south australia tourism slogan

The truth behind THAT cheeky new SA tourism ad

A cheeky new tourism campaign for South Australia that made its debut on Wednesday has left many Aussies wondering who is behind the supposed April Fool's Day joke.

The new campaign invites visitors to “go down south with your mouth” and indulge on the wine, food and “unforgettable experiences” available in the state.

In an extensive press release, which accompanies a website, Facebook and Instagram pages, the travel initiative’s creators claimed it was in response “to a year of adversity and commercial hardship”.

“While we can’t travel abroad, South Australia is a mesh of exciting, multicultural cuisine with industry personnel from all over the world calling it home,” the press release reads.

“Our diverse pocket of Australia is home to world-class chefs, industry-leading winemakers, and producers of the most sought after organising delights.”

The campaign has created quite a stir online, but South Australia tourism says they’re not behind it.

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“It’s certainly not us,” a spokeswoman told Yahoo News Australia.

The South Australian Tourism Commission tweeted about the Taste Down South initiative to put some queries to rest.

“Folks, it's not us - not even sure we want to buy the T-shirt TBH (to be honest),” the commission wrote, noting the array of merchandise for sale.

View this post on Instagram A post shared by Taste Down South. (@tastedownsouth)

So who is behind the cheeky idea?

A phone number for a Taste Down South representative, Clarke Reid, goes straight to voicemail and requests made by Yahoo News Australia for comment haven’t been returned.

Despite an office being listed in Adelaide, the company’s home appeared to be in Queensland and linked to the two men behind the “CU in the NT” tourism campaign, the ABC reported.

Adam Blackburn and Blaze Tripp are directors of ICBM, which the Taste Down South website is registered to, the publication said.

The pair admitted in a podcast last year they were responsible for the Northern Territory initiative.

"We're just a couple of blokes that are knocking up some ideas," Mr Blackburn said at the time.

"It's an invitation to the greatest territory in the world mate, that's what it is."

No matter where it came from, the new campaign has garnered some laughs online.

“Suddenly, I really want to go to Adelaide. But also, Betoota – dat you?” one woman said, referencing the satirical website.

“I’ve been to Adelaide. The food scene there is amazing enough to pull off this ridiculous slogan,” another person wrote.

Others called it “brilliant marketing” that will get people talking no matter what.

Yahoo News Australia has contacted the company behind the "CU in the NT" campaign.

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Lenny Kravitz’ 1993 hit ‘Are You Gonna Go My Way’ soundtracks a new SA tourism campaign launched today as the state nears $10 billion in annual visitor expenditure.

Lenny Kravitz soundtracks the latest SA tourism ad. Graphic design: James Taylor/InDaily.

The ‘Travel Our Way’ campaign created by Kent Town creative communications agency Fuller will hit screens this weekend during the AFL Grand Final broadcast encouraging interstate travellers to visit South Australia.

Featuring experiences like Port Lincoln shark cage diving and heli-camping at Rawnelsey Park Station, alongside locations like the Prairie Hotel in the Flinders Ranges and the d’Arenberg Cube in McLaren Vale, the advertisement aims to showcase the diversity of SA.

The Malinauskas Government says the campaign cost $8.35 million and will be shown across TV, outdoor, cinema, digital and social media.

[solstice_jwplayer mediaid=”Laaixw3Y” title=”Travel Our Way via South Australian Tourism Commission” /]

It comes after Tourism Research Australia released new data revealing nearly $10 billion was spent by tourists in SA in the year ending June 2023, up from $6.1 billion the year prior. This includes $1 billion of international expenditure; just shy of the $1.2 billion achieved pre-pandemic.

Tourism Minister Zoe Bettison said the $9.9 billion figure was an all-time-high level of expenditure and came off the back of new major events like AFL Gather Round and LIV Golf Adelaide.

“There is huge competition across the states and territories to get a bigger slice of the tourism pie,” she said.

“We are focused on growing tourism and making sure South Australia is front and centre for Australians considering a holiday.

“Travel Our Way will capitalise on the positive energy and great momentum we’ve seen in South Australia over the past 18 months and the increased attention we’ve got from interstate thanks to our hugely popular new major events.”

South Australian Tourism Commission CEO Emma Terry said the new campaign was a “strong call-to-action to visitors across the nation”.

“Over the past nine months, I’ve been out across the state meeting with operators and seeing firsthand what they have to offer,” she said.

“Our objective for this campaign was to capture some of these world-class offerings and the feeling you get from holidaying in South Australia; whether you are soaking up the atmosphere at an event or festival, discovering wildlife in their natural habitat, enjoying incredible food, or just relaxing with family and friends.

“Australians are spoilt for choice when it comes to potential destinations to visit; this campaign is designed to cut through and inspire them to Travel Our Way.”

Fuller Brand Communication’s Will Fuller said the creative agency was excited to work with SATC on the campaign and “wanted it to feel authentic, honest and unashamedly ‘Our Way’”.

“We are a destination that has always offered experiences that are real, raw and rugged. But the success of recent major events has also given our people a newfound confidence and an energy that we wanted to capture and share with the rest of the world,” Fuller said.

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South Australia’s new tourism campaign launches as industry hits $9.9 billion record-breaking year

South australia’s new tourism campaign will hit television screens for the first time this weekend, when it airs during the broadcast of the afl grand final targeting the state’s biggest interstate market..

The new campaign launched today on the back of record new data released by Tourism Research Australia this week showing total visitor expenditure in South Australia in the 12 months to June 2023 hit $9.9 billion – a new all-time high for the state.

Featuring some of the state’s tourism icons, the new campaign calls on visitors to ‘Travel Our Way’ – an appeal to both come to South Australia and to experience a uniquely South Australian way of travelling.

The high-impact television commercial (TVC) features destinations and experiences that are distinctive to the state and is backed by the worldwide hit and Australian chart topper ‘Are You Gonna Go My Way’ by Lenny Kravitz.

Travel Our Way showcases some of South Australia’s most unique tourism offerings including shark cage diving in Port Lincoln – the only place in Australia where a visitor can have this experience, heli-camping at Rawnsley Park Station, the iconic Prairie Hotel in the Flinders Ranges & Outback, and the vast coastlines of Yorke Peninsula.

The $8.35 million campaign launches off the back of strong momentum in tourism in South Australia and increased national attention, boosted by Australian-first new major events like the AFL Gather Round and LIV Golf Adelaide.

Travel Our Way aims to drive domestic visitation and expenditure, with an emphasis on the state’s three biggest markets – Victoria, New South Wales and South Australia – together worth more than $7.9 billion to the state.

Delivering on its election commitment, the State Government contracted a South Australian advertising agency to produce the campaign. Adelaide based Fuller Brand Communication was awarded the project, following a procurement process involving the new Creative Services panel announced in April.

Travel Our Way is being launched across TV, outdoor and cinema, as well as digital and social media.

Watch the 60-second TVC here

Attributable to Zoe Bettison

Strong growth in interstate and international expenditure over the year helped drive the state’s visitor economy from $6.1 billion at June 2022 to the current level of $9.9 billion, an increase of $3.8 billion in just 12 months.

International expenditure in the state increased by 24 per cent in the last quarter alone, and is now worth $1 billion, just shy of its pre pandemic $1.2 billion.

There is huge competition across the states and territories to get a bigger slice of the tourism pie.

As a State Government, we are focused on growing tourism and making sure South Australia is front and centre for Australians considering a holiday.

Travel Our Way will capitalise on the positive energy and great momentum we’ve seen in South Australia over the past 18 months and the increased attention we’ve got from interstate thanks to our hugely popular new major events.

This campaign aims to stand out in an incredibly competitive market to get Australians to Travel Our Way and continue to build on our state’s strong momentum which has seen visitor expenditure in South Australia hit a record-high $9.9 billion.

