of the 2030 Agenda for Sustainable Development (SDGs). The European Economic and Social Committee (EESC) therefore proposes that the stakeholders responsible in the economic sectors concerned be explicitly involved in achieving the SDGs through relevant statements of commitment.

The EESC draws attention to the importance of financial planning for implementing political priorities and underlines the significance of budgets as the most efficient means of implementing policy. It therefore calls for consideration to be given to the importance of tourism, not least by revising the latest proposal for the 2021-2027 multiannual financial framework (MFF) to incorporate a separate budget line for tourism.

The relatively low barriers to market entry in the tourism sector must not be economically and socially detrimental to those working in tourism. The EESC also calls for measures to harmonise or recognise training, professional standards and vocational qualifications in tourism, that consolidate efforts to introduce a European vocational qualifications passport and promote lifelong learning in tourism.

Since it is clear that international tourism, aside from being important economically, also plays a significant role in promoting understanding among peoples and breaking down prejudices and therefore strongly supports the external impact of the EU, particular forms of tourism such as cultural tourism and social tourism should be supported through specific measures. Furthermore, the EESC draws attention to the need to promote tourism relating to health, sport, agriculture, the environment and other.

The sustainability of tourism is also heavily dependent on choosing forms of transport that are as environmentally friendly as possible; particular attention should therefore be paid to the prudent and responsible use of means of transport.

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