On the back of our government’s commitment, I am also really pleased that this new campaign is produced by a South Australian agency, for South Australia.

Attributable to Emma Terry, CEO, South Australian Tourism Commission

Travel Our Way is a strong call-to-action to visitors across the nation to both travel to South Australia and to experience a uniquely South Australian holiday.

Over the past nine months, I’ve been out across the state meeting with operators and seeing firsthand what they have to offer.

Our objective for this campaign was to capture some of these world-class offerings and the feeling you get from holidaying in South Australia; whether you are soaking up the atmosphere at an event or festival, discovering wildlife in their natural habitat, enjoying incredible food, or just relaxing with family and friends.

Australians are spoilt for choice when it comes to potential destinations to visit; this campaign is designed to cut through and inspire them to Travel Our Way.

Attributable to Will Fuller, Managing Director, Fuller Brand Communication

As an independent, family-owned creative agency that was founded in regional South Australia, we were excited by the opportunity to work with the SATC on our state’s tourism campaign and wanted it to feel authentic, honest and unashamedly ‘Our Way’.

We are a destination that has always offered experiences that are real, raw and rugged. But the success of recent major events has also given our people a newfound confidence and an energy that we wanted to capture and share with the rest of the world.

Our predominantly local creative team, including cast and crew, traversed the state to capture unique and truly memorable South Australian moments; diving with sea lions off Eyre, camping in the Flinders, and a beach party at the shack on the Yorke Peninsula.

By engaging renowned director Mark Webber, Travel Our Way is designed to feel like a movie trailer for our state, leaving the viewer wanting to make the trip to see the real thing.

Attributable to Tony Smith, Director, Rawnsley Park Station

The domestic market is incredibly important to places like the Flinders Ranges and Outback, it is our core market, a major part of our customer base.

We hear from domestic travellers that they love the South Australian outback because it is so accessible from Adelaide relative to other outback regions around the country and it is so unique.

To be featured in South Australia’s new domestic tourism campaign is a wonderful boost and will help us as we work to continually improve our offering and infrastructure and support the people who help run our business.

We look forward to having extra eyes on our state’s outback and getting South Australia’s fair share of the domestic market.

Come and Say G’day

Come and Say G'day, Ulu r u, Uluru-Kata Tju t a National Park, Northern Territory © Tourism Australia

Come and Say G’day  is Tourism Australia’s new global campaign to support the Australian tourism industry rebuild.

Come and Say G’day is the next instalment of Tourism Australia’s There’s Nothing Like Australia global brand platform. With travel being restricted for the last two years, Come and Say G’day is a joyful, creative and unmistakably Australian invitation to the world. The multi-channel campaign will introduce the world to two lovable CGI animated characters; Ruby, a souvenir kangaroo, voiced by Australian actor Rose Byrne, and Louie, a toy unicorn, representing international visitors, voiced by actor Will Arnett.

The Come and Say G’day campaign is set to run across Tourism Australia’s 15 key international markets from October 2022 and aims to support the tourism industry’s recovery by driving demand for travel to Australia. The campaign will capture the world’s imagination with a short film and television commercial (TVC) as well as print and high-impact out-of-home creative, social, digital, editorial and partner advertising. The music featured in the TVC is a re-interpretation of the classic Australian anthem Down Under , by up-and-coming band King Stingray, who sing in both English and Yolŋu Matha - an Indigenous language from North East Arnhem Land, Northern Territory.

Come and Say G'day tv advert

How to get involved.

Tourism Australia has developed a campaign toolkit with campaign information, social media tools and a range of static and video assets for operators. Industry are encouraged to download the toolkit and utilise the assets in their own digital and social channels. In addition, industry are encouraged to get involved in the campaign by:

• Sharing product/experience photos and tagging #comeandsaygday and #seeaustralia so they can be promoted on Tourism Australia’s social media channels. Images selected will be credited and tagged in any content used.  
• Subscribe to Tourism Australia’s weekly industry e-newsletter Essentials for updates on how to get involved.
• Download images and videos free of charge from Tourism Australia’s Asset Hub .
• Ensure product information and rates are up to date with partners and on distribution channels, including on the Australian Tourism Data Warehouse.

G'day, the short film

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SA Tourism Commission 'in discussions' with Taste Down South campaign over use of film library

By Isabel Dayman

Topic: Tourism and Leisure Industry

The Taste Down South logo that now appears on merchandise such as stickers and stubby holders. ( Taste Down South )

The South Australian Tourism Commission (SATC) says it has had "discussions" with the creators of the unofficial Taste Down South tourism campaign about the use of film library vision.

Key points:

• An unofficial tourism campaign for South Australia with a suggestive slogan appeared last month
• The SA Tourism Commission says it has contacted the organisers
• It says they have used videos without permission

The campaign, which purports to promote South Australian food, wine and tourism, sparked controversy last month for its risque slogan , "Go Down South, With Your Mouth", taken by many as a double entendre.

The SATC immediately distanced itself from the campaign, with a spokesperson saying at the time: "It's so not us."

The campaign video features aerial flyovers of vineyards and coastlines, sumptuous wine pouring into glasses by open fires and a professional logo.

SATC chief executive Rodney Harrex told ABC Radio Adelaide the campaign's creators had "accessed [the commission's] film library".

"We've been engaged in discussions with them," Mr Harrex said.

"We just don't think that's the right way to promote South Australia [and it had] nothing to do with the South Australian Tourism Commission.

"We have been focusing on promoting this state, and we want to thank South Australians for the great support in getting out and supporting South Australia."

When questioned about the nature of those discussions, Mr Harrex only said the commission had "reached out to [the creators]".

The ABC understands no terms or conditions regarding the use of SATC vision have been breached.

Company based in Queensland

The Taste Down South website's domain information shows it is registered to ICBM Pty Ltd, located on the Gold Coast.

ICBM's website says it is an online marketing agency.

The company's directors are listed as Adam Blackburn and Blaze Tripp.

A still from the Taste Down South tourism campaign. ( Taste Down South )

In a podcast last year, Mr Blackburn revealed he and his friend Mr Tripp had created the brand "CU in the NT".

That campaign was ruled "obscene and offensive" by Northern Territory tourism authorities, and their products were banned by the City of Darwin from markets held on public lands at Mindil Beach and Nightcliff.

The ABC has contacted Mr Blackburn and Mr Blaze for comment.

Ellery Team BMW cars have been sponsored by Taste Down South since the Bathurst 6 Hour race at the start of April. ( Facebook: Tristan Ellery )

Mr Blackburn is also associated with an e-commerce business called Constant Supply.

Apart from promoting merchandise and legitimate tourist attractions and events in South Australia, Taste Down South's most recent social media posts are about an in-ground wine fridge.

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The Festival State

With a world class festival and events calendar that spans the whole year, you'll always find frivolity on your south australian itinerary. think festivals dedicated to australia's most watched game, or all things culinary excellence; australia's biggest cycling race, international sporting debuts or the world's second largest arts festival. there's a reason why south australia is known as the festival state., chihuly in the botanic garden, ozasia festival, vailo adelaide 500, adelaide film festival, national pharmacies christmas pageant, santos tour down under, what to do in south australia, there's a world of new experiences and things to do in south australia. get up-close to iconic australian wildlife only minutes away from adelaide’s cbd or swim with sea lions and sharks on our eyre peninsula. adelaide is a culinary playground with a delicious mix of fine dining restaurants, award-winning cafes, bustling food markets and booming boutique bars. south australia is home to 18 wine regions and has officially been named a great wine capital of the world..

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'Go down south, with your mouth': VERY suggestive tourism slogan for South Australia raises eyebrows - but is there more to the story?

• Cheeky SA travel ad launched with tagline 'go down south, with your mouth'
• State's tourism body denies responsibility for launch which may be a PR stunt 
• Marketers behind 'CU in the NT' campaign might be responsible for this one too  

By Alana Tindale For Daily Mail Australia

Published: 11:14 EDT, 31 March 2021 | Updated: 11:22 EDT, 31 March 2021

View comments

South Australia Tourism has denied responsibility for a cheeky travel ad with the tagline 'go down south, with your mouth'.

The marketers responsible for a 2019 stunt called CU in the NT - ostensibly about driving tourism to the Northern Territory - are believed be behind the latest release called Taste Down South.

The press release launched with a Youtube channel, social media, website and  merchandise, including t-shirts, stubby holders, caps and stickers.

A campaign called 'Taste Down South' for tourism in South Australia has been launched

In a launch video, a sultry female voice talks over a montage of location shots and footage such as red wine poured into a glass, a red steak and a woman running through a vineyard. 

'Why does it taste so much better, when you go down south?' the narrator said.

'Taste can decide our destiny and transport us back in time.

'But not any mouthful will do. Your tongue yearns for a certain sensation.

'It's time to go down south, with your mouth.' 

Merchandise with the tagline 'go down south, with your mouth' is already available online

Queensland marketer Adam Blackburn is believed to be behind the stunt and a similar 2016 campaign called CU in the NT

The official Facebook page of 'Taste Down South' told Daily Mail Australia 'we have hired the same team of marketers' that were behind CU in the NT.

Queensland digital marketers Adam Blackburn and Blaze Tripp are believed to be responsible for both campaigns through a company called ICBM Pty Ltd. 

According to his LinkedIn profile Mr Blackburn has been the Director of Constant Supply, a 'brand fulfilment for the digital age [offering] a unique approach to personalised branded merch and fulfilment' for the last four and a half years.  

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When asked whether the business was behind the 2016 stunt, the Taste Down South page said 'to be honest, we find [CU in the NT's] appeal a bit dry.'

When asked if the remark was on the record, the account replied: 'Naturally. We are about promotion, after all.' 

The page did not respond to further questioning.   

 The CU in the NT campaign has been very successful and merchandise is available to buy

Like the CU in the NT campaign, the business has merchandise for sale.

All with the tagline, 'go down south, with your mouth', a shirt costs around $40, a cap will set you back $35 and a wine carry cooler is $25. 

The CU in the NT Facebook page was active last week and photos posted on Instagram show tourists wearing CU in the NT branded gear, including face masks and thongs. 

South Australia Tourism told the ABC, 'it's so not us,' when asked whether they were responsible for the cheeky campaign.

Daily Mail Australia has also contacted Tourism SA. 

Share or comment on this article: South Australia tourism advert with the slogan 'go down south, with your mouth' raises eyebrow

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$6 million SA tourism campaign unveils commercial featuring Nick Cave promoting Barossa Valley

WATCH IT HERE: Local producers and a soundtrack by Australian musician Nick Cave feature in a spectacular new TV commercial promoting the Barossa Valley.

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NATURAL elements, local producers and a soundtrack by Australian musician Nick Cave feature in a new television commercial promoting the Barossa Valley as Australia's premier food and wine destination.

The commercial, launched today as part of a $6 million campaign to promote SA tourism, uses the tagline "Barossa. Be consumed".

It will appear on major television networks around Australia from June 2 and later in a digital and print media campaign targeting South Australian and interstate visitors.

The number of South Australians visiting the Barossa fell 44 per cent in the decade to last year while the number of interstate people considering visiting the region dropped by 45 per cent.

Tourism Minister Leon Bignell said the new commercial would be part of a strategy to promote the whole state as a food and wine destination.

"This will be the hook to get people to come to South Australia and visit other parts of the state," he said.

"The ad will make people sit up and take notice and has a focus on the elements: soil, fire, water and the vast South Australian sky.

"Importantly, it also features Barossa locals with generations of history in the region, which gives it a very natural and authentic feel."

Tourism Barossa chairman Chris Pfeiffer said the advertisement drew attention to the food produced in a region best known for its wine.

"The Barossa is known across the world for its iconic wines but now there are many great food producers and highly acclaimed restaurants to match," he said.

The latest commercial follows the Kangaroo Island "Let Yourself Go" campaign, which was launched in April last year. It has generated a 13 per cent increase in accommodation bookings on the island.

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The emotive Kangaroo Island commercial has been hailed by tourism and advertising commentators as a perfect example of how South Australia should market itself.

Both commercials were directed by Australian filmmaker Jeff Darling.

On his website, Mr Darling posted in December: "Shooting another piece for South Australian tourism. Great people and a great place to photograph."

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Distressed passengers watched on in horror as the 89-year-old was struck and killed by the packed tourist train.

An image of an Australian beach is doing the rounds online but there’s one detail that has people talking.

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South Australia celebrated with ‘accidentally’ X-rated tourism campaign

Tourism campaigns are all about enticing images and catchy slogans, but they’re not commonly known for their sexual innuendos.

That’s now changed thanks to an eyebrow-raising new press pack promoting the delights of South Australia .

The “campaign launch” press release purports to be a “domestic travel initiative”, complete with its own YouTube channel and social media pages.

It also includes a slick video featuring soaring aerial views of vineyards and coastlines, and glamorous fine dining.

But what’s really set tongues wagging is the slogan: “Go down south with your mouth.”

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And while viewers could easily be forgiven for thinking this euphemism is in innocent oversight, the video’s voiceover puts that theory to bed.

“Why does it taste so much better when you go down south?” she asks at the start of the clip.

The commentary continues innocuously enough for a few seconds before heating up again.

“Your tongue yearns for a certain sensation, your heart and soul flower through flavour,” she says.

The woman then continues: “Is it time to let our abundant delights burst in your mouth?

“Is it time to bask in an Australian bush, native to our southern lands?”

This can’t all be accidental, and Twitter agrees:

The ABC looked into the matter and found that local tourism authorities claim no responsibility for the advert.

In fact, it was the brainchild of two entrepreneurs who previously created a similarly jaw-dropping campaign.

Adam Blackburn and Blaze Tripp have admitted to being the masterminds of a “CU in the NT” campaign for the Northern Territory .

The pair own websites for several tongue-in-cheek campaigns selling merchandise online.

"We’re just a couple of blokes that are knocking up some ideas," Blackburn said in a podcast at the time of the “CU in the NT” controversy.

"It’s an invitation to the greatest territory in the world, mate, that’s what it is."

South Australia’s tourism board has categorically denied endorsing their new offering.

A spokesperson confirmed the state government had nothing to do with the campaign.

“Its so not us,” she said.

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Tourism Slogans for Every Country in the World: From Catchy to Cringeworthy

You guys — I have gone down a rabbit hole. 🤦🏻‍♀️ I started searching for country tourism slogans to include on a Country Quick Facts Infographic I am creating for my newly-designed country category pages (check out the test run for Colombia here !).

Before I knew it, I had compiled a comprehensive list of the tourism slogans for every country and territory in the world! So I decided to rank the Top 20 Best and Worst tourism slogans just for kicks. And I also threw in a few tourism logos while I was at it!

It was interesting to see what catchy (or not-so-catchy) taglines countries have come up with to lure tourists, especially since (at the time of this writing) US citizens are banned from all but a handful of these countries due to the coronavirus.

Some countries opted for the easy go-to of alliteration (“Brilliant Barbados”; “Beautiful Burundi”; “Pristine Paradise Palau”; “Timeless Tuvalu”) or assonance (“Epic Estonia”; “Incredible India”). Other countries got a little more creative (Djibouti: “Djibeauty”; Slovenia: “I feel sLOVEnia”; Ukraine: “It’s all about U”).

A few countries decided to make some bold claims (“Dominican Republic Has It All”; “All You Need Is Ecuador”; Honduras: “Everything Is Here”), while smaller, lesser-known countries opted to just tell you where they are located (Andorra: “The Pyrenean Country”; Bosnia & Herzegovina: “The Heart of SE Europe”).

Without further ado, here is my ranking (in alphabetical order) of the Top 20 Best and Worst Country Tourism Slogans. Let’s get the cringeworthy taglines out of the way first before moving onto the catchy ones….

Table of Contents

Worst Country Tourism Slogans

Armenia – Visit Armenia, It is Beautiful

Straight to the point but I feel like Armenia kind of mailed it in on this one.

Explore Armenia

Brazil – Visit and Love Us

Sounds a bit needy to me, Brazil.

Explore Brazil

Brunei Darussalam – Abode of Peace

Interesting slogan for a country known for its human rights violations…

Explore Brunei Darussalam

El Salvador – El Salvador: Impressive!

I guess this is a step up from their previous slogan “The 45-Minute Country” but still a bit lackluster.

Explore El Salvador

Finland – I Wish I Was in Finland

Putting the words in tourists’ mouths…

Explore Finland

Gibraltar (UK) – Time to be Enlightened

I’m pretty sure Gibraltar is all about a giant rock so I’m not sure what’s so enlightening?

Explore Gibraltar

Honduras – Everything is Here

Bold claim, Honduras.

Explore Honduras

Hungary – WOW Hungary

WOW is supposedly an acronym for Wellspring of Wonders but it really only works if you’re in the know. I kinda feel like they should just spell it out and skip the acronym altogether?

Explore Hungary

Indonesia – Wonderful Indonesia

I’m sure it is wonderful but I feel like they missed an opportunity for something more creative here…

Explore Indonesia

Iran – You Are Invited

Nice sentiment but are we really? At least for Americans, I’m not so sure how welcome we’d be.

Explore Iran

Jordan – Yes, It’s Jordan

Jordan’s getting a bit cocky here if you ask me…

Explore Jordan

Luxembourg – Live Your Unexpected Luxembourg

I’m not even sure what this means? I’ve been to Luxembourg and it is a beautiful but bland tiny speck of a country.

Explore Luxembourg

Montserrat (UK) – Come. We Have Time for You.

It’s actually so bad that it’s kind of good.

Explore Montserrat

The Netherlands – The Original Cool

I think I’m missing something. What does this even mean?

Explore The Netherlands

Paraguay – You Have to Feel It!

Feel what? A bit forward for a first date.

Explore Paraguay

Slovakia – Travel in Slovakia – Good Idea

I actually secretly love how cringeworthy this one is…

Explore Slovakia

Syria – Always Beautiful

Really, Syria? The decades of civil war might imply otherwise.

Explore Syria

Tunisia – I Feel Like Tunisia

What does this even mean?!

Explore Tunisia

United States – All Within Your Reach

America, you can do better. First of all, our country is huge. Second of all, I beg to differ based on the rampant racial and gender inequity coursing through our nation.

Explore the United States

Uruguay – Uruguay Natural

Huh? I don’t get it.

Explore Uruguay

Best Country Tourism Slogans

Anguilla (UK) – Tranquillity Wrapped in Blue

This conjures up an image of taking a nap on a beach, wrapped up in a beach towel, with not a care in the world.

Explore Anguilla

Antigua and Barbuda  – The Beach is Just the Beginning

I like both the alliteration and the implication that there’s so much more to this country than it belies on the surface.

Explore Antigua and Barbuda

Austria – Arrive and Revive

This just sounds so refreshing!

Explore Austria

Bhutan – Happiness is a Place

Bhutan measures Gross Domestic Happiness as a metric of success so I believe them…

Explore Bhutan

Cape Verde – No Stress

Sounds good to me!

Explore Cape Verde

Denmark – The Happiest Place on Earth

If you’ve got it, flaunt it.

Explore Denmark

Djibouti – Djibeauty

See what they did there? Love the catchphrase but you need to work on your logo, Djibouti.

Explore Djibouti

Faroe Islands (Denmark) – Unspoiled, Unexplored, Unbelievable

I’m all about the hidden gems so sign me up!

Explore Faroe Islands

Fiji – Where Happiness Finds You

Yes, please. 🙋🏻‍♀️

Explore Fiji

Kiribati – For Travellers

The implication is that Kiribati is for travelers, NOT tourists. And I like it.

Explore Kiribati

Montenegro – Wild Beauty

Something about this slogan just resonates with me.

Explore Montenegro

Morocco – Much Mor

Clever, Morocco.

Explore Morocco

Mozambique – Explore the Unexplored!

My kind of traveling!

Explore Mozambique

Nigeria – Good People, Great Nation

I just love the country pride and it actually really makes me want to visit.

Explore Nigeria

Oman – Beauty Has an Address

Since I list Oman as one of my favorite places I have visited, I can attest to the truth of this statement.

Explore Oman

Philippines – It’s More Fun in the Philippines

Enticing…I’d like to find out if this is true!

Explore Philippines

Tajikistan – Feel the Friendship

Sounds lovely, Tajikistan.

Explore Tajikistan

Timor-Leste – Explore the Undiscovered

Hidden gems are my jam. One day, Timor-Leste, one day.

Explore Timor-Leste

Ukraine – It’s All About U

I love both the play on words and the inviting sentiment here!

Explore Ukraine

Uzbekistan – Naturally Irresistible!

From the pictures I’ve seen, I’m dying to find out if I can’t resist the nature in Uzbekistan.

Explore Uzbekistan

Complete List of Tourism Slogans by Country

Afghanistan – N/A

Albania – Go Your Own Way

Algeria – Tourism for Everybody

American Samoa (US) – N/A

Angola – Country of the Future

Andorra – The Pyrenean Country

Antarctica – The White Continent

Argentina – Beats to Your Rhythm

Artsakh (Armenia) – A Hidden Treasure

Aruba (Netherlands) – One Happy Island

Australia – Come Live Australia’s PhilAUSophy

Azerbaijan – Take Another Look

Bahamas – Fly Away

Bahrain – Ours. Yours. Bahrain.

Bangladesh – Beautiful Bangladesh

Barbados – Brilliant Barbados

Belarus – Hospitality Without Borders

Belgium – The Place to Be

Belize – Belize is a Curious Place

Benin – N/A

Bermuda (UK) – So Much More

Bolivia – Bolivia Awaits You

Bonaire (Netherlands) – Once a Visitor Always a Friend

Bosnia and Herzegovina – The Heart of SE Europe

Botswana – Our Pride, Your Destination

Brazil – Brazil. Visit and Love Us

Bulgaria – A Discovery to Share

Burkina Faso – N/A

Burundi – Beautiful Burundi

Cabo Verde – No Stress

Cambodia – Kingdom of Wonder

Cameroon – Africa in Miniature

Canada – Keep Exploring

Cayman Islands (UK) – Dream in Cayman

Central African Republic – N/A

Chad – Oasis of the Sahel

Chile – Where the Impossible is Possible

China – Explore the World with Us

Colombia – Colombia is Magical Realism

Comoros – N/A

Congo, Democratic Republic of – N/A

Congo, Republic of – N/A

Cook Islands (New Zealand) – Love A Little Paradise

Costa Rica – Essential Costa Rica

Côte d’Ivoire – N/A

Croatia – Full of Life

Cuba – Autentica Cuba

Curaçao (Netherlands) – Curacao: Real. Different.

Cyprus – Cyprus in Your Heart

Czech Republic – Land of Stories

Dominica – The Nature Island

Dominican Republic – Dominican Republic Has It All

East Timor – Being First Has Its Rewards

Ecuador – All You Need is Ecuador

Egypt – Where It All Begins

England – Discover Your England

Equatorial Guinea – N/A

Eritrea – N/A

Estonia – Epic Estonia

Eswatini – A Royal Experience

Ethiopia – Land of Origins

Falkland Islands (UK) – Desire the Right

France – Rendez Vous en France

French Guiana (France) – N/A

French Polynesia (France) – Reconnect with the World

Gabon – N/A

Gambia – The Smiling Coast of Africa

Georgia – For the Best Moments of Your Life

Germany – Simply Inspiring

Ghana – Culture, Warmth, and Much More

Greece – Always in Season

Greenland (Denmark) – N/A

Grenada – Pure Grenada: The Spice of the Caribbean

Guadeloupe (France) – The French Caribbean Archipelago

Guam (US) – Where America’s Day Begins

Guatemala – Heart of the Mayan World

Guinea – N/A

Guinea-Bissau – N/A

Guyana – South America, Undiscovered

Haiti – Experience It!

Hong Kong (China) – Best of It All, It’s in Hong Kong

Iceland – Inspired by Iceland

India – Incredible India

Iraq – The Other Iraq (Kurdistan)

Ireland – Jump into Ireland

Israel – Land of Creation

Italy – Made in Italy

Jamaica – Heartbeat of the World

Japan – Endless Discovery

Kazakhstan – The Land of Wonders

Kenya – Magical Kenya

Kosovo – N/A

Kuwait – Pearl of the Gulf

Kyrgyzstan – So Much to Discover!

Lao People’s Democratic Republic (Laos) – Simply Beautiful

Latvia – Best Enjoyed Slowly

Lebanon – Passion for Living

Lesotho – The Kingdom in the Sky

Liberia – The Gateway for Tourism

Libya – N/A

Liechtenstein – Experience Princely Moments

Lithuania – Real is Beautiful

Macau (China) – The City of Dreams

Madagascar – A Genuine Island, A World Apart

Malawi – The Warm Heart of Africa

Malaysia – Truly Asia

Maldives – The Sunny Side of Life

Malta – Truly Mediterranean

Marshall Islands – N/A

Martinique (France) – There’s Only One Martinique

Mauritania – N/A

Mauritius – It’s a Pleasure

Mayotte (France) – N/A

Mexico – A World of Its Own

Micronesia (Federated States of) – Experience the Warmth

Moldova – Discover the Routes of Life

Monaco – For You

Mongolia – Nomadic by Nature

Myanmar – Myanmar, Be Enchanted

Namibia – Endless Horizons

Nauru – N/A

Nepal – Lifetime Experiences

Netherlands – The Original Cool

New Caledonia (France) – Pacific Heart

New Zealand – 100% Pure

Nicaragua – I Love You As You Are

Niger – N/A

Niue (New Zealand) – Nowhere Like Us

North Korea – N/A

North Macedonia – North Macedonia Timeless

Northern Mariana Islands (US) – N/A

Norway – Powered by Nature

Oman – Beauty Has An Address

Pakistan – It’s Beautiful, It’s Pakistan

Palau – Pristine Paradise Palau

Palestinian Territories – A Land of the Heart

Panama – Discovered by Nature

Papua New Guinea – A Million Different Journeys

Peru – Land of the Incas

Pitcairn Island (UK) – Come Explore

Poland – Move Your Imagination

Portugal – Europe’s West Coast

Puerto Rico (US) – Ready to Enchant You

Qatar – Qurated for You

Reunion Island (France) – The Ultimate Island

Romania – Explore the Carpathian Garden

Russian Federation – Reveal Your Own Russia

Rwanda – Discover the Land of a Thousand Hills

Saba (Netherlands) – The Unspoiled Queen of the Caribbean

Samoa – Beautiful Samoa

San Marino – San Marino For All

Sao Tome and Principe – N/A

Saudi Arabia – Experience to Discover

Scotland – A Spirit of Its Own

Senegal – N/A

Serbia – My Serbia

Seychelles – Another World

Sierra Leone – The Freedom to Explore

Singapore – Passion Made Possible

Slovenia – I Feel sLOVEnia

Solomon Islands – Solomon Is.

Somalia – N/A

South Africa – Inspiring New Ways

South Korea – Imagine Your Korea

South Sudan – N/A

Spain – #spainindetail

Sri Lanka – So Sri Lanka

St. Eustatius (Netherlands) – The Caribbean’s Hidden Treasure

St. Kitts and Nevis – Follow Your Heart

St. Lucia – Let Her Inspire You

St. Martin (France) / St. Maarten (Netherlands) – The Friendly Island

St. Vincent and the Grenadines – The Caribbean You’re Looking For

Sudan – N/A

Suriname – A Colorful Experience…Exotic Beyond Words

Sweden – N/A

Switzerland – Get Natural

Taiwan – The Heart of Asia

Tanzania – The Soul of Africa

Thailand – Amazing Thailand: It Begins with the People

Tibet (China) – Take a Trip to the Holy Land

Tonga – The True South Pacific

Trinidad and Tobago – Go Beyond Ordinary

Turkey – Be Our Guest

Turkmenistan – The Heart of the Great Silk Road

Turks and Caicos Islands (UK) – Beautiful by Nature

Tuvalu – Timeless Tuvalu

Uganda – The Pearl of Africa

United Arab Emirates – Discover All That’s Possible

United Kingdom – Home of Amazing Moments

United States of America – All Within Your Reach

Vanuatu – Discover What Matters

Vatican City – N/A

Venezuela – Venezuela is Your Destination!

Vietnam – Timeless Charm

Virgin Islands (UK) – Nature’s Little Secrets

Virgin Islands (US) – Visit To Be Inspired

Wales – #findyourepic

Wallis and Futuna Islands (France) – Islands of Hidden Treasures

Yemen – N/A

Zambia – Let’s Explore

Zimbabwe – A World of Wonders

Which tourism slogan makes you want to visit that country the most and why?

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About Laura

Laura is an avid traveler who aspires to live a life filled with adventure and a dash of luxury and hopes to inspire others to do the same. She seems to consistently be drawn to lesser-traveled hidden "pearls" and loves to give these under-the-radar places the credit they are due. Laura can often be found on the ski slopes in the winter and is obsessed with all activities involving water...and mac and cheese...and Golden Retrievers.

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The Good, the Bad, and the Ugly: A Review of Tourism Slogans from Around the World

Tourism slogans are short, memorable phrases that promote destinations and attract visitors. They are an important marketing tool for destinations, as they help to establish brand identity and differentiate a location from its competitors. A great tourism slogan should capture the essence of a destination and inspire travelers to visit and experience all that it has to offer. It should also have an emotional pull, evoking feelings of excitement, adventure, relaxation, or whatever other emotions are appropriate for the destination.  In this blog post, we will explore the history and significance of tourism slogans and showcase a collection of the best and worst ones from around the world.  We will also provide some tips for creating a great tourism slogan.

History of Tourism Slogans

The use of tourism slogans dates back to the early 20th century when destinations began to market themselves more aggressively to attract visitors. One of the first known tourism slogans was “See America First,” which the United States government used in the 1920s to encourage Americans to explore their own country before traveling abroad.

In the following decades, more destinations worldwide began to adopt their own tourism slogans to stand out in a crowded market. For example, the British government used ” Visit Britain ” in the 1950s to promote the country as a travel destination.

As tourism has evolved over the years, so have the slogans used to promote it. In the 1960s and 1970s, tourism slogans often focused on a destination’s natural beauty and outdoor recreational opportunities. For example, “New Zealand: 100% Pure” has been used by the New Zealand government since 1999 to promote the country’s unspoiled landscape and clean environment.

In recent years, tourism slogans have become more diverse and creative, with destinations using catchy and memorable phrases to appeal to travelers’ emotions and sense of adventure. Some examples of iconic tourism slogans from recent years include “Australia: Where the Bloody Hell Are You?” and “Spain: Passion for Life.”

The history of tourism slogans reflects the evolution of the travel industry and travelers’ changing priorities and interests. Whether it’s showcasing a destination’s natural beauty, cultural attractions, or unique character, the best tourism slogans capture the essence of a place and inspire travelers to visit and experience it for themselves.

Best Tourism Slogans

Below are sixteen of the best tourism slogans from around the world. From iconic catchphrases to more recent taglines, these slogans represent some of the most memorable and effective tourism campaigns.

“I Love NY” – This iconic slogan, which features a heart symbol in place of the word “love,” has been used by the state of New York since 1977 to promote the city as a world-class travel destination. The slogan has become synonymous with the city itself and is recognized around the world.

“Australia: Where the Bloody Hell Are You?” – This provocative slogan was used by the Australian tourism board in 2006 to promote the country as a place full of adventure and excitement. The slogan was controversial then, but it helped increase Australia’s tourism and is now considered one of the most memorable tourism slogans of all time.

“Come to life” – This slogan, which South Africa introduced in 2013, captures the country’s diverse and vibrant culture and its natural beauty and adventure opportunities.

“Spain: Passion for Life” – This slogan, introduced by the Spanish tourism board in 2011, highlights the country’s rich cultural heritage and lively way of life.

“Italy: La Dolce Vita” – This slogan, which means “the sweet life,” captures Italy’s laid-back, indulgent spirit and its renowned cuisine and wine.

“Greece: The True Experience” – This slogan, introduced by the Greek tourism board in 2017, promotes the country’s rich history, culture, and natural beauty.

“Japan: Endless Discovery” – This slogan was introduced by the Japanese tourism board in 2018, highlighting the country’s diverse and unique culture and its many attractions and experiences.

“Canada: Keep Exploring” – This slogan, introduced by the Canadian tourism board in 2013, promotes the country’s natural beauty and diverse regions.

“Singapore: Your Amazing Playground” – This slogan, introduced by the Singapore tourism board in 2018, promotes the city-state as a destination full of excitement and adventure.

“Germany: Unlimited Possibilities” – This slogan, introduced by the German tourism board in 2018, highlights the country’s diverse regions, cultural attractions, and opportunities for adventure.

“Ecuador: All You Need is Ecuador” – This slogan, introduced by the Ecuadorian tourism board in 2018, promotes the country’s diverse regions, including the Amazon rainforest, the Galápagos Islands, and the Andes Mountains.

“Egypt: The Gift of the Nile” – This slogan, introduced by the Egyptian tourism board in 2018, highlights the country’s rich history and cultural attractions, including the Pyramids of Giza and the Nile River.

“New Zealand: 100% Pure” – This slogan, which the New Zealand government has used since 1999, promotes the country’s unspoiled landscape and clean environment.

“Peru: The Land of the Incas” – This slogan, introduced by the Peruvian tourism board in 2018, highlights the country’s rich cultural heritage and ancient civilizations, including the Inca Empire.

“Fiji: Where Happiness Finds You” – This slogan, introduced by the Fijian tourism board in 2018, promotes the country’s laid-back, welcoming culture and its stunning beaches and natural beauty.

“Jamaica: One Love” – This slogan, introduced by the Jamaican tourism board in the 1980s, promotes the country’s laid-back, welcoming culture and reggae music.

Worst Tourism Slogans

Tourism slogans are meant to be memorable and inspiring, but sometimes they can fall flat or even be controversial, and below, we highlight some of the worst tourism slogans in recent years. These slogans range from poorly executed to downright offensive, serving as cautionary tales for destinations looking to promote themselves to travelers. Whether tone-deaf, arrogant or simply misguided, these tourism slogans demonstrate the importance of being mindful and sensitive when marketing a destination to the world.

“Croatia: The Mediterranean As It Once Was” – This slogan, used by the Croatian tourism board in 2015, was criticized for implying that other Mediterranean countries were not authentic or had lost their cultural traditions.

“Qatar: You’re in Your Element” – This slogan was used by the Qatari tourism board in 2017 and was criticized for being tone-deaf and insensitive in the wake of the country’s human rights abuses and exploitation of migrant workers.

“Visit Florida: The Rules Are Different Here” – This slogan, used by the state of Florida in 2018, was criticized for promoting reckless and dangerous behavior and a lawless atmosphere.

“Visit London: The Only Place to Be” – This slogan, used by the London tourism board in 2015, was criticized for being arrogant and excluding other destinations.

“Sweden: The Nature of Sweden” – This slogan, used by the Swedish tourism board in 2016, was criticized for promoting a stereotype of Sweden as a cold, snowy country and ignoring the country’s cultural and urban attractions.

“Bhutan: Happiness is a Place” – This slogan, used by the Bhutanese tourism board in 2014, was criticized for oversimplifying the concept of happiness and ignoring the country’s social and economic challenges.

“Syria: Always Beautiful” – This slogan, used by the Syrian tourism board in 2011, was criticized for ignoring the country’s ongoing civil war and promoting a false sense of security and stability.

“Egypt: Land of Pharaohs and Terrorism” – This slogan, created as a parody by a social media user in 2015, highlights the negative association that some people have with Egypt due to the country’s history of terrorism and political instability.

“Greece: The Only Crisis Is Choosing What to Do First” – This slogan, used by the Greek tourism board in 2015, was criticized for being tone-deaf and ignoring the country’s economic crisis and debt problems.

“Visit Haiti: 10 Reasons Why You Should Visit Haiti Now” – This slogan, used by the Haitian tourism board in 2017, was criticized for ignoring the country’s ongoing political and economic challenges and promoting a false sense of optimism.

“Japan: Come and Relax” – This slogan, used by the Japanese tourism board in 2018, was criticized for promoting a stereotype of Japan as a relaxing and Zen-like country and ignoring the country’s vibrant and energetic culture.

“Thailand: Land of Smiles” – This slogan, which the Thai government has used since the 1980s, was criticized for oversimplifying the country’s culture and ignoring its political and social issues.

“India: Incredible!” – This slogan, used by the Indian tourism board in 2002, was criticized for being too broad and lacking a specific focus or message.

“Mexico: Live It to Believe It” – This slogan, used by the Mexican tourism board in 2018, was criticized for promoting a one-dimensional image of Mexico as a party destination and ignoring the country’s cultural and natural attractions.

“Russia: A Unique Land” – This slogan, used by the Russian tourism board in 2018, was criticized for being too vague and lacking a clear message or focus.

How to Create a Great Tourism Slogan

Creating a great tourism slogan requires a combination of creativity, strategy, and cultural sensitivity. Here are a few tips for crafting a compelling and memorable tourism slogan:

• Keep it simple: A great tourism slogan should be short, catchy, and easy to remember. Avoid using too many words or complex language.
• Make it memorable: A memorable slogan is more likely to stick in people’s minds and encourage them to visit a destination. Use catchy phrases, wordplay, or alliteration to make your slogan stand out.
• Reflect the destination’s unique character: A great tourism slogan should capture the essence of a destination and what makes it special. Think about the destination’s culture, history, attractions, and natural beauty, and use these elements to create a slogan that reflects its unique character.
• Be culturally sensitive: It’s important to be mindful of cultural differences and sensitivities when crafting a tourism slogan. Avoid using stereotypes or promoting a one-dimensional image of a destination.
• Test it out: Before finalizing a slogan, it’s a good idea to test it out with a focus group or through market research to see how it resonates with potential visitors. This will help ensure that the slogan is effective and well-received.

Tourism slogans are a powerful marketing tool that can help destinations attract visitors and establish brand identity. The best tourism slogans capture the essence of a destination and inspire travelers to visit and experience all that it has to offer. However, not all tourism slogans are successful, and some have even been criticized for being tone-deaf, offensive, or simply poorly executed. As this post has demonstrated, it’s important for destinations to be mindful and culturally sensitive when crafting a tourism slogan and to test it out with potential visitors to ensure that it resonates with them. Whether you’re looking for the best or the worst tourism slogans, there are plenty of examples from around the world to inspire your next adventure.

Moxee Marketing is a London-based digital marketing agency. We help our clients, whether based in the United Kingdom or elsewhere in the globe, meet and exceed their digital goals and objectives across various channels.

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Australia & Oceania Countries With Their Tourism Taglines

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The smallest continent in the world, called Australia and Oceania , is surrounded by the Indian, Southern, and Pacific Oceans.

It includes the entire Australian mainland, such big islands as New Zealand, Tasmania, New Guinea (only its eastern half), and many thousands of tiny, tropical islands of Melanesia, Micronesia, and Polynesia regions, scattered throughout the South Pacific.

The most visited tourist destinations in this part of the world are the Australian cities of Sydney and Melbourne , the famous beach resorts of the Gold Coast. The best natural attraction is the Great Barrier Reef, and popular island holiday destinations are Fiji and Bora Bora .

Here are the Australia & Oceania Countries With Their Tourism Taglines:

Check Out Tourism Taglines of Every Country In The World

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2023 South Australian Tourism Award Winners

The winners of the 2023 South Australian Tourism Awards have been revealed!

Congratulations to our 31 category winners, four Hall of Fame entrants, and silver & bronze medallists recognised at the Gala Dinner on Friday 3 November.

The South Australian Tourism Awards program, delivered annually by Tourism Industry Council South Australia (TiCSA), recognises business excellence and outstanding achievement in the state’s tourism industry.

Read on for all of this year’s winners and medallists. 

Major Tourist Attractions

Monarto safari park.

Supported by Big Red Group

The wild is calling at Monarto Safari Park, the largest safari experience outside of Africa. Monarto Safari Park is home to more than 700 exotic and Australian native animals, including many of Africa’s most impressive animals.

Silver Adelaide Oval

Tourist Attractions

D’arenberg.

Supported by the Big Red Group

Located in one of the original wine producing regions of Australia, the d’Arenberg Cube is a five story multi-function centre that appears to be floating among the vines. The Cube houses d’Arenberg winery’s tasting room, restaurant, private tasting areas, as well as an immersive art gallery.

Silver Pichi Richi Railway Preservation Society

Major Festivals & Events

Illuminate adelaide.

Supported by Festival City Adelaide

Each July, Illuminate Adelaide shines a light on South Australia by bringing together the boldest in art, light, music and technology from around the world. In July 2022, Illuminate turned Adelaide’s streetscapes and iconic locations into a city-wide spectacle daring audiences to shake off the winter blues and rekindle a sense of wonder.

Silver Adelaide Cabaret Festival

Bronze WOMADelaide

Festivals & Events

2023 let’s go caravan, camping and outdoor show.

The annual Let’s Go Caravan, Camping and Outdoor Show is a one-stop shop for visitors to explore and compare caravan and camping products, join in family fun activations and become immersed in the outdoor lifestyle – and of course plan their final holiday destinations.

Silver SALT Festival 2023

Bronze DreamBIG Children’s Festival

The Big Duck Boat Tours

Supported by Toyota

The Big Duck Boat Tours strives for ‘world’s best practice in ocean wildlife exploration’. Operating in the Encounter Marine Park off the Fleurieu Peninsula, guests are awed by spectacular granite islands rich with orange hues, towering cliffs, rugged seascapes and an array of marine-life.

Silver Camel Treks Australia

Bronze CABN

Cultural Tourism

The cedars hahndorf – hall of fame.

The Cedars is the iconic Adelaide Hills estate of renowned Australian artist Sir Hans Heysen and his family. Visitors can tour the beautiful historic house, heritage listed studios and view over 200 original art works.

This is the third consecutive year The Cedars Hahndorf has won this category. They have now entered the South Australian Tourism Awards Hall of Fame!

Silver Adelaide Zoo

Bronze Flamboyance Tours

Aboriginal & Torres Strait Island Tourism Experiences

Supported by RAA Travel

Kool Tours is a family owned and operated business delivering unforgettable, immersive Aboriginal experiences with complete cultural authority throughout the Fleurieu  Peninsula and Kangaroo Island.

Tourism Retail, Hire & Services

Copper trails bike hire.

Supported by Adelady

Copper Trails Bike Hire, your premier destination for biking adventures on the scenic Yorke Peninsula, specialising in E-Bikes. Explore stunning landscapes and hidden gems through advice from our friendly, knowledgeable team.

Visitor Information Services

Port lincoln visitor information centre.

Supported by the Local Government Association of South Australia

Port Lincoln Visitor Information Centre distinguishes itself by offering exceptional customer service that exceeds expectations. Dedicated staff members are committed to tending to the needs of visitors and tailoring a tourism experience that aligns seamlessly with the preferences of each individual.

Silver Burra & Goyder Visitor Information Centre

Business Event Venues

Adelaide oval.

Supported by Adelaide Airport Limited

South Australia’s home of major cultural and sporting events, Adelaide Oval is also home to the state’s foremost functions, events & conferencing offering. A series of unique indoor and outdoor function spaces cater for groups of up to 3000 guests.

Tour & Transport Operators

Spirit of the coorong.

‘Spirit of the Coorong’ is a long running company operating a catalogue of exceptional eco-tourism boat tours along the mighty River Murray, Lower Lakes & into the world renowned Coorong National Park. Custom designed vessels explore wondrous wetlands and Skippers and Guides share their knowledge and wealth of experience.

Silver Experience Coffin Bay

Bronze Carriage of Occasion

Adventure Tourism

Bendleby ranges – hall of fame.

Supported by Tourism Australia

Bendleby Ranges is the home of adventure in the Southern Flinders Ranges. Fifteen thousand hectares of rock-hopping, jaw-dropping, heart-stopping exhilaration to challenge all levels of four-wheel drivers, hikers, and mountain bikers.

This is the third consecutive year Bendleby Ranges has won this category. They have now entered the South Australian Tourism Awards Hall of Fame!

Silver Woodhouse Adventure Park

Bronze Bike About Cycling Tours & Hire

Tourism Marketing & Campaigns

Rda eyre peninsula – eyre. the wild side.

Eyre is for those in search of something deeper from their travels. It calls you to step gentler; explore slower; connect deeper and leave feeling a whole lot lighter. Are you ready to discover your wild side? Eyre. South Australia’s Wild Side.

Silver Kangaroo Island Tourism Alliance

Tourism Restaurants & Catering Services

The currant shed.

Supported by Restaurant & Catering Australia

Built as a drying house for local currants, today The Currant Shed is a stylish, lunch-only restaurant, supporting over 50 local growers with a strong ‘garden to plate’ philosophy. An unrivalled informal, yet informed dining service style, set on a stunning 60-acre estate.

Silver L’Anse French Cafe

Bronze Watervale Hotel

Tourism Wineries

Seppeltsfield wines.

Supported by the South Australian Tourism Commission

Seppeltsfield Barossa is a historic wine estate, established in 1851 that has evolved into a modern tourism village with a winery cellar door at its centre. Visitors can experience wine tastings and tours, long lunches, retail stores , Segway tours of the vineyards and more.

Silver Kimbolton Wines

Bronze Elderton Wines

Tourism Distilleries & Breweries

Twenty third street distillery.

Twenty Third Street Distillery, Renmark is a new incarnation of a century-old landmark. Century-old copper pot stills sit comfortably alongside modern distillation techniques, with the working distillery producing award winning craft-spirits and attracting visitors from near and far.

Caravan & Holiday Parks

Big4 west beach parks.

Supported by Caravan & Camping SA

Set on 1.2kms of stunning Adelaide beachfront, BIG4 West Beach Parks is a much-loved holiday park destination. With a huge choice of caravan sites plus spacious self-catering cabins and luxurious beach houses, there’s a holiday option for everyone and every budget.  

Silver Minlaton Caravan Park

Bronze Karoonda Tourist Park

Hosted Accommodation

Oceanview eco villas.

Oceanview Eco Villas offer a fully hosted, bespoke, end to end experience for Kangaroo Island visitors. Showcasing the best of luxury and personalised service, with a strong focus also on sustainability and regenerative travel.

Unique Accommodation

Woodhouse adventure park – hall of fame.

Woodhouse Adventure Park, in the Adelaide Hills, specialises in experience-based accommodation, offering screen-free family fun in the great outdoors. Diverse accommodation options include chalets, glamping bell tents, bunkhouses, a two-storey heritage mansion, camping and caravanning in expansive camping fields.

This is the third consecutive year Woodhouse Adventure Park has won this category. They have now entered the South Australian Tourism Awards Hall of Fame!

Silver Bukirk Glaming & Fancy Coops

Self-Contained Accommodation

Naiko retreat – hall of fame.

Supported by Altitude Advisory

Naiko Retreat is a luxury eco retreat located on the Fleurieu Peninsula coastline. On a cliff overlooking a pristine, secluded beach, the retreat was constructed in harmony with the environment, keeping wildlife and nature front and centre.

This is the third consecutive year Naiko Retreat has won this category. They have now entered the South Australian Tourism Awards Hall of Fame!

Silver Old Coach Road Estate

3-3.5 Star Accommodation

Ibis adelaide.

Supported by Wallmans Lawyers

Vibrant. Affordable. Hi-Tech. A fresh, new destination among CBD hotels, ibis Adelaide is the best value in the heart of the city. Boasting 311 modern guest room accommodation outfitted with the latest technology and views of Adelaide Hills.

Silver Kangaroo Island Seaview Motel

4-4.5 Star Deluxe Accommodation

Beach huts middleton.

Supported by Australian Hotels Association SA & Accommodation Australia

Located centrally on the bountiful Fleurieu Peninsula, Beach Huts Middleton offers iconic coastal themed boutique 4-star luxury accommodation in a village style atmosphere set amongst seaside gardens.

Silver Bridgeport Hotel

Bronze Pullman Adelaide

5 Star Luxury Accommodation

Sequoia lodge.

Perfectly perched on the side of Mount Lofty, Sequoia Lodge offers a unique connective experience with the surrounding region and opulent physical amenity with 14, 5-star luxury, sustainably-designed suites.

Silver Le Mas Barossa

New Tourism Business

Port river cruises.

Port River Cruises provides an exceptional marine tourism experience from Port Adelaide. Cruise the Port River on a guided tour, pass through the Adelaide Dolphin Sanctuary and visit the Ships Graveyard.

Silver Brindabella Sailing

Bronze Beresford Estate

Excellence in Food Tourism

Adelaide showground farmers market.

The Adelaide Showground Farmers’ Market represents the pinnacle of food tourism experiences in South Australia, offering an immersive, authentic journey into our state’s vibrant agricultural scene.

Silver Anita Robin, the foodbuilder

Excellence in Accessible Tourism

Adelaide fringe.

Adelaide Fringe is an annual arts festival that celebrates culture, place and artists from across the globe. Adelaide Fringe takes access and inclusivity seriously with a range of initiatives in place to ensure everyone can enjoy the world-renowned Fringe.

Silver Monarto Safari Park

Bronze BIG4 Renmark Riverfront Holiday Park

Outstanding Contribution

Ian Horne has had a significant influence in the tourism industry over nearly four decades. As the long-term CEO of the Australian Hotels Association SA Branch, he has been a source of advocacy and leadership at industry and sector level.

Young Achiever

Isabel nietschke.

Supported by SeaLink

Isa bel has demonstrated exceptional potential both through her industry engagement and impact and her academic pursuits . She chooses to work and volunteer in diverse roles and locations across regional South Australia and is willing to go well above and beyond.  

South Australian Taxi Driver of the Year

Jayant jain.

Supported by Taxi Council South Australia

Jayant Jain drives with Adelaide Independent Taxis. Right from his very first day he loved the job immensely and is always cheerful, whether the trip is short or long. His slogan “Give a smile, get a smile” has won him support from his many regular customers.

Voters’ Choice: Experience / Service

Supported by Tourism Industry Council South Australia

South Australians and visitors have voted! Monarto Safari Park have doubled up on their Gold in Major Tourist Attractions, with the Voters’ Choice for Experiences and Services . 

Voters’ Choice: Accommodation

Big4 renmark riverfront holiday park.

BIG4 Renmark Riverfront Holiday Park has confirmed its status as a much-loved destination for South Australians and visitors with the Voters’ Choice – Accommodation Award!  

The entrant with the highest overall score in each category is declared the winner. Medals (silver and bronze) were awarded to the second-highest and third-highest scoring entrants provided they meet a minimum score threshold. ‘Hall of Fame’ recognition is awarded to entrants who win the same category three years in a row.

Regional events boost to showcase the best of South Australia all year-round

A total of 37 regional events and festivals across South Australia have today received a collective $531,500 financial boost in the latest round of the South Australian Tourism Commission’s Regional Event Fund.   The Regional Event Fund aims to support the development of new and innovative regional events and grow existing events, while driving visitation and economic stimulus across regional South Australia.   The 2024-25 Fund supports events that are staged from 1 September 2024 to 31 August 2025.   Among the events being supported this year are a music festival in the Riverland, a 10-day showcase of art and culture in the Yorke Peninsula, and an event which returns in a reimagined format to Port MacDonnell in the Limestone Coast after a 5-year hiatus.   Other long-standing events and festivals that are supported by the Regional Event Fund include the Bay to Birdwood, Barossa Vintage Festival, and the Kangaroo Island Cup.   Recent events which have benefited from the support of the Fund include SALT Festival held over 10 days in April in Port Lincoln. Since the inaugural SALT Festival in 2017, it has become a ‘launch pad’ for creativity, innovation and ideas, growing over the years to attract 15,500 attendees in 2024 – its biggest audience yet.   The new Port MacDonnell Bay Festival to be held in February 2025 will showcase the unique cultural, natural and historic assets of its unspoiled coastal destination.   Last held in 2020 as the Bay Escape, the refreshed festival format aims to appeal to a broader audience both intra and interstate, with events on offer to include culinary experiences, immersive Aboriginal cultural experiences, and a citizen-science meets art project.   Minister for Tourism, Zoe Bettison said it is a thrill to see such a diverse range of events supported in this year’s Regional Event Fund, which are set to showcase the best of South Australia’s unique regions and world-class hospitality.   "Delivered through the South Australian Tourism Commission, the Regional Event Fund is an important initiative that supports a thriving events calendar across our state, helping trigger visitation as those thinking about exploring our state commit to a trip," Minister Bettison said.    "With 43 cents in every tourism dollar spent in the regions, it is important we continue to drive visitation across regional South Australia and this Fund aims to do just that."   Port MacDonnell Bay Festival spokesperson, Stephen Johnstone said the Bay Festival is an exciting opportunity for local businesses to come together to celebrate Port MacDonnell with thousands of festivalgoers.   "After a five-year hiatus, the reimagined festival will benefit from the Regional Event Fund support, allowing us to spread the word far and wide, enticing people to discover what makes Port MacDonnell such a special destination," Mr Johnstone said.   "We want the Bay Festival to grow year on year and gain national and international attention for Port MacDonnell as a world-class nature and sustainable tourism destination."   Events receiving funding in the 2024-25 Regional Event Fund:

More information: tourism.sa.gov.au/events/event-funding.

